From black-and-white TV to color TV, from 3D to 4K, from Internet TV to smart TV... For more than 20 years, in order to compete for the most important piece of display in the living room, color TV companies have made every effort to introduce new products.
In recent years, OLED has gotten hot in the TV industry. The Baidu Index is the most intuitive example. The Baidu Index of OLED reached its peak in May this year (5400) - nearly five times the average level of previous years, while in Suning, Tian The search volume of OLED TVs on e-commerce platforms such as Cat and Jingdong is also very alarming. OLED configuration has become a measure of high-end TV standards to some extent.
In this context, the traditional color TV giants have begun to force the OLED market, advance the card slot, competing for the first brand image of OLED TV. Taking the industry giant Skyworth as an example, its recent launch of the OLED TV S9D has received a good response.
The next technology outlet?
The OLED is called the Organic Light-Emitting Diode. It has a different light-emitting mechanism than LCD TVs, and has self-luminous, wide viewing angle, sensitive response speed, low power consumption, and high contrast. In addition to the advantages of picture quality presentation, OLEDs are simple in structure and can even be presented in various designs such as double-sided, curled, transparent, folded, and wearable. In theory, OLED screens can be attached to any transparent or irregular objects. surface.
On the one hand, these impressive enough performance performances have attracted traditional color TV giants. On the other hand, traditional color TV giants have already had an urgent need to transition to high-end products. Under the rise of certain Internet brands, the market space for color TV giants will inevitably be squeezed to a certain extent, which in turn boosts their gamble on the "tuyoku technology."
Under this logic, companies such as Skyworth are paying attention to OLED technology. As the most important component of TV products and the component with the highest cost, the replacement of display panels and technological innovation will often trigger a new round of reshuffling.
Not only the color TV industry, OLED technology with obvious characteristics has attracted the mobile phone industry. Recently there are rumors that Apple has informed supply chain vendors that the iPhone will be partially introduced into OLEDs in 2017 and that all iPhones in 2018 will use OLED screens.
The OLED market is still growing
The superiority of OLED is beyond doubt, but at present, its development prospects have not reached consensus in the industry. The doubters often think that there are many problems such as high screen prices, low yields, and aging.
But in fact, these technical bottlenecks on OLED have been basically solved. It is understood that the current life span of OLED products can be guaranteed to be over 50,000 hours, which means that if you watch 8 hours a day, you can use more than 17 years. From the standpoint of yield, 2K OLED panels have achieved 80% product yield in the past two years. Comparably, the initial yield of the previous generation LCD panels was less than 50%, and it took 80% of the last 10 years.
At present, the key to making OLED difficult to "fly into the homes of ordinary people" is still the price factor. Similarly, Skyworth released the S9D as an example. The 55-inch price is 15,999 yuan and the 65-inch price is 29,999 yuan. This price level intuitively reflects the special status of OLED as the color TV industry's "new", and from the perspective of industry experience, once the OLED panel achieves large-scale production, the price threshold breakthrough is not far away. Skyworth dared to launch such high-end price products, it is to strive to accumulate "first-mover advantages" in the blue ocean of OLED market.
It is understood that the production technology of OLED large screens is now dominated by LG Display, a subsidiary of LG Group. Skyworth is a strategic partner, which means that most OLED TVs currently come from LG and Skyworth.
In September last year, under the impetus of LG Group, Skyworth and other companies, China established the OLED display industry alliance. The alliance members include LGD (LG Group's display company), LG Electronics (LG Group's electronic product company), Skyworth, Konka, Changhong, Haier, Suning, Gome and other nearly 30 color TV industry upstream and downstream industry chain and research institutions. It is believed that with the rapid follow-up of these color TV manufacturers, the development of the OLED industry will be accelerated.
According to data from market research agency IHS, the market size of OLED will develop rapidly in the next few years and it is estimated that by 2022, this market will grow to 29.1 billion US dollars. Enterprises are looking at the potential of this future market.
