The domestic AR game industry is standing at the "crossroads" of fate. Recently, the China Audio-visual Association Game Industry Committee published a news report that the State Administration of Press, Publication, Radio, Film and Television will not accept the approval of the "Pokémon Go" (also known as Pokemon, PokémonGO) type of game, which is coordinating the organization of this type of game. Security assessment, it is recommended that domestic game companies should carefully consider when developing, introducing and operating this type of game.
This is not good news for AR games that are just starting to get hot. In July 2016, the AR game industry detonated word of mouth with Pokemon, and the game went on the line to the global iOS & Google Play app revenue champion position. Since then, in the country, whether it is still in a state of VR / AR manufacturers, or a well-funded mobile game manufacturers, have seen the slogan of AR games, and even Internet companies such as BAT, NetEase, Sina, etc. are also gearing up . However, now, the wind of AR games has to stop?
"AR games do have certain social risks, including threats to geographic information security, threats to social traffic safety and consumer safety," said Lu Wenliang, senior analyst at CCID Consulting, who told 21st Century Business Herald, "However, As a new thing, AR games also have a long-term exploration process. As the industry develops, developers and users explore the gameplay to ensure security and playability, the regulatory layer may also relax attitude."
AR game "Roller Coaster"VR has not passed in the first year, but the vents have slowly turned to AR (augmented reality), which is probably the most successful venture in the 2016 circle.
In 2016, the VR industry of capital and product springing has not yet seen phenomenal content products. In contrast, AR, although not as good as VR in virtual construction capabilities, is steadily sought after by the market and users. In July 2016, with the help of a "Pokemon" in the world, the company and capital including Tencent, Baidu, Ant Financial, Sina, Netease and other giants began to accelerate the layout of AR games.
However, at the beginning of 2017, the industry is likely to be surprised again. Recently, the State Administration of Radio, Film and Television stated that although the Pokemon game uses a large number of new technologies and innovative applications, it has certain enlightenment for the development of game technology, but considering the social risks in its operation, AR+ will not be accepted. Approval of LBS type games. At the same time, the State Administration of Radio, Film and Television said that it is coordinating with relevant state departments to organize a safety assessment.
Many industry insiders admitted to the 21st Century Business Herald that AR+LBS games do have certain social risks. The so-called AR+LBS game refers to the combination of virtual content and physical environment, and the player finds a virtual object through map positioning on the electronic device in a real environment. "For the players, there may be dangers in some areas, such as bridges or roads, there will be hidden dangers such as rivers and traffic accidents, even in the more empty squares, there may be crowded stampede events." Lu Wenliang said .
"Privacy is also a problem." Industry insider Luo Chao told reporters, "Players may enter the private space and cause unnecessary trouble."
Lu Wenliang said that considering the need to take pictures during the operation of the AR+LBS game, the more players there are, the more data will be accumulated. “The information of location data is superimposed together for data reconstruction, which involves information security issues in cities.â€
In fact, there is such a forerunner in overseas. For example, a month after the launch of Pokemon in Japan, 79 traffic accidents were triggered; a French player was also arrested for playing the game and entering the military base. At present, Indonesia has banned the police from playing the game during working hours; the Israeli authorities have also made similar decisions against military personnel at the military base; Iran announced the ban in early August 2016, becoming the first country to completely ban Pokemon. The same is for security reasons.
"In my opinion, the problem of personal safety is basically unsolvable. The game world and the real world are still not very well overlapped. When immersed in the game world, they will certainly be in conflict in the real world, which will cause users to be in danger." The founder of ant vision technology, Ruan Zheng told the 21st Century Economic Reporter, "The instability caused by crowd gathering is more fundamental. Considering that the implementation of policy restrictions is too difficult, it is reasonable to simply reject it."
Industry needs to be matureAfter the State Administration of Radio, Film and Television made a clear statement, the industry is sorrowful: "AR games are short-term hopeless", "domestic prospects", "who wants to do "Pokemon" type in China can die."
What's embarrassing is that AR games are listed in the 2017 product plan announced by many domestic mobile game manufacturers. In addition to the "Chen Pet Big Bang" that Ant Financial has begun to test, Tencent's three studios also set up projects for AR+LBS games in 2016, and there is news that Tencent is competing with Sina for the Chinese agent of Pokemon. right.
In addition, NetEase CEO Ding Lei also said that he has started testing AR games. During the “11†period in 2016, Baidu Map also launched an AR interactive game based on LBS. It is revealed that the highly acclaimed AR shooting game in foreign countries. "father. Io is also negotiating with the Chinese issuer.
Focusing on the development prospects of AR games and the AR game layout of the company in the future, 21st Century Business Herald reporters contacted Ant Financial, Tencent, Baidu and other enterprises, but most of the above companies responded that the game is not yet online and is in the exploration stage.
"For the domestic AR game industry, I am still very optimistic." Luo Chao said, "It is recommended that companies can first develop in-game testing, reserve technology, and other regulatory departments to open the gate. In addition, enterprises need to be more in AR and marketing, education, etc. Do it."
The reason why "opening the gate" is expected is that the AR game industry is still in the early stages of exploration. "AR games are more interactive and easier to promote than VR, so the whole industry is more optimistic. "Pokemon" just provides an example for AR games, but there are still many games that you don't know and have not yet explored. "Where the industry develops, developers continue to explore ways to balance security and playability, users will have new attempts, and the regulatory layer may be relaxed."
In fact, many people in the industry unanimously mentioned to reporters the recent "small hotspot" - AR red envelope as an example. At present, Alipay's AR real-time red envelope and QQ's AR red envelope launched on January 11th are products developed based on AR+LBS technology. “They are AR games to a certain extentâ€, but because of the design and gameplay considerations, Can circumvent some problems.
As for the impact of the cold game on the hardware of the AR game, the government said that the AR hardware is still not involved in the LBS service, and the impact is not big. "It takes a year to a year and a half after the visual inspection, the first generation of the AR hardware will mature. In addition, although AR+LBS is considered to be the trend of the times, the government still emphasizes that although the game like Pokemon GO is called AR+LBS, it does not actually use AR glasses. The actual effect is not cool, more is In the consumption of IP, "considering the current policy does not allow, I suggest to be cautious, waiting for the maturity of the relevant hardware."
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