Subversion of traditional music as large-screen shopping actually has such a feature

When it comes to TV shopping, I believe that many people are not unfamiliar. When there were no smart TVs before, we had to rely on cable television boxes. Many TV stations would have TV shopping. This program was actually aimed at middle-aged and older people. Young people do not like to watch such shopping programs after all. The most memorable thing is “100 sets of limited editions. The users of the first five telephone orders are directly reduced by xxx yuan, and then they are said to guide how many people bought the TV. What you don't really like is really tempting, especially when they test the product, it gives a very real feeling, Xiao Bian most impressive is that when a cell phone had a drop, waterproof, and anti- The temptation to say such as car pressure, but fortunately did not buy.


Because most of the TV shopping is exaggerated, many people found it after being purchased. The key is that such shopping does not know who to look for, and with the rise of online shopping platform, computers and smart phones are easily in the major power. Business platform shopping, although there are also a lot of counterfeit goods, but after all, you can find the corresponding person, replacement or return is more convenient, it is not, there is official involvement, of course, this is just a way for young people to shop Now that you can watch cable TV, there are still TV shopping programs like this.


Now is the age of smart TVs. There have been few shopping methods for traditional TVs. Nowadays, people basically use TVs to connect to the Internet. They can choose movies and TV series according to their own preferences, and have more initiative than traditional TVs. This really brings a better experience for users. Of course, smart phones also have a shopping platform. The shopping platform like LeTV is different. It brings more than just a big screen. The goal of LeTV is to provide a large-screen eco-shopping platform on the big screen. What will it be? What does it look like?


For LeTV, the audience used is different from traditional TV. Most users tend to be younger. The age of 21 to 35 accounts for 75.1% of the total. Of course, this is not absolute, and some people over the age of 40 are interested in LeTV. There is a special spot, accounting for as much as 93.9%. At present, LeTV has been found on the big screen shopping platform, and the actual data is completely different from the industry. At 8 am to 8 pm, LeTV’s large-screen shopping purchases by phone and scan code were 74.9% and 25.1%, respectively, indicating that the major purchasers were older during this period, which was basically consistent with the industry data. However, during the period from 18 o'clock to 8 o'clock, the percentages paid by telephone or scan code were 30.4% and 69.6%, which were far behind the industry data. This indicates that the main group of people buying this time was young people. In fact, it was also young. There is a certain relationship between people's daily schedules. After all, young people's free time is basically at night, while middle-aged people are in the daytime. From this we can also see that there is a clear demand for large-screen shopping in the youth market, but these needs have not been taken seriously by TV manufacturers, so consumers do not enjoy a better experience when shopping on large-screen TVs.


Of course, there is also an important reason that the traditional TV shopping does not match the trajectory of young people, the shopping guide is outdated, and the foreign machine shopping industry has a poor impression, resulting in irregularities. Although there are e-commerce APP implants, it is only as a simple channel to export, lack of in-depth display of a single form of operation, resulting in young people do not want, do not like or even do not want to use, so that they can not develop the habit of using TV shopping habits . To address these issues, LeTV launched a distinctive large-screen eco-shopping platform as the world's first family-view, large-screen eco-shopping platform that will make video shopping, scenes, ecology, and platformization for large-screen shopping. Diversification brings better shopping experience for users.

The uniqueness of LeTV's big screen purchase is that it is built on the EUI operating system's shopping platform. It provides users with intelligent analysis capabilities and creates a large-screen shopping scene with different user segments for different family members. Seeing and buying smart match content scenes is like searching for a product or something. When watching, LeTV will recommend similar products for you to let you make better choices, such as animated cartoons, games, movies, and sports. , music, etc., for different user groups, will be different music as the push, music as the big screen shopping design is still very user-friendly, giving users a better experience in TV shopping, which will Leveraging on the enthusiasm of users, now LeTV is constantly increasing, and Big Screen Shopping of Imagine will become a trend for future shopping.

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MAIN DIMENSIONS AND STANDARD PARTICULARS
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