Mango TV inserts Internet TV! See who is the ultimate beneficiary!

In this era of the Internet, our lives will always undergo subtle changes inadvertently. For example, in the past, we watched TV only with traditional live TV programs. Sometimes we missed the broadcast of the program and we may never see it again. Now the birth of Internet TV, let us not only limited to boring live TV, there are more rich content, more humane interactive experience, even if the program you like missed can also be seen, this is now very popular Internet TV s reason.

At present, the rapid development of domestic Internet TV, there is no lack of emerging brands, but for now, the most popular should be millet and music as, then what is the reason for this to achieve such a result? The author believes that in addition to powerful marketing methods, more is the content and ecology claimed by both parties! When it comes to content, there has recently been a strength spoiler in the Internet TV industry. It is owned by the television giant Hunan Taiwan. Mango TV, on August 8th, Mango TV held a "Music for Many" conference in Beijing and released the TV system MUI, and announced the official start of Internet TV with a "hard-and-hard" view. As soon as the world's best news came out, I believe that all the manufacturers couldn't sit still. Why do we all fear this spoiler? Next, the author will analyze it with everyone.

Remember when you were a child? Do you remember these high-profile variety shows like Happy Camp, Every Day Up, Where Did Daddy Go, and Super Girl? Including the recent summer's hit drama City, Zhu Xian Qingyun Chi, these familiar and deeply loved by the people content, they are from Hunan Satellite TV. The author is also a Hunan native. It can be said that the most enjoyable and proud of his hometown is Hunan TV, because it is the only TV station that can compete with CCTV, so that in order to suppress the introduction of various restrictions in Hunan. Why Hunan Taiwan is so hot? Good marketing methods and excellent content are indispensable. As the Hunan Mango TV, Mango TV is certainly very strong in terms of content. It has its own rich content resources first, and there is support from the Internet and some partners, even if it is Millet and LeTV are absolutely afraid of their three points.


Of course, in addition to rich content, product features are also important. This time, Mango TV released its own TV operating system MUI. The system has the characteristics of "satisfying companionship, lazy interaction, and revisiting." It discarded traditional operating modes such as lists, details, etc. Instead, it replaced them with smart ones. The programs that users like to watch are categorized and represented by TV channels. This means that as soon as you turn on the TV, you can see your favorite programs immediately, eliminating a lot of tedious operations. I think this model will be deeply loved by office workers. You think about how hard it is to go home from work and turn on your TV. You want to watch a TV and relax. You find that you can't find what you like. Fee brain. The lazy interaction of the MUI just needs to press the switch to immediately see the favorite program, which is how good it feels.

As for hardware and late-stage sales, Mango TV has joined forces in a win-win way. In terms of hardware, it cooperates with the old TV company Skyworth, Mango TV is responsible for content resources, and Skyworth is responsible for hardware design and production OEM. Even sales have chosen to cooperate with Gome, providing a strong sales environment and after-sales. Content, quality, and sales have all been under control. It seems that they are aggressive.


In general, Mango TV has become a full-fledged Internet TV provider, whether it is content ecology, differentiation, hardware or sales methods. In this big cake will surely grab its own share, of course, Mango TV's spoils will certainly bring some changes to the market, or benign or malicious competition, but in the end the benefit is certainly the majority of users, the future, let us wait and see !

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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