As multinational lighting brands accelerate the improvement of the Chinese market, the fast-rising Chinese local lighting brands have also accelerated their pace towards the global market.
With the increasing strength of China's local lighting brands, the game between this local brand and the international “predator†global market will become the norm. In the bidding for the 2008 Beijing Olympic lighting project, NVC Lighting, a leading domestic lighting industry company, won several key projects in competition with many international brands, no less inferior to any multinational company, and greatly improved. The confidence of domestic lighting brands. There is no doubt that the pace of Chinese lighting companies to set up international brands in the international market is constantly accelerating.
Create a world brand in China
On November 4th, NVC Lighting's 2nd Overseas Partner Conference came to a close in Huizhou. Nearly 100 partners from more than 30 countries and regions including the United States, Britain, Australia, Africa and Asia attended the meeting. This is NVC Lighting. Since the launch of its own brand global marketing, it has held a global partner conference with the highest scale and specifications. NVC Lighting and nearly 100 overseas partners gathered in Huizhou to comprehensively summarize the upcoming NVC overseas market expansion work in 2009, and explore new opportunities and challenges for overseas market development with partners to NVC Lighting The expansion of overseas markets in 2010 portrayed a magnificent blueprint.
NVC Lighting has set up an overseas marketing department since 2006 and began to develop its own brand global marketing. NVC successfully replicated its domestic operation model to overseas markets and encouraged the country's exclusive distributors + specialty stores to conduct NVC independent brand marketing. Subsequently, it has promoted NVC's own brand products in Southeast Asia, South Asia, the Middle East, Australia, Eastern Europe, Africa, South America, etc. NVC Lighting requires that franchisees must open a unified brand of brand stores, and strive to build the top brands in China's lighting industry. Image and the image of “Light Environmental Expert†advocated by NVC. In 2007, NVC Lighting acquired a lighting company in the UK and helped NVC to develop products that meet the UK and even Europe through its existing local technicians. NVC Lighting A solid step in the internationalization of products.
Wu Changjiang, President of NVC Lighting, introduced the overall development status of NVC in 2009 to distributors from all over the world at an overseas distributor conference, and conducted an in-depth analysis of the impact of the current economic crisis on enterprises.
Wu Changjiang said that internationalization is the dream of every Chinese company. NVC has proposed the strategic goal of “creating a world brand†since its inception. In the future, NVC Lighting will firmly move toward this goal. He said that in the context of the global economic slowdown, China has become a backbone for stabilizing the global financial market and reviving the global economy. For Chinese companies, the financial crisis brings more opportunities than challenges. This is also the NVC. A good opportunity for lighting to accelerate overseas expansion is a rare opportunity for NVC lighting or national partners. In 2009, NVC Lighting increased its investment and development efforts in overseas markets. With the joint efforts of overseas distributors, NVC's overseas performance has grown against the market. All major series of lighting products are sold all over the world, bringing them to consumers around the world. Quality products and services.
He revealed that in recent days, NVC has spent more than 10 million yuan to reach an agreement with the epic film Confucius in Beijing to become the global strategic partner of the film. With the global appeal and influence of the film Confucius, NVC Lighting has It blew the horn of creating a mass brand and a world brand. With the epic film "Confucius" released globally during the Spring Festival next year, NVC Lighting's brand will also spread to the world, bringing convenience to the business development of NVC dealers around the world.
Finally, Wu Changjiang emphasized that NVC Lighting is determined to build a century-old brand, a brand that is respected by consumers around the world. Although we are still a long way from this goal, as long as overseas dealers work together with NVC Lighting, NVC is confident to build a Chinese brand in the world.
NVC overseas will further accelerate in 2010
NVC Lighting's overseas marketing system, Vice President Zhang Qingyu said in his summary work that despite the continued impact of the financial crisis in 2009, the global economy is still in a downturn, and domestic enterprises' exports have been greatly affected. However, NVC Lighting's export business has been Maintaining steady growth, especially in the energy-saving lamp export business, is more prominent in the North American market alone than the same period last year, and exports more than 6 million energy-saving lamps per month in North America.
In terms of overseas market expansion, NVC Lighting has guided the business philosophy of “Crisis is a good time for enterprise expansion†proposed by President Wu Changjiang, and has increased the expansion of overseas sales outlets. On the basis of maintaining the original market, The markets of Hong Kong, Taiwan, Bangladesh, Bahrain, Iraq, Senegal, Uzbekistan, Cyprus, Uruguay, Nigeria and other regions and countries have been successfully developed. The number of market outlets has increased from more than 20 at the beginning of 2008 to nearly 100 at present. It is worth mentioning that in Vietnam and the Middle East, NVC Lighting added nearly 10 brand stores in 2009. Under the global economic slowdown, NVC's overseas business has risen to the market and undoubtedly enhanced the confidence of the entire lighting industry. heart.
Zhang Qingyu said that with the gradual recovery of the global economy, 2010 will be an important year for NVC lighting to develop overseas markets. NVC Lighting's overseas market development will be based on different regional markets. For example, in Europe, North America, Australia, New Zealand and other mature markets, we will use existing channels to select mature products to enhance market share. In the countries with primary market models such as India and Southeast Asia, NVC will continue to build a distribution network with local distribution and find partners to jointly develop the market.
Since the opening of the first overseas flagship store of NVC in 2007, the overseas expansion of NVC's own brand has continued to accelerate. After nearly three years of market testing, NVC's overseas business model has been highly praised by overseas distributors, products and brands. The image also gradually occupied the middle and high-end market
Some industry veterans said that NVC lighting has developed rapidly in overseas markets in recent years, and overseas outlets have been deployed in more than 50 countries and regions. In particular, the overseas sales performance in 2009 is expected to double, and it has attracted the attention of industry companies. The reason is that NVC Lighting has already explored a relatively mature business model. NVC Lighting launched a channel reform in the country in 2005. Since then, the lighting companies in the industry have followed suit. Now many domestic lighting companies are also coming out. The country, the global sales of Chinese companies' own brands of products, NVC lighting overseas business model will become a reference for many domestic companies overseas expansion, we will wait and see.
Editor: China Lighting Network Feng Yaoyuan
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