More and more near the New Year, the major markets have begun a variety of seemingly preferential activities, the Spring Festival, the major Internet platforms will take the opportunity to set off a "red envelope war." The "red envelope attack and defense war" between Alipay and WeChat has attracted the attention of industry and users.
Alipay announced today that it has officially launched the "AR Real Red Packet". The AR real red envelope is based on the "LBS+AR+red envelope" method. When the user sends and grabs the red envelope, both the geographic location and the AR real-time scanning need to be met.
After looking at the official method of finding red envelopes, I felt that there was no difficulty. I just changed the elves of the previous "Pokémon GO" to a red envelope.
Specifically, the user can click on the "red envelope" on Alipay, select "AR real red envelope", and then select "hidden red envelope". After the user sets the location information, the clue map, the recipient, etc., the AR real red envelope is generated. After that, the cue map will be sent to friends through social platforms such as Alipay, WeChat, QQ, etc., and invited to collect them.
Alipay said that the current red envelopes on various apps, from distribution to collection, are all done online, and it is difficult to generate face-to-face interaction. During the Spring Festival, if you send an AR real red envelope, you can have a lot of offline communication opportunities during the process of hiding red envelopes and finding red envelopes.
Previously, Alipay introduced a password red envelope, and the user can enter the password to grab the corresponding red envelope. The password can be understood as a clue of the red envelope, and the rules of the AR real red envelope are similar. The difference is that the receiving clue of the AR real red envelope is "cue image + positioning".
It is understood that, based on the open platform of Ant Financial Service, Alipay will open the AR real red envelope customization ability to all brand merchants. Merchants can customize their AR brand theme, content and interaction according to their own brand characteristics.
Alipay said that the deep interaction of AR red envelopes and the combination of online and offline can also promote the interaction between merchants and users. The merchant can return a part of the promotion fee to the user in the form of an AR real red envelope, and at the same time drain the offline store and increase the user's participation. For example, an offline restaurant can set up an AR real red envelope, set the location at the door of the store, and use the logo of the store as a clue map to attract users to participate.
Alipay also announced the first co-brands of AR Red Packet: Coca-Cola, Procter & Gamble, Uniqlo, Hungry, etc. In cooperation with Coca-Cola, the user opened Alipay's “Sweep†AR function in the lower right corner and scanned Fuwa on the Coca-Cola Lunar New Year package advertisement to view their own life data, including travel, shopping, and view. Shadow and other dimensions.
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