In order to meet the “Double 11†e-commerce feast, many LED lighting companies have invested a lot of manpower and material resources in preparation since September, and at the same time set off a wave of related propaganda activities.
According to the data, as of November 11, 2013, the number of LED lighting products sold by Tmall platform reached 52,290, and the number of LED lighting products in Jingdong Mall reached 21,616. Among the LED lighting companies that have tested the water and electricity companies, how many people can really get rid of the bachelor team's “light stripping�
Lose money "striped" stunned friends
Many LED lighting products that sell for less than postage and are obviously at a loss, have sold more than 10,000 baht on the day of "Double 11", and there have been "de-lighting artifacts" and "several sales of more than 100,000 baht." Lose the artifact."
The original price of 10 yuan 3WLED bulbs now only 3 to 5 yuan, and "a package, full 5 get 1 free", more merchants have issued a "two years within the package back and forth postage warranty" of the generous warranty conditions. The degree of e-commerce price of "Double 11" LED lighting products is staggering. "It's crazy! It's going to brighten my eyes!" A stunned industry partner couldn't control his emotions when interviewed by China Electronics News. "This postage is about 10 pieces! The cost of the light bulb is 10 yuan lower. Selling a light bulb costs 20 yuan!"
Is the inferior product small profits but quick turnover? Or is the manufacturer really losing money to promote? "Many of the products are indeed sold at a lower price than postage, and it is unlikely to have profit margins." Zhang Wei, director of Junsheng Investment Management Co., Ltd. told China Electronics News "Reporter," and some merchants also have relatively complete warranty terms, which should be relatively reliable." Zhang stressed that most of the crazy low-price behavior is a loss promotion for merchants to promote products and improve the credibility of online stores, but It is also impossible to rule out the possibility that a small number of merchants can fish inferior products in the water, and consumers should pay attention to the qualifications of the relevant online stores when purchasing LED lighting products.
Obviously, quite a few consumers will not let go of the "pies falling from the sky." The reporter found that many of the Tmall platform's LED lighting products, which are sold at a lower price than the postage, are obviously at a loss. The number of sales on the "Double 11" day exceeded 10,000 baht, and the individual sales exceeded 100,000 baht. "De-lighting artifact" and "loss of artifacts."
“The over-promotion of 'Double 11' not only does more harm than good for some companies, but also consumes the rigid demand of the market.†Lin Yu, an analyst at the CCID Institute of Electronic Information Industry, said, “Lighting products are long-term consumables. Most consumers buy for rigid demand. In order to occupy a place in the e-commerce field, instead of consuming rigid demand in a low-profit or even loss-making manner, it is better to focus on improving product quality. And to improve the design, try to attract more potential consumers into real consumers."
Individual bright spots overall depression
Although a small number of LED lighting companies have tasted the sweetness in the "Double 11" e-commerce test water, overall, it seems that the "Double 11" and even the entire e-commerce channel is not obvious for the sales of LED lighting products.
Although the sales of "Double 11" lighting products are not bad, but from the sales situation of Tmall platform lighting fixtures and single-store sales, the big earners are mainly based on traditional lighting manufacturers, only Ao Duo, Han Yuan, etc. Individual LED lighting companies are on the list.
“The sales of the “Double 11†activities of the brand Mingzhou Hanyuan brand LED lighting products have exceeded expectations.†Mei Zhimin, the brand director of Zhouming Technology, told the China Electronics News that “Double 11’ started only one hour. The sales volume exceeded 3 million yuan. The total number of transactions in the whole day exceeded 20,000, and the sales reached 21.42 million yuan."
Mei Zhimin said that in order to do a good job of "Double 11" promotion, it has more than 200 staff members in e-commerce, and also launched a variety of new products, including LED ceiling lamps, spotlights, downlights, crystal lamps, etc. . The reporter found in the Tmall flagship store of Hanyuan that the high-volume products are mostly high-end lighting products with a price of several hundred yuan, which is in stark contrast to the “one loss†artifact mentioned in the previous one.
“Although a few LED lighting companies have tasted the sweetness in the 'Double 11' e-commerce test water, overall, it seems that the 'Double 11' and even the entire e-commerce channel is not obvious for the sales of LED lighting products.†Zhang Wei said "Compared with the traditional lighting product sales channels, it is much simpler to build e-commerce channels, but at the moment when the penetration rate of LED lighting products is very low, the e-commerce channel is still difficult to play a big role."
