1. Regarding the intelligent lighting throughout the subsequent application scenarios, there may be different scenarios.
2. As a lighting manufacturer, if the transformation is to do intelligent lighting, the selection of wireless protocols.
3. Innovative applications of cloud services in smart lighting.
Big background
The whole LED market should start from 2000, and the United States, South Korea and other countries are investing in the semiconductor industry, so that the entire LED has been developed for a certain period of time. China should have invested in LED research and development since 2003. Now most of the world's LED lighting exports, the supply is basically from China.
In the field of lighting, China is a big world processing factory. However, around 2008, the entire LED gold rush has come to the present, and lighting manufacturers have successively encountered a role similar to the ceiling.
How to do smart lighting better?
In some ways, people in this field should talk about two roles. First, everyone is a businessman, for example, how do I do this business well; the second is the role of everyone as a product manager. I am currently working on a product. How do I make a good smart product for the user to pay? In the follow-up market how to promote and other angles.
What kind of changes will happen to the traditional hardware plus the software and the cloud?
First of all, the consumer market itself is a very important market for LEDs. In 2014, the entire intelligent field was relatively hot. Now it has become the scene of the intelligent home for the whole people and the smart future. Manufacturers who do intelligent lighting are actually very keen.
In the smart consumer market in the consumer market, the entire intelligent consumer market should be intelligent. Different application scenarios, different products, and usage methods in different scenarios, I think the follow-up includes different requirements for software and the cloud.
Below we will share the three aspects of home lighting, commercial lighting, and urban lighting.
Lighting is an important data node in the home.
There used to be a lighting manufacturer who did a household survey. In a three-bedroom, two-room room, it is normal to have a dozen devices in the home.
In terms of sales, LEDs are relatively faster in China than in foreign countries. In the domestic market, how to use lighting in the home, in fact, the overall lighting coverage of the Chinese market is still relatively slow.
Regarding the scenes in the home where lighting is used, we will analyze the scene, perception linkage, and fun today.
1. After the intelligent lighting is connected, the first scene used by consumers will create a personalized living space for consumers.
There may be ten lights in my house and so many light bulbs in twenty lights. These light bulbs can be combined into some life scenes to be used in my life. For example, nowadays, everyone is going to do the home mode, the home mode, and the movie mode. This kind of life scene can actually be combined with our lighting. So cutting the lighting into the first entry point for home intelligence, I am the integrated control of home lighting. Or switch my lights according to my different life scenes, so that the lights can better serve my scene. I think this is the first use scene in the family.
2. Lighting is used in subsequent homes, and more is integrated into the group. In the family, lighting is actually a lot, it also has a lot of features to form linkage with other equipment.
There is a particularly good lighting product sold throughout the North American market, and it is also a very emerging security lighting. Many manufacturers have added cameras, cameras, or similar alarms and sensors to their original bulbs or lighting products, which adds a lot of attributes to other lighting.
From another point of view, for an illumination it can perceive the surrounding device, or perceive the surrounding properties to cause it to light up or make some adjustments.
Everyone did some mode methods in the early days, such as going home mode. I want to go home and open the mobile app. I think this is automatic control, but there is a second path from intelligence.
For example, we can perceive a user's positioning of his LBS. When my application or a sensor on my body is close to my family location, my distance can be linked to the lighting of my family to change the state. This makes the whole lighting not just a control, it itself brings some intelligent changes that are closer to human nature. Therefore, through some sensors, through some geographical locations, through some security equipment, the lighting can be more humane intelligence, I think this is the second scene used in the family.
Share a related customer case with you.
There is a customer who is the largest exporter in the entire Chinese LED market. His market position is the North American market. In the North American market, there is a very important sensor called google nest. After the device was acquired by Google in 2014, its market share and popularity have soared. Because google nest is very strong in the North American market, this manufacturer, when selling his lighting products to the North American market, also considered how to link with the google nest formation.
How to integrate lighting, temperature, google nest and another product smoke alarm to make lighting more human?
First, the temperature itself is actually a very important point of contact with lighting. For example, when your temperature detects that the surrounding temperature is too high or low, I can choose the color of the whole lighting to be cool or warm. Let my whole lighting be closer to the current environment, so that it can bring this kind of linkage and so-called perception.
