August 8th Lynx Box "Kobe's Muse"

On August 3, Beijing time, Sina and Alibaba announced that they would cooperate with the United States NBA basketball star Kobe Bryant. Through the Internet, the three parties will create a new tripartite collaborative model for the e-commerce platform + media + industry elite.


"Golden Triangle" Explores New Mode of Cultural Sports Industry

As one of the highlights of the cooperation, Kobe’s documentary "Kobe's Muse" will be exclusively launched on August 8th by Alibaba's Alibaba's flagship product "Tyrocat". At the same time, both parties will explore the development of related movie derivatives. . Sina will launch a new personal website for Kobe Bryant - Kobe Chinese official website, and Alibaba together to arrange Kobe to many cities in China to meet with fans. Sina Sports and Alibaba hope that through cooperation with Kobe Bryant, it will accelerate the process of pan-entertainment in the domestic sports industry, reshape the sports industry chain, and release more Internet momentum.

Kobe Documentary "Kobe's Muse" August 8th Lynx Box

According to the cooperation intentions reached between Kobe Inc. and Sina and Alibaba, Sina and Alibaba will jointly promote Kobe’s documentary “Kobe’s Muse”. This documentary film is produced by the Kobe team and tells about Kobe’s basketball career, life experience and philosophy of life. . In 2014, Kobe created a company called Kobe Inc. to start its career outside the basketball court.

It is reported that the Kobe and Ali number of entertainment cooperation mode for the entire network of the terminal exclusive license, and on August 8th released in the Lynx box "Kobe's Muse" will be a previously unreleased documentary version of the market. Kobe said that Alibaba’s leading edge in digital entertainment in China, integrated marketing capabilities for high-quality content, respect and protection of copyright, and huge user coverage are important reasons for its determination to cooperate, and through Tmall's box link The TV end can also bring more quality viewing experience to the audience.

At the same time, the Kobe brand and Alibaba, China's largest online e-commerce platform, will also explore e-commerce cooperation. Alibaba’s cultural flagship Ali Pictures will work together with Kobe’s team to develop a series of peripheral products and collaborate with Kobe to design and manufacture other derivatives. It is sold on the e-commerce platform under Alibaba, which has a large user base.

Ma Yun, Chairman of Alibaba Group's Board of Directors, said, “Kobe is an entrepreneurial entrepreneur who has established his own legend both inside and outside the stadium, inspiring Chinese basketball fans and his fans. We are very happy to cooperate with Kobe and encourage them. Young people all over China encourage them to embrace their dreams and release their potential.The Alibaba Group has always encouraged and supported entrepreneurs, and we welcome Kobe to join Alibaba Ecology to work together for this far-reaching cause and benefit Chinese young people. ."

Sina will promote "Kobe's Muse" documentary through its all-platform advantage resources, and design and create a new personal website named after Kobe Bryant -- the official website of Kobe Chinese, aiming to establish a more direct relationship between Kobe Bryant and fans. Contact to provide an open platform for them to share experiences and exchange experiences. Through cooperation with Kobe Bryant, Sina Sports has locked the brand value of NBA events that have been broadcast over the past five years, especially the resources of fans of NBA fans and Kobe Bryant, and has left users with brand loyalty still residing on the Sina Sports Platform. Advantages in basketball games.

Kobe: Looking forward to passing life experiences to the new generation

For the cooperation with Sina and Alibaba, Kobe said that the two companies have a broad user base in China and can radiate to the entire Internet world, reaching all network users including the elite. For those users who are eager to interact with and receive guidance from industry elites, the combination of Sina and Alibaba will provide them with the most convenient channels.

Kobe emphasized that he is currently an athlete, businessman, tutor, coach, and several other professional identities. His dedication to mentoring and coaching is particularly important. He is looking forward to passing on his life experience to the new generation.

Chairman and Chief Executive Officer of Sina Group, Mr. Cao Guowei, said that creating a website targeted at specific users of Kobe Chinese official website can ensure that the content reaches the target group, seizes the needs of users, and expands the influence of Kobe brand. At the same time, it is believed that industry elites like Kobe will release their professional energy and creative influence in a totally new way. Not only will they produce strong economic value, their spiritual values ​​behind their professional achievements will also be able to pass a wide range of lasting and influential influences. Media channels are passed on to young audiences and they are beneficial to them.

"Golden Triangle" Combination Reshaping Culture and Sports Industry Chain

In the United States NBA, Phil Jackson's "triangle attack" is one of the most classic tactics. The Sina and Alibaba team of Kobe Bryant, with their outstanding achievements and tremendous influence in their respective fields, constitute the “Golden Triangle” combination of e-commerce, media platforms, and cross-border cooperation of sports stars, and is expected to make achievements in the sports and cultural industries. .

Alibaba has been actively arranging its activities in the cultural industry in recent years. Alibaba has set up a "entertainment full-industry-chain platform" in its entertainment and entertainment network. Sina Weibo is one of the largest social networking platforms in China. Sina Sports maintains its leading position in the industry. Sina Sports has the highest number of users and active users in the industry.

It is reported that Bryant and his team and Alibaba.com and Sina.com will plan Kobe’s activities in China in the near future. Kobe will meet with his Chinese fans. Meetings in various cities may be held on the university campus. In negotiations.

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