“It is still somewhat early to issue VR headlines, not late, because the entire industry chain is not mature enough, including content, hardware and software, as well as various ecosystems are still in the early stages.†This is the iqiyi intelligent equipment business Xiong Wen, the vice president of the ministry, responded to the question of why the Xiaoyi had thrown up slowly after many companies released the all-in-one for a long time.
On March 29th, Iqiyi held an online live broadcast conference in Beijing on the theme of “Dreams and Dreamsâ€, officially launching the 4K VR One-Touch “Experience†Experience Edition and announcing the completion of the two major areas of VR content and hardware. Complete layout. After domestic VR manufacturers have launched hardware products in succession last year, the iQiYi devoted to video selection chose to launch the first all-in-one machine during the VR “winter†period this year.
“The development period of this all-in-one was about one year. We did not publish news to the outside world at the outset. We wanted to wait for the product to be relatively mature and then release it. This is in contrast to some vendors’ products that haven’t done a basic experience yet but developed a deployment first. The road is different," said Xiong Wen.
Then, why does a company that does video make VR hardware? This may be another question that many people have heard after iQiyi released the VR all-in-one. Similarly, Xiong Wen made a sincere answer to this question:
“IQIYI is a video platform that has never been hardware before and only focuses on video. This time, the cross-border to VR hardware field has two main purposes: First, VR itself is an important medium in the future. It is the next generation of mainstream computing platform. This is a very important issue. IGI must pay attention to it, otherwise it will be marginalized in the process of industrial transformation. IGI has a very important knowledge, hardware and content. Integrating the vertical integration model may be a mainstream model, so it requires layout hardware. Second, the industry is still in its early stages. Now that the layout is in time, it will wait until it has become saturated like a smartphone, and if it does, it will do it. There will be a big problem. Iqiyi cannot wait until the industry gets up and enter again. It can only be a market-driven player. Without core technology, it must have time to build a business with technical content. ."
iQIYI VR One Machine Adventure
After all, it's still coming, and since the release is relatively late, will the hardware experience be better or have technological breakthroughs and innovations? According to the iQiyi one-off machine "wonderful encounters" The parameters include:
·4K display
· Qualcomm Xiaolong 821 processor;
· 3DoF air mouse handle, delay less than 50ms;
·Inside-out position tracking system;
·3D stereo;
· AI virtual girlfriend "double children";
4000mAh battery, support continuous viewing experience for two hours;
·110 degree FOV;
Supports up to 600 myopia.
Compared with other all-in-one machines, Xiong Wen believes that this one machine has two prominent features: 4K HD screen and the first AI virtual girlfriend.
“IQI one machine can be said to be a product that the user can experience in the basic experience. The 4K screen is very clear. Most of the products are less than 4K, the screen will appear grid phenomenon, and the hardware has many bugs.†Said.
Of course, the most compelling point is that iQIYI has integrated artificial intelligence technology into the VR all-in-one. This point of view seems to be an innovation in Xiaobian.
"When developing a VR all-in-one machine, my stand is to no longer be able to do the same as an imaging mobile phone. Since the user must be immersed in the virtual world, it should be no different from the real world. When a mobile phone Launcher is needed, the technician needs Think of icons, buttons, and backgrounds, and design them entirely in accordance with the tools. However, these things should not appear in VR's mechanics. Otherwise, it would be false."
Xiong Wen believes that VR hardware products should have a temperature, can not wear cold and cold head display, followed by a large number of icons on the interface of the virtual world allows users to choose, the product from the first step should let users know that the next step to do What, and this is also the starting point for designing the AI ​​virtual girlfriend "Double".
According to reports, “Double Children†is an emotional artificial intelligence beauty created by Rainbow VR Studio of iQIYI's VR hardware department, iQiYi's natural language processing team, and Emotibot focusing on emotional semantics. It plays two roles. Functionally, it is a virtual assistant, and in human emotion is an emotional companion, weakening instrumentality, emphasizing interactivity and sociality.
"When Baidu World Congress was attended last year, Baidu's brain gave me a lot of inspiration. Combining the non-tool positioning of products, to achieve the temperature, we artificially introduced artificial intelligence. Of course, AI is only a means, in addition to dancing, singing and guiding. , Accompany users, in the future "Double" in the end will develop into what, even I do not know, but will maximize her simulation into a natural, emotional person, let the user feel that this is a real person, let the user every day Want to touch the impulse of a period of time.†Xiong Wen said that the AI ​​virtual assistant's new ideas are very excited.
VR will become a new generation of computing platforms after smartphones. If it is to be completely outbreak in the mass market, then it must become just a need, not just a tool for entertainment. The biggest purpose of the AI ​​Virtual Assistant in the iQIYI machine is to weaken the tool of VR, increase the emotionality, and make VR become a product with unique scene requirements.
“VR can't just be a fancier's plaything, it's just a matter of satisfying the game and video needs. It needs to have a new application scenario and meet the inner needs of human psychology, but other devices can't replace it before it can break out.†said Xiong Wen.
Xiong Wen believes that if the optimistic VR industry takes 2 years to erupt, it may take 3-5 years if it is not optimistic, and Google’s Daydream platform is likely to become the industry standard.
"A lot of manufacturers want to do standards and do ecology, but it is almost impossible because it needs a lot of their own charisma, not technical difficulty. Even if you open up the SDK, it is also a problem that third parties are willing to access. The hardest thing to do in ecology is third-party support, and everyone like Google is trusting it."
However, Xiong Wen believes that in the long run, the one-piece opportunity is the final form of the product, because the mobile phone will have screen resolution, heat dissipation and other problems, constraints and restrictions. This is reflected in Google’s hesitant attitude towards Daydream platform and the slow development process.
For PC-side VR, Xiong Wen said that this is a more professional market, suitable for VR enthusiasts and B-side industry applications, not the direction of iQIYI, iQIYI to do is a consumer brand of entertainment and entertainment. , so will not be involved in the PC terminal.
When the product comes out, what will be done next?
Xiao Bian experienced the iQiyi one-machine "wonder", the screen is indeed very clear, no vertigo, AI virtual assistant is also a more interesting innovation, if only for a simple viewing and other entertainment activities, the overall basis The experience is still good. However, the function of the AI ​​virtual assistant is not very much at present, and the weight of the body and the flexibility of the handle need a great improvement. In this regard, Xiong Wen is also more sincere and believes that the product really needs to be polished. “It is a protracted battle to be a user's favorite VR product.â€
In order to maximize the experience of the product, iQiyi launched the “Exceeding Thousands Experience Experiencer†event, which allows users to get an all-in-one experience for free and get the user’s opinions.
“At present, the most important thing is to listen to users’ feedback and constantly upgrade and iterate products. It is not important to sell KPIs or sell 1,000 or 10,000 units of sales. What Iqiyi wants to do is brand, so we will also The product is defined as the 'experience version'," said Xiong Wen.
According to him, in addition to the 4K screen and AI virtual assistant "double" will remain, other aspects of the "Fantasy" one machine may change.
In terms of content, in addition to the development and exploration of Xiong Wen’s team, iQiyi will also engage with third parties as a large platform. According to reports, the iqiyi World Conference in May will introduce information on the VR content support program.
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