Second, the smoke alarm. Smoke alarm A safety type of equipment, such as a smoke alarm, receives information about the surrounding gas leaks. I can link my lighting to make my lighting product a source of alarm. The light may turn red and blink, similar to an alarm. character of.
Traditional lighting has only the concept of light, but now adds a lot of extra life points. For example, it can better sense the temperature. Second, it can better remind me, for example, the current security information. So I think that the second direction of intelligent lighting is probably to perceive some of the surrounding equipment and sensors to guide the entire lighting to better linkage.
3. There are some additional developments in the fun of lighting.
In the development of LED, from the earliest red LEDs, to the later blue light, to various light colors and bright angles, LED has already embarked on a relatively perfect road.
Compared to LEDs, RGB lamps are slower from appearance to true popularity. The earliest problem was the cost of its entire lighting, including the relatively high cost of all aspects of the lamp post, so it was not so fast towards the civilian market.
But when the cost of raw materials for the entire LED dropped, the equipment for LEDs in the home began to increase. But the use of RGB in our family has not been found, there are two problems here.
1. Regarding the control source of RGB, the installation in reality is not standard. The second one is as an ordinary consumer. If the product experience has not been done well enough, I made a RGB light, and the necessity and usability of entering the home is not strong. Therefore, many RGB lamp manufacturers are pushing the general consumer market, and how RGB is a big problem.
After the transformation of the function appeared, it seems that this kind of entertainment lighting products found a vent. Therefore, many Bluetooth music lights and other products have appeared in the market. I think this is also a way out of a lighting product innovation 2.0. Lighting has come to a relatively large peak from the aspects of his light decay, clearing all aspects, RGB dimming and color grading. In fact, for the manufacturers, everyone is also considering another point, what kind of innovations I will make, can make my product differentiate in the market.
I think from the perspective of entertainment, soft power can be used as the second point of follow-up innovation in lighting products. So you can also see in the market that there are many lighting products related to music. Just as there are a lot of voice control platforms, the combination of voice control and lighting products increases the more interesting experience of lighting. In fact, for lighting manufacturers, this is a good scene innovation.
I once saw a very interesting product on the market. It added a story-like character to the original lighting. When playing a scene, it is equivalent to being in a baby entertainment angle. It may link some sounds to play some stories. For example, a fairy tale story scene. When its storyline develops to a certain extent, its illumination will change with its storyline.
Of course, the actual scene can also be felt, for example, listening to a story at home, when the lightning is thundering or raining, the light will change with the story. At this time, the application of lighting scenes has brought a lot of sense of substitution, so that the whole lighting can not only be made from the earliest, but also adds more vitality, such as entertainment-related, so the lighting becomes It's even more interesting. This is also a manufacturer of lighting in the market, another breakthrough in the use of the scene.
Lighting In the family's use, these three blocks are common and very good applications. The first is a scenario expansion, or a switch to personalized life. The second is to use lighting as a carrier to sense the surrounding sensors, or to sense various LES information around, so that the intelligentization of lighting is more humanized and closer to consumers. The third is fun. The original lighting is not just shiny, it can be linked more, such as something more entertaining. Only music, stories, and cloud controls are listed, but subsequent entertainment lighting products may appear depending on where the family is placed.
Regarding commercial lighting, the application of lighting in the commercial grade market is very important.
What are the needs of commercial lighting after it is intelligent?
1. Commercial lighting The scale of its subsequent lighting is very large.
For example, the entire bird's nest lighting system, its number of lighting is very large. Corresponding management, control and use of lighting devices bring many problems to the actual application scenarios. Therefore, in commercial lighting, the control of the entire commercial large-scale lighting equipment, including the management and maintenance of these lighting equipment, is a very important link and application scenario in commercial lighting.
2. Commercial content related to commercial lighting.
For example, an LED advertising screen composed of many LEDs has a lot of commercial content to play. For example, the demand of one of our customers is a wall of lighting. The wall needs to be lit, showing a person's character, then going from left to right. This is actually a lighting application that visualizes commercial content, which is common throughout the commercial lighting system.
