No market is constant, only market changes are constant. Lighting companies will gradually solve the dilemma in marketing, and new dilemmas will appear. The above ten kinds of dilemmas are only a summary of the problems in the past first-line marketing, and may be instructive to some lighting companies. But at the same time, we must be soberly aware that the competition in the lighting industry is becoming increasingly fierce. Especially in the lighting marketing, the development and upgrading of competition is very rapid. This requires that the lighting companies in which they are located must find problems in a timely manner and actively face problems. Be brave to solve the problem. Symptoms of strategic dilemma: Lighting companies do not understand the external environment, especially if they don't understand the competition of various lighting manufacturers. When they see any lighting products sold well, they immediately put into production, completely ignoring the existing product positioning and consumer groups. Positioning, short-term sales, regardless of long-term business development planning. However, contrary to expectations, the closed, short-term operation results are often the rapid development of lighting is not a product system, there is no obvious business line, and thus into a low-level vicious competition cycle, resulting in huge waste. Diagnosis: If the plan within one year is regarded as the business strategy of the enterprise, the strategic plan is used to solve the development problems of the enterprise for 3 to 5 years. Obviously, one is the immediate development and the other is the long-term operation. The emergence of the so-called dilemma is that many lighting companies are only paying more attention to short-term marketing performance in their operations, instead of paying attention to how many companies are producing the same type of lamps during this period, their output. How big is it, what kind of long-term plan should I be in the face of this market situation? How high can my sales target be? In the event of a large supply of the same lighting, vicious competition methods such as price wars and customer battles will follow, as the decline in product sales will lead to a reduction in the amount of money, and a vicious circle will increasingly attempt to recover it in the short term. Therefore, more attention is paid to short-term behavior. Prescription: Businesses need to have a clear strategy, especially the awareness of marketing strategies. Marketing strategies include: exploration (market research), segmentation (market segmentation), priority (target market) and positioning (market positioning). At present, the core problem of lighting companies is the lack of overall strategic planning awareness and technology. They should change the extensive management consciousness of “what songs are sung on the hillsideâ€, and formulate a scientific marketing management strategy according to the resources of their own enterprises. Continuous implementation.
1
Small Volume, For Indoor/Outdoor application. Compact structure,convenient installation and maintenance.
1
Fiber Optical Distribution Box(Plastic)
Fiber Optic Distribution Box / Fiber Splitter Box is used as a termination point for the feeder cable to connect with drop cable. The fiber splicing, splitting, distribution can be done in this box, and meanwhile it provides solid protection and management for the FTTX network building.
Material: PC+ABS,wet-proof, water-proof, dust-proof, anti-aging, protection grade is IP65.Small Volume, For Indoor/Outdoor application. Compact structure,convenient installation and maintenance.
Fiber Optical Distribution Box (Plastic)
Fiber Optical Distribution Box,Plastic Fiber Optical Distribution Box,Fiber Optic Distribution Box,Optical Distribution Boxes
Sijee Optical Communication Technology Co.,Ltd , http://www.sijee-optical.com