The purchase price doubles the sale, and there is still profit after the discount.
In addition, what is the price of the lamps? Mr. Zhang told reporters that the sales price of lighting products generally doubles the cost, so after the discount, the profits of the lamps are still very impressive.
"The average consumer bargaining price is based on the salesperson's quotation, because the salesperson will emphasize that the lowest discount price is reported. However, many lights have to earn after the cut." For example, if a consumer chooses a lamp with a price tag of more than 3,000 yuan, and the price is more than 2,000 yuan, I feel satisfied, and then add up all the selected lamp prices, calculate the total, and pay to leave. It is. "We will be very happy when we encounter such a buyer, but there are also some savvy consumers who will ask for a discount after they have all been selected. Generally, we will make a discount. As a result, the price of lighting has shrunk by more than half." When the reporter was surprised by the moisture in the price, Mr. Zhang said that the boss of the black heart, such a transaction price is much higher than the cost price.
　　 In those bargains, there are also a lot of tricks.
Some merchants will also slap on the owners who don't know how to do it. Take the current best-selling metal lamps. For a metal lamp with a price of more than 1,000 yuan, the low-voltage high-light lamp beads are sold in the lamps, but many Consumers don't know this information, so some black-hearted merchants sell the lamp beads and lamps separately. A light bulb with a wholesale price of a few dollars will be taken out by the lamps that have already been paid, and sold for more than 10 pieces. One money, some metal lamps, you need 10~20 low-voltage lamp beads at a glance. If you buy a few more, the cost for consumers will be up to one hundred yuan.
"Like this 2.5-inch downlight, there are two kinds of materials, iron and aluminum die-casting. The price of die-casting is nearly double that of iron, because iron is easy to rust." Mr. Zhang revealed that Like this kind of small thing, many merchants do not say that if consumers don't ask, they will buy iron downlights at the price of die casting.
The styles are almost the same, the price is different.
In the investigation, the reporter found that the "璀璨" crystal lamp is the most chaotic in the lighting market. Ordinary lamps are difficult to sell on thousands of dollars, and for crystal lamps, thousands of dollars are the starting price. However, are all kinds of crystal lamps on the market really worth the money?
"Many consumers buy glass with the price of crystal!" Jinling Decoration City Litong Lighting, a person in charge of not wanting to be named, told reporters that the crystal lamp is expensive because the purity of the crystal is high, but it is profiteering. Attracted by many merchants, they use glass to polish and make "crystal lamps", and label them with a price difference of high purity crystal lamps. Many consumers are unclear, thinking that they are cheap, but they are confused. when.
Because there are not many well-known lighting brands in China, many of the best-selling products of brand lighting will be copied by small brands, while the small brands are used for profitability. “For example, sheepskin lamps, although called sheepskin lamps, are not really made of sheepskin on the market. Most of them are made of parchment paper with texture similar to sheepskin. Because of the plasticity of parchment, manufacturers can Produce a lot of unique sheepskin lamps. Some manufacturers will mark the sheepskin with imported sheepskin. Compared with the domestic sheepskin, the price is also very different, but in fact they are all sheepskin. The cost is similar.†Mr. Zhang, the hardware owner who once worked in the lighting business. Tell the reporter.
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