3. Some products of lighting in the actual commercial link may need to be based on the atmosphere around the business environment, or commercial programs to do the overall lighting.
If you are playing a stage play, this stage play will be linked with the surrounding lighting products. When the story develops to a certain climax, the lighting environment will be different.
This is the second part of the entire lighting commercial application, which will be more related to lighting and commercial content, whether it is visual content, or the content played in the actual business environment. This is the second generation scene for commercial lighting.
4. Commercial lighting itself is used in the commercial sector.
People may perceive the environment around them, such as climate weather, which may lead to the corresponding linkage of lighting products, giving users a better lighting experience. This will be the third application in commercial lighting.
Urbanization In the field of intelligent lighting, lighting can often appear as a carrier, such as smart street lights.
About urban lighting will be analyzed in terms of energy management, intelligent inspection, and functional diversification.
1. Lighting energy management throughout the city, such as efficient on-demand lighting, where you can share a related case.
One customer, in the city's intelligent lighting scheme, simulates a streetlight on a row of highways. A car drives from the left to the right. When the car is in a different position, the illumination will change as the car moves. This is a very typical application scenario for on-demand lighting.
In the actual application scenario, there are some street lights or energy sources that are wasted and consumed. At a certain point in time, there is no lighting demand. According to some judgment information of the surrounding area, the lighting energy can be managed correspondingly, and the lighting can be powered according to the actual application requirements of our market, thereby achieving high efficiency and energy saving. This is the first link in the entire city lighting.
2. Lighting equipment and commercial equipment have a common point, that is, its scale will be very large, may be the streetlight management of the entire city.
If the city's street lamp management does not rely on intelligent or networked solutions, when the offline personnel go to repair or review, it will bring a lot of inconvenience. With the help of a networked solution, the current operational status of the entire city streetlight can be well checked. It is also possible to perform a fast inspection of the entire device through the cloud method, or set some corresponding points.
When the street light touches a certain point, the cloud can send an alarm location to the operation platform to locate the location where the fault occurs. Whether it is for remote maintenance or on-site maintenance, it is possible to efficiently dispatch personnel. From patrol to diagnosis, to the alarm after the fault occurs, the fault location can be located after the alarm, thereby guiding the entire repair, or the after-sales system, the inspection system personnel intelligently dispatch it, thereby optimizing the distribution of the entire personnel. This is the second important part of urban smart lighting.
3. Street lights will be an obvious carrier in the subsequent urban intelligence.
Therefore, the manufacturer of street lamps will use street lamps as a carrier from the perspective of smart cities, and add many attributes related to smart cities to street lamps. For example, under the street lights in the city, add a camera head.
This camera can count the traffic flow of people and traffic on the entire city road, and upload this traffic condition to the operation system through the platform, so as to facilitate the subsequent management of intelligent traffic.
The street lamp itself is a very obvious carrier. Now some manufacturers will install the SOS button on the street lamp. There is an alarm mechanism for the groups in need through the offline device. When he gets the alarm, he directly feeds back to the platform for the whole city. The operating platform can help.
The street light covers most of the area, so the surrounding air quality, temperature and humidity information may be obtained through the street light, which can be returned by feedback. In addition to the original urbanized power supply lighting requirements, the entire lighting can be superimposed on urbanization-related attributes, such as road monitoring and help. This is another scene encountered in urban lighting, such as energy, inspection, and street lights, and related attributes of urbanization and intelligence.
LED development has many wireless protocols
What kind of hardware protocol should I choose to be a smart product?
When the major responsible parties of the entire hardware agreement were promoted in the market, there were many activities on the market since last year. The RGB Alliance will also jump out and share with you the entire RGB protocol framework, as well as the differences between RGB and other protocols. This information has been accepted by everyone.
Now I mainly want to explore from another angle.
The selection of intelligent product hardware protocols, including the entire product composition, sales, and the ecological analysis of the entire protocol.
From the choice of hardware protocol, in addition to considering the technical solution of the protocol itself, we must also choose according to our own production form.