With the rapid increase in the demand for LED lighting, the profits of lighting companies have generally increased, and the concept of “channel is king†has become more and more popular. The rise of e-commerce channels has made LED lighting companies, which have been keen on opening specialty stores and building distribution channels, increasingly value e-commerce, and LED lighting products have begun to show diversified development. Let us look forward to the same, after a few double "11", LED lighting e-commerce channel can achieve the same as the traditional channel.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
According to the data, as of November 11, 2013, the number of LED lighting products sold by Tmall platform reached 52,290, and the number of LED lighting products in Jingdong Mall reached 21,616. Among the LED lighting companies that have tested the water and electricity companies, how many people can really get rid of the bachelor team's “light stripping�
Lose money "striped" stunned friends
Many LED lighting products that sell for less than postage and are obviously at a loss, have sold more than 10,000 baht on the day of "Double 11", and there have been "de-lighting artifacts" and "several sales of more than 100,000 baht." Lose the artifact."
The original price of 10 yuan 3WLED bulbs now only 3 to 5 yuan, and "a package, full 5 get 1 free", more merchants have issued a "two years within the package back and forth postage warranty" of the generous warranty conditions. The degree of e-commerce price of "Double 11" LED lighting products is staggering. "It's crazy! It's going to brighten my eyes!" A stunned industry partner couldn't control his emotions when interviewed by China Electronics News. "This postage is about 10 pieces! The cost of the light bulb is 10 yuan lower. Selling a light bulb costs 20 yuan!"
Is the inferior product small profits but quick turnover? Or is the manufacturer really losing money to promote? "Many of the products are indeed sold at a lower price than postage, and it is unlikely to have profit margins." Zhang Wei, director of Junsheng Investment Management Co., Ltd. told China Electronics News "Reporter," and some merchants also have relatively complete warranty terms, which should be relatively reliable." Zhang stressed that most of the crazy low-price behavior is a loss promotion for merchants to promote products and improve the credibility of online stores, but It is also impossible to rule out the possibility that a small number of merchants can fish inferior products in the water, and consumers should pay attention to the qualifications of the relevant online stores when purchasing LED lighting products.
Obviously, quite a few consumers will not let go of the "pies falling from the sky." The reporter found that many of the Tmall platform's LED lighting products, which are sold at a lower price than the postage, are obviously at a loss. The number of sales on the "Double 11" day exceeded 10,000 baht, and the individual sales exceeded 100,000 baht. "De-lighting artifact" and "loss of artifacts."
“The over-promotion of 'Double 11' not only does more harm than good for some companies, but also consumes the rigid demand of the market.†Lin Yu, an analyst at the CCID Institute of Electronic Information Industry, said, “Lighting products are long-term consumables. Most consumers buy for rigid demand. In order to occupy a place in the e-commerce field, instead of consuming rigid demand in a low-profit or even loss-making manner, it is better to focus on improving product quality. And to improve the design, try to attract more potential consumers into real consumers."
Individual bright spots overall depression
Although a small number of LED lighting companies have tasted the sweetness in the "Double 11" e-commerce test water, overall, it seems that the "Double 11" and even the entire e-commerce channel is not obvious for the sales of LED lighting products.
Although the sales of "Double 11" lighting products are not bad, but from the sales situation of Tmall platform lighting fixtures and single-store sales, the big earners are mainly based on traditional lighting manufacturers, only Ao Duo, Han Yuan, etc. Individual LED lighting companies are on the list.
“The sales of the “Double 11†activities of the brand Mingzhou Hanyuan brand LED lighting products have exceeded expectations.†Mei Zhimin, the brand director of Zhouming Technology, told the China Electronics News that “Double 11’ started only one hour. The sales volume exceeded 3 million yuan. The total number of transactions in the whole day exceeded 20,000, and the sales reached 21.42 million yuan."
Mei Zhimin said that in order to do a good job of "Double 11" promotion, it has more than 200 staff members in e-commerce, and also launched a variety of new products, including LED ceiling lamps, spotlights, downlights, crystal lamps, etc. . The reporter found in the Tmall flagship store of Hanyuan that the high-volume products are mostly high-end lighting products with a price of several hundred yuan, which is in stark contrast to the “one loss†artifact mentioned in the previous one.
“Although a few LED lighting companies have tasted the sweetness in the 'Double 11' e-commerce test water, overall, it seems that the 'Double 11' and even the entire e-commerce channel is not obvious for the sales of LED lighting products.†Zhang Wei said "Compared with the traditional lighting product sales channels, it is much simpler to build e-commerce channels, but at the moment when the penetration rate of LED lighting products is very low, the e-commerce channel is still difficult to play a big role."
With the rapid increase in the demand for LED lighting, the profits of lighting companies have generally increased, and the concept of “channel is king†has become more and more popular. The rise of e-commerce channels has made LED lighting companies, which have been keen on opening specialty stores and building distribution channels, increasingly value e-commerce, and LED lighting products have begun to show diversified development. Let us look forward to the same, after a few double "11", LED lighting e-commerce channel can achieve the same as the traditional channel.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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