Mid-Autumn Festival and National Day "Double Festival" approaching, domestic color TV manufacturers have sacrificed "killer", new products piled up to the market, and successively launched large-scale marketing promotions, full-blown "horn" in the peak season. From the market initiatives launched by various manufacturers, LED TVs and 3D TVs will become the focus: LED LCD TVs are inevitable, and 3D TVs are promising.
LED TV price reduction
According to the data research of Aowei Consulting, LED TV has become the focus of the color TV market with the help of manufacturers. As of August this year, LED added 171 new products, accounting for 39% of the listed models. At present, the overall market share of LED TVs has approached 25%. Various data are predicting the fact that the era of full popularity of LEDs has arrived.
"The next decade is the golden decade of China's color TV, and LED TV is undoubtedly the 'golden key' that incited this golden decade." Huang Xinzhong, general manager of the marketing department of Konka Multimedia Marketing Division, told the Information Times reporter that with 6 series LED new products will be listed nationwide, Konka will increase its expectations, increase market input, and promote the rapid spread of LED TVs at a development speed of 2~3 times.
Li Dongsheng, chairman of TCL Group, told the Information Times reporter at the end of last month that TCL Multimedia basically completed the cleanup of CCFL inventory in August. In September, it released a full range of new LED LCD products. It is expected to sell 800,000 to 1 million LED liquid crystals by the end of the year. TV.
"The key is that the average price of LED has approached the traditional LCD TV of the joint venture brand." Wen Jianping, executive deputy general manager of Aowei Consulting, told reporters that the price of LED TV has been lowered by nearly 40% compared to the New Year's Day in 2009.
In this regard, industry analysts pointed out that as the profits of traditional LCD TVs continue to be diluted, LED TV is the best Nugget point for domestic brands in the National Day Golden Week, Gome, Suning and other manufacturers to promote LED TV.
Merchants have pushed 3D new products
In the first half of 2010, under the promotion of the color TV joint venture brand, the 3D boom has also become more and more fierce. However, due to various reasons such as 3D technology and product production cost and scale, in the first half of 2010, the 3D TV market was basically in an embarrassing situation of “satisfying and not screamingâ€. 3D TV consumption stayed in the “3D wait-and-see eraâ€, and all major promoted 3D TV. The manufacturers and markets have also received little gains.
According to the reporter, Skyworth, Changhong, TCL and other domestic color TV companies will launch 3D TV products during the “double festival†to cope with the upcoming Golden Week season. TCL has announced the official mass production and simultaneous launch of 65-inch, 55-inch 3D Internet TV products. In addition, Hisense will also launch smart 3D TV based on the Blue Engine platform and HiTvOS intelligent operating system before the “Eleventhâ€. Yang Dongwen, president of Skyworth Group's color TV business unit, also disclosed to the media that Skyworth Cool Open 3D TV will be listed before the “Eleventhâ€.
For the "sudden overweight" of China's color TV enterprises in the 3D field in the second half of the year, many senior industry professionals said that it is not unexpected, and agreed that this is the opportunity for Chinese color TV manufacturers to choose the right market to compete for a market share and " Detonating the critical point of the 3D TV market, the "double battle" of the "battle."
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