1. There are many lighting solutions on the market today, including RGB, 2.4 drive, etc., including the wifi bulbs that were sold in the past. Which protocol is most suitable for lighting?
I don't think there is a conclusion, so when you choose a hardware protocol, you can first consider what type of product you are doing. For example, in the family, it has a lot of products, such as ceiling lamps or decorative lights. The number of halls is limited. If it is a single item sale, we can choose a simpler one. We may adopt some wifi solutions and do not need the user to purchase a gateway.
If you are doing a smart bulb, it will be used in the home, or the number of devices in the actual application scenario will be more. Moreover, in the application scenario of my device, it needs to have a strong self-organizing network capability, and the demand for self-organizing and self-linking is relatively strong. You can choose according to our product form, such as B hardware protocol.
From the point of view of product making, we must first consider the shape of the product. If it is used in a small number of products, or if there are more network and actual application scenarios, then we may choose some Networking capabilities are relatively strong. Therefore, everyone should consider the product form first, and what kind of agreement this form is suitable for, then consider it.
2. According to the sales system of the whole product, because there is a big link in the LED market in China, everyone is always doing OEM.
After the product is intelligent in the follow-up, it may be more to go to other people's systems to go to the OEM. At this time, you may choose a protocol that is more compatible with other people's systems.
If you have another sales plan in the market, you can package the product similar to the small package, you can choose some small packages, such as the gateway solution, select the hardware protocol of the corresponding product according to the marketing activities of the product. .
3. Consider the choice of ecology when selecting hardware protocols.
Sharing an example, a manufacturer of security alarms, among the products of smart homes that are seen on the market, the security alarms appearing in this set, in the entire South China market, his market share is 70%-80. %. He uses the RGB standard HA protocol. Because the traditional security manufacturers are very familiar with the relatively long-term agreement of 2.4 drive, the new RGB solution is very strange, and the development capability is lacking.
Why are they investing in the HA agreement? The main reason for their company to do business is mainly a mentality, you only need to buy my security alarm, he will let the security alarm in more homes, so he uses a standard protocol. You only need to go to the standard HA RGB HA protocol, you can naturally support his alarm, so that his alarm can choose to join the ecological protocol.
In addition, they will also integrate their own products, such as the alarm to add his own gateway, add his cloud and applications, in the market can also give his agents to promote the entire product.
From the perspective of the whole ecology, the follow-up should also be based on the degree of standardization of the entire ecology. If the standardization and openness are getting higher and higher, then the whole ecological force of this follow-up will be brought to the perspective of our products. Some corresponding promotion and help.
Therefore, in terms of hardware protocol selection, the total standardization degree corresponding to this protocol and the market coverage rate can be considered. This can be used as the third consideration factor for hardware protocol selection.
Looking at the entire intelligent market, we feel that the follow-up will definitely be the emergence of multi-protocol coexistence and cooperation. Because for a hardware product, different hardware products require different intelligent functions, so it is impossible to limit it to a certain protocol to cover all intelligent products.
And for the definition of manufacturers and sales channels, it is actually a big obstacle. Therefore, in the early stage, different product forms and different agreement forms appear, there is a very high possibility.
In the future, more and more protocols can coexist, and then through the high-scalability platform similar to the cloud, the products are compatible and integrated, so that products of different protocols can be interconnected. This is the follow-up cloud. Another thing you need to do.
The application of the cloud in intelligent lighting
After encountering many intelligent product networking and Internet of Things, various applications are generated in the cloud.
First, the experience and improvement of cloud products.
Second, based on the cloud and everyone to exchange the perspective of the follow-up of intelligent products.
Third, the equipment and data that everyone is concerned about, what kind of application value can be generated on the platform after the information is returned.
After a smart lighting product is connected to the cloud, from the first point of view, I think that for hardware products, since the market has developed for so many years, everyone has been looking for some product innovations, especially the Chinese LED market. .
From the earliest LED applications, the differences in the market are small. Homogenization is a very obvious problem in the domestic LED market. The reason for this problem, in addition to the problems of the entire industry, is that part of the hardware research and development strength of many manufacturers is weak. If you want to innovate products from a hardware perspective, you will often encounter some obstacles.
