(Continued from the 30th edition) 6. The store rent level is the same as the same location in the same city (with a rent of 500 square meters/shop, the standard is 3). The reason is: the whole rent area is large, the age is long, the brand effect Advertising has increased the visibility of the property.
7. Shop selection: three steps of addressing, rating, and addressing.
1) Investigate the distribution of building materials, lamps, homes and furniture decoration markets in the city where they are located
2) Investigate the distribution and development trend of local housing, housing price level, municipal planning
3) Understand the local business district distribution, consumption habits, living standards
4) Understand the preferential policies of local government investment promotion
5) Inspect local target customers (partners)
Then determine the target, and negotiate with the landlord and partners.
14 Chain Store Organization Structure The first stage is to set up an operation team:
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1-2 persons in each department shall be specifically guided by the general manager. All aspects shall be prepared according to the outline of this framework. The feasibility report shall be submitted to the board of directors for approval. Upon approval, a preparatory plan shall be formed, the implementation plan shall be listed, and human resources shall be expanded. Start working. It takes 45-60 days to calculate from the basic position of the above-mentioned personnel in the early stage of preparation. The first store takes about 60 days from preparation to opening.
In the second stage, when entering the chain organization structure, it is necessary to establish a management system in which the business is vertically managed by the headquarters, and the daily operations and administrative management are unified in the chain stores.
The specific ideas are as follows:
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15 The reference data for the establishment of a single store is based on the requirements of “one-stop shopping, individuality selection†in the chain store, with a single store of 5,000 square meters as the standard:
1. The number of single items is 2.5-3 thousand (including lanterns, commercial lighting, light sources, handicrafts, etc.)
2. Need to introduce brands and manufacturers 80-100
3. The average price of decoration cost is 200-300 yuan/m2
4. The sample and inventory of the store is about 600-800 million, of which the ratio of sample to inventory is 1:3.
5. The wholesale gross profit of manufacturers (suppliers) is between 25-35%, and the gross profit of chain stores is more competitive at around 35% (the gross profit of each category is different, with lanterns as the main consideration)
6. The annual sales of 5000 square meters of stores reached 35 million yuan, and the loss was flat.
7. There are 60 employees in a single store, 10 managers, 15-20 after-sales installers, and 6-8 administrative staff.
8. Single store opening promotion fee of 500,000 yuan (2 months period)
9. The rental cost should be acceptable between 25-55 yuan/m2 per month.
Regarding the above-mentioned basic points of the lighting lighting chain store, the implementation plan can be specifically planned based on the actual resources.
Editor in charge: He Chunyan layout design: Hong Jinhua Art Director: Peng Anjun
7. Shop selection: three steps of addressing, rating, and addressing.
1) Investigate the distribution of building materials, lamps, homes and furniture decoration markets in the city where they are located
2) Investigate the distribution and development trend of local housing, housing price level, municipal planning
3) Understand the local business district distribution, consumption habits, living standards
4) Understand the preferential policies of local government investment promotion
5) Inspect local target customers (partners)
Then determine the target, and negotiate with the landlord and partners.
14 Chain Store Organization Structure The first stage is to set up an operation team:
1-2 persons in each department shall be specifically guided by the general manager. All aspects shall be prepared according to the outline of this framework. The feasibility report shall be submitted to the board of directors for approval. Upon approval, a preparatory plan shall be formed, the implementation plan shall be listed, and human resources shall be expanded. Start working. It takes 45-60 days to calculate from the basic position of the above-mentioned personnel in the early stage of preparation. The first store takes about 60 days from preparation to opening.
In the second stage, when entering the chain organization structure, it is necessary to establish a management system in which the business is vertically managed by the headquarters, and the daily operations and administrative management are unified in the chain stores.
The specific ideas are as follows:
15 The reference data for the establishment of a single store is based on the requirements of “one-stop shopping, individuality selection†in the chain store, with a single store of 5,000 square meters as the standard:
1. The number of single items is 2.5-3 thousand (including lanterns, commercial lighting, light sources, handicrafts, etc.)
2. Need to introduce brands and manufacturers 80-100
3. The average price of decoration cost is 200-300 yuan/m2
4. The sample and inventory of the store is about 600-800 million, of which the ratio of sample to inventory is 1:3.
5. The wholesale gross profit of manufacturers (suppliers) is between 25-35%, and the gross profit of chain stores is more competitive at around 35% (the gross profit of each category is different, with lanterns as the main consideration)
6. The annual sales of 5000 square meters of stores reached 35 million yuan, and the loss was flat.
7. There are 60 employees in a single store, 10 managers, 15-20 after-sales installers, and 6-8 administrative staff.
8. Single store opening promotion fee of 500,000 yuan (2 months period)
9. The rental cost should be acceptable between 25-55 yuan/m2 per month.
Regarding the above-mentioned basic points of the lighting lighting chain store, the implementation plan can be specifically planned based on the actual resources.
Editor in charge: He Chunyan layout design: Hong Jinhua Art Director: Peng Anjun
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