Today's color TV industry has already entered the technology-driven era. A nuance in the eyes of consumers may be exactly the technical barriers that a company has made. Whether OLED can push color TV industry to a new height, I am afraid that only time can prove.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In recent years, OLED has gotten hot in the TV industry. The Baidu Index is the most intuitive example. The Baidu Index of OLED reached its peak in May this year (5400) - nearly five times the average level of previous years, while in Suning, Tian The search volume of OLED TVs on e-commerce platforms such as Cat and Jingdong is also very alarming. OLED configuration has become a measure of high-end TV standards to some extent.
The next technology outlet?
The OLED is called the Organic Light-Emitting Diode. It has a different light-emitting mechanism than LCD TVs, and has self-luminous, wide viewing angle, sensitive response speed, low power consumption, and high contrast. In addition to the advantages of picture quality presentation, OLEDs are simple in structure and can even be presented in various designs such as double-sided, curled, transparent, folded, and wearable. In theory, OLED screens can be attached to any transparent or irregular objects. surface.
On the one hand, these impressive enough performance performances have attracted traditional color TV giants. On the other hand, traditional color TV giants have already had an urgent need to transition to high-end products. Under the rise of certain Internet brands, the market space for color TV giants will inevitably be squeezed to a certain extent, which in turn boosts their gamble on the "tuyoku technology."
Under this logic, companies such as Skyworth are paying attention to OLED technology. As the most important component of TV products and the component with the highest cost, the replacement of display panels and technological innovation will often trigger a new round of reshuffling.
Not only the color TV industry, OLED technology with obvious characteristics has attracted the mobile phone industry. Recently there are rumors that Apple has informed supply chain vendors that the iPhone will be partially introduced into OLEDs in 2017 and that all iPhones in 2018 will use OLED screens.
The OLED market is still growing
The superiority of OLED is beyond doubt, but at present, its development prospects have not reached consensus in the industry. The doubters often think that there are many problems such as high screen prices, low yields, and aging.
But in fact, these technical bottlenecks on OLED have been basically solved. It is understood that the current life span of OLED products can be guaranteed to be over 50,000 hours, which means that if you watch 8 hours a day, you can use more than 17 years. From the standpoint of yield, 2K OLED panels have achieved 80% product yield in the past two years. Comparably, the initial yield of the previous generation LCD panels was less than 50%, and it took 80% of the last 10 years.
At present, the key to making OLED difficult to "fly into the homes of ordinary people" is still the price factor. Similarly, Skyworth released the S9D as an example. The 55-inch price is 15,999 yuan and the 65-inch price is 29,999 yuan. This price level intuitively reflects the special status of OLED as the color TV industry's "new", and from the perspective of industry experience, once the OLED panel achieves large-scale production, the price threshold breakthrough is not far away. Skyworth dared to launch such high-end price products, it is to strive to accumulate "first-mover advantages" in the blue ocean of OLED market.
It is understood that the production technology of OLED large screens is now dominated by LG Display, a subsidiary of LG Group. Skyworth is a strategic partner, which means that most OLED TVs currently come from LG and Skyworth.
In September last year, under the impetus of LG Group, Skyworth and other companies, China established the OLED display industry alliance. The alliance members include LGD (LG Group's display company), LG Electronics (LG Group's electronic product company), Skyworth, Konka, Changhong, Haier, Suning, Gome and other nearly 30 color TV industry upstream and downstream industry chain and research institutions. It is believed that with the rapid follow-up of these color TV manufacturers, the development of the OLED industry will be accelerated.
According to data from market research agency IHS, the market size of OLED will develop rapidly in the next few years and it is estimated that by 2022, this market will grow to 29.1 billion US dollars. Enterprises are looking at the potential of this future market.
Today's color TV industry has already entered the technology-driven era. A nuance in the eyes of consumers may be exactly the technical barriers that a company has made. Whether OLED can push color TV industry to a new height, I am afraid that only time can prove.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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