The hardware has been going from 2000 to the present, and it has gone a long way. From the hardware itself to the function of the product or to define this innovation, there will always be a time to go to the ceiling. When the product is connected to the cloud, I think that the increase in soft power will be the second thought that will follow.
Two corresponding cases like the following
(1) is GE General Electric, it is also a bulb, it may be defined, is about a user when using this bulb, in different use scenarios, lighting can be based on the user's scene changes happened.
In addition, this illuminated bulb can provide users with more comfortable lighting conditions, which can be automatically adjusted according to the lighting required at different points in time 24 hours a day. For example, if the user wakes up in the morning, it will provide a very very refreshing light to enhance the overall mentality of the user. It may be in the state of sleep at night, which is the most suitable light before sleep, it will automatically adjust according to the time point.
Lighting can simulate this angle similar to lighting, because in the entire Juyi lighting system will put forward a point of view, compared to the blue light will have some corresponding impact on people's sleep, it can carry out the brightness of the light, Simulating the entire comfortable light for lighting helps consumers solve problems with this part of sleep.
It is also a bulb, which adds a lot of functions about soft power to its bulb, but in addition to lighting, the original bulb has some more software attributes. This lighting product can produce a corresponding differentiated user experience online.
(2) is a relatively TOP brand in the lighting industry - Osram.
It defines partial entertainment, and there will be more appearances in the family, such as the role of ceiling lights, decorations, etc. It is hoped that this product will give the offline user experience more fun besides lighting.
In the living room, for example, the user may need to illuminate the lighting product in addition to the lighting provided to the user, it may also wish to enter the living room entertainment environment according to the family, whether it is the music of the living room or the movie, or It is the property that other life scenes give more entertainment through the entire lighting.
So here is what we feel is that after the entire lighting product is connected to the cloud, the increase in software power can add a lot of lighting hardware products. Another drawback is the innovation of the product. The differentiated user experience can make the whole product and everyone take a different route. So the first point of access to the cloud, you can use the soft power of the cloud to add a different user experience of many hardware products, this is the first application in the cloud.
After the cloud's intelligent products are connected to the cloud, the cloud only has a very important attribute, which is what can be used by the product, that is, its high scalability. It may be the beginning of an intelligent market, and each family may have its own platform.
This kind of platform in China is not only the platform of the e-commerce system, but also the platform of the home appliance system, or the neutral third-party cloud platform, there are all kinds of clouds.
The same is true for hardware products. There may be different intelligent hardware products, such as smart security products and smart home appliances. This product will be diversified in subsequent homes. In the perspective of solving the problem of not being able to communicate between hardware products. The cloud has played a role that cannot be missed.
After the hardware solution is subsequently rolled out, it is very difficult to make corresponding changes. Including many friends who do hardware, after the product is shipped, including after-sales is actually a very important issue. In terms of the difficulty of integrating hardware products, how can the subsequent products be better interoperable, because in the subsequent intelligent scene, the single product will appear as a role, but the system must have greater value of its system. .
What everyone has been talking about right now is that the meaning and experience of smart lighting is not very good. For example, there can only be control with a mobile phone. In fact, lighting has not been added to more product systems. For example, when lighting is linked with security, my door is open. I may light this lighting to provide light to those who come in. .
For example, when someone passes by at night, my lighting product automatically turns on. This will have a very important angle, that is to say, the subsequent products form a corresponding system, so that the entire intelligent application will be more and more perfect. Only when there are more devices, the product can be better intelligent.
In terms of the difficulty in unifying the hardware protocol, the corresponding extension and interconnection from the perspective of the platform, the subsequent scalability of this role is very strong. Therefore, after accessing the cloud, you can use the second power of the cloud, that is, products that are on the same platform or different platforms, which can generate corresponding interconnections, thus bringing better applications and experiences to consumers. Think this is the second value of the cloud.
Connection is the most important attribute of intelligence. Everyone from the traditional hardware equipment products, I may have produced this light today. Who will sell it tomorrow? Who is using it? In fact, for many manufacturers, the first is not. I know that the second is that there is no relationship between the two. So before the traditional connection, there is actually a lot of data islands.
