The economy is picking up, the property market is hot, the Expo is opening, and summer is coming! The combined effect of a number of positive factors has made this year's May 1 Golden Week consumption a characteristic of a concentrated outbreak. In the meantime, LCD TVs have become popular and become the most popular home appliances in major shopping malls.
According to insiders of color TV industry Konka, in the holiday of May 13th this year, Konka LCD flat-panel TV sales momentum is rapid, with the strong pull of Net Rui LED, Konka May 1 Golden Week promotion has set a new record. According to the latest statistics from first-tier cities, the total retail sales of Konka flat-panel TVs was 158,300, and the total sales exceeded 506 million yuan, a year-on-year increase of 56%. Among them, Konka's second-generation Net Rui LED II-98, 97 series sold more than 28,500 units, which monopolized the top of the list of new products in the store and became the most popular product for consumers.
According to industry experts, the growth rate of Internet TVs will reach 50% in 2010, and the trend of Internet TV popularity is unstoppable. Faced with the upgrade trend of LCD TVs, Konka has led the new trend of color TV in 2010 with its pioneering all-open platform, comprehensive leading technology, multiple promotion methods and high cost performance.
Konka Net Rui new products into 80 after, 90 after the preferred
During the three days of the May Day holiday, Konka's new Net Rui second-generation new product sales reached more than 28,500 units. Based on Konka's pioneering open platform, NetEase II easily realized 3G video chat, family KTV, somatosensory games, browsers, Video synchronization, education online and many other latest features, coupled with its stylish appearance, make it a new favorite in the store.
According to the survey data, among the consumers who purchase Konka color TV, the proportion of the best after 80s and 90s of Konka Net Rui has reached 80%. In the fast-changing market rhythm and fashion trend, Konka products can be favored by young people, fully demonstrating the youthfulness and fashion of Konka products.
The relevant person in charge of Konka said that the second generation of the May 1st Golden Week Konka Net Rui is the main product of the promotion. Among them, Net Rui LED was newly launched in April. After the leading level of Internet TV, the open platform of Konka is the standard. It is the new highlight of the current color TV industry. It represents the new software innovation and hardware configuration of color TV industry. height.
There are multiple ways to win the May 1st season
In response to the achievements of the May 1st season, Huang Xinzhong, general manager of the marketing department of Konka Multimedia Marketing Division, said that he was not surprised. First, in April this year, Konka has launched the Konka 417 national group purchase activity, and sold 100,000 units on the weekend. The crazy harvest of 300 million, not only to force other groups' group buying activities, but also broke Konka's previous group purchase sales record, so that consumers have a certain understanding of Konka products, preheating the May 1 Golden Week market, inspiring consumption passion, can be described It is well prepared.
During the May Day period, Konka invested tens of millions of yuan to take the lead in the new products of Net Rui LED, through the signing of the general manager, associated with the World Expo and Konka "mobile mall" and other innovative means, to force the peak season market of the three army general forces To fully reward consumers and meet the diverse product needs of consumers.
Relevant people in the industry pointed out: This year is the key year for the rise of LED, network and 3D TV. Various events and national policies have brought tremendous development opportunities for the development of color TV industry. In the new industrial environment, Konka seizes the opportunity to lead the high-tech, high-quality service and flexible market strategy, to prepare in advance, to win the May 1st season by multiple means, and to lead the peak season consumption trend, which is worth learning from the industry.
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