Although talking about the difference between the Internet and the traditional industry, IT people can list different things, but in terms of management and business models, some parts are not fundamentally different from traditional industries. Although China's Internet has developed rapidly in recent years, the overall penetration rate is still insufficient. Even in the United States, where the Internet is most developed, the degree of utilization of the network has not yet reached the point of replacing the traditional business operation mode. From the current sales model of domestic Internet companies, the traditional channel distribution method accounts for the majority. Portals such as Sina, NetEase, search companies such as Baidu, Yisou, B2B service providers such as HC360, and Mainet, all adopt this approach to develop agents to drive business expansion. The Internet economy is an attention economy, but it is not enough to increase income by attention alone, and attention is easily dispersed. For websites like Sina, advertising revenue is one of its main sources of income. As for Baidu, the profit model is more singular, while B2B websites rely on membership fees. In contrast, companies can choose more delivery vehicles than the company can control, so that the Internet companies are naturally more demanding channels. There are exceptions, however, that Alibaba and global manufacturing rely heavily on agents in the B2B space because the two companies primarily target regional users. The difference between the two is that because the western region has a relatively low level of awareness of e-commerce, so far there is no big change in the global manufacturing network. In the Jiangsu and Zhejiang regions where Alibaba is located, the acceptance of new things by business owners is generally higher. Well, the large number of domestic and foreign trade companies, coupled with the strong support of the local government, has so far enabled Alibaba to effectively grow and develop. But for websites that are targeted at national users, this model does not have much to learn from. From the perspective of operating costs and management capabilities, simple expansion will not only help the company to expand its business and expand its influence, but will weaken its control and efficiency, increase management difficulty and cost, and even cause devastating damage to the company. Socialized production has made the social division of labor more refined, and professionals in each field are responsible for completing the work they are good at. Because of this, agents (distributors, intermediaries) came into being.
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