Where is this product sold, who is using it, where is the most used, what is the use of my product in the hands of consumers, can I improve my own products based on some information, or my new product? The promotion strategy, the information of new products, can reach the old customers. This information is not connected, in fact, many manufacturers have been thinking about how to solve the problem of data failure.
Based on the current IoT solution, when the device and the user are connected, the problem of data failure and data silos is solved. Therefore, the first help for the Internet of Things, intelligent for manufacturers, is to connect. Connect traditional devices to traditional users to make it easier for you to follow. This is what we want to talk about in another picture below, what kind of operation module will be done when the data comes up.
Professionally speaking from the perspective of the cloud, in fact, it has also derived a lot of data-based operational services in the cloud. For example, according to the distribution of devices and the frequency of use of devices, these data can generate corresponding data reports. Can be used for our marketing channels, or for our product development, after-sales system, to provide some suggestions for improvement. Therefore, after the device is connected to the cloud, some of his data after the user accesses the cloud can actually derive a lot of service modules for operation.
We are talking about the Internet+, whether it is the Internet plus the object, or the Internet of Things plus the house. In fact, the Internet of Things is finally added to the end to add people. So after the device is connected to the cloud, the first functional module can use the power of the cloud, for example, to build some manufacturers' own marketing systems, or marketing channels, so that you can operate your users, operate your marketing strategy and some new This angle of the product. So in the cloud, we encountered the first cloud of operational aspects of the functional sector, which is the establishment of distribution channels.
The second is that after the traditional user interacts with the platform, after we connect the user, we can get feedback from the user on the product according to the connected pipeline, thus forming more interaction with the user, for example, there is an offline At the entrance, the user can give me feedback on the problems that may arise in the intelligent use of the lighting products, or better suggestions, thus helping you to build some after-sales systems, online rewards, online extensions and other functional modules.
Another piece of equipment that is connected to the cloud will generate additional operational modules, either in the user's feedback mechanism or in some online vending modules, but also in response to a standard-like functional module output to the manufacturer.
Lighting is actually an electrified product. In fact, there is a big demand among many smart products, that is, its electricity or energy management. After these devices are connected to the cloud, the data can be fed back to the platform regarding the power usage and energy status of the device, so that manufacturers can manage the energy of these devices. From two perspectives, for example, some of our customers are lighting products for the consumer-grade market. He will get the power consumption of lighting products in the consumer-grade market through the cloud, so as to manage the corresponding energy with these energy sources, thus giving users Output a better experience.
For example, which one is my electric tiger in my family, I have been consuming my electricity constantly, guiding users to better use energy-saving equipment, which is the second application section that can be done in the consumer market.
Regarding the city's energy management, some of the electricity consumption in the whole city, where there is more electricity consumption, or through some energy management, to promote some energy management optimization programs to optimize our overall energy distribution And scheduling. A functional section that is important in the cloud after lighting has been networked.
In addition, after the device is connected to the cloud, among other commercial-grade devices, there is another very important requirement for the cloud, that is, the cloud device data is used to form its own personnel scheduling system with the fault data. As shown in the above figure, after many devices are networked, the current operating status of the device is actually clear. We can get back the current running log of this device, as well as the operation of the entire device, resulting in some corresponding analysis results.
Because it is in some commercial-grade markets, the scale of the equipment is very large, and it is very low to rely on personnel to check the efficiency one by one. You can use the cloud technology to diagnose and predict equipment failures. At the same time, the legal value of the important value of the device can also be set. When a problem occurs, the device can automatically generate an alarm message back to the platform. The operator can obtain the alarm information to remotely maintain the device. Or there are some hardware problems in the process, I can define the problem of the device, and provide guidance for my maintenance staff.
Regarding the operation of the equipment, it can provide corresponding guidance for my sales staff, maintenance personnel, and the entire dispatch situation, which allows me to more accurately locate the problem and to better and more effectively dispatch my personnel. Whether it is maintenance or offline maintenance, the entire maintenance system becomes more effective. This is another very important part that needs to be paid attention to after the equipment is intelligent, that is, it can help the whole after-sales system.
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