The music market first received signals from the Internet era. CDs are no longer the only carriers of music. The 0 and 1 on the hard disk and the electronic signals in the cable have become another form of interpretation of sound waves.
The free music resources that are widely circulated on the Internet attract people, and music manufacturers are quickly suffering losses. When people share their resources, fewer and fewer people buy CDs, and the recording industry is getting sluggish. However, digital music has become an irreversible new direction, and new music services are also emerging, bringing new revenues to music makers such as Spotify and Pandora.
The latest report from market research firm Strategy Analytics shows that digital music is now an important source of revenue. And in the United States, the former earned $3.4 billion and the latter earned $3.38 billion, and digital music surpassed the revenue generated by CDs. This may be a historic step in the music industry.
The revenue of digital music is divided into two parts, one is the income earned by music through download and direct sales, and the other is that the record company licenses the music to the streaming media service, and charges the authorization fee - then which part of the income drives the digital music out of this step ? Strategy Analytics draws an intuitive chart:
The chart shows that licensing fees from streaming services have increased significantly. According to Startegy Analytics' digital media executives, revenue from streaming services has become a “key force†for revenue growth in digital music, although revenue from downloads still accounts for 80% of total digital music revenue.
Why is the revenue of streaming music soaring?
Many people's habits of listening to music have changed now, and this habit change is also reflected in income. The chart below Strategy Analytics shows that listening to music online (including computers and tablets) and listening to music on mobile phones has become a clear trend. In the United States, people increasingly like to listen to music on their mobile phones – a trend that may soon spread to other regions. Both Spotify and Pandora are actively promoting their mobile apps, precisely to meet the needs of today's people.
In China, the application of “radio class†such as Douban Radio is very popular. Turning on the radio instead of opening the music player to listen to the song has become another choice for listening to music. I believe that many people, like me, have no habit of downloading music. The "collection" on the radio stations such as Douban Radio, Shrimp Radio, and Renren Radio has replaced this action, and there is no pain in downloading waiting, and there is no downloading after finishing. pain. The radio brings a more convenient way to listen to music.
Buying music in the future may become a niche behavior, and highly customized radio stations are the choice of the general public. This may bring more challenges to music creation, and the form can influence the content to a large extent. The reason why most of the popular songs of the 1950s and 1960s were about two minutes long was because of the influence of music stations - this influence also determined that the current songs are only about four minutes in length. The changes in the music industry are no longer only manifested in the carrier of music, it is a comprehensive change. In an era of faster and more fragmented music, how can music attract attention?
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