From January 17 to January 21, the third quarter of TCL's "Wei 5" brand day campaign faced a major challenge. Over five consecutive days, TCL delivered a series of attractive promotions, once again proving its leadership in non-profit marketing within the industry. The campaign not only focused on service upgrades but also showcased the craftsmanship and high-quality standards of a national brand.
TCL has leveraged its decades of accumulated service experience, combined with its confidence in product quality as a "great country brand." As part of the "Wei 5" promotional event in the third quarter, TCL launched a nationwide free installation service for 43-inch and larger TV mounts. This includes first-time seat installation, internet debugging, and color TV function setup—all offered at no cost. The promotion runs from January 15 to February 15.
In terms of product quality, TCL remains committed to user-centric innovation. During this "Wei 5" campaign, the brand introduced three flagship models: the X6 XESS Private Cinema, C5 Urban Blues TV, and P6 Ultra-Thin TV. These products incorporate cutting-edge technologies such as Quantum Dots, HDR, and AI, catering to the growing demand for premium and high-quality home entertainment solutions.
The X6 XESS Private Cinema sets a new standard in audio-visual performance, featuring Quantum Dot technology, Dolby Vision HDR, and Q Quality Engine technology for stunning picture quality. Its sound system uses Dolby Atmos® and DTS:X, paired with Harman Kardon 7.1.4 audio, making it the world’s first 12-channel TV for an immersive cinematic experience.
The C5 Urban Blues TV blends elegance and modern design with a blue and light color scheme, CNC diamond-cut edges, and a sleek Star Blue speaker network. Its seamless, screw-free back panel breaks traditional visual norms, appealing to urban professionals seeking style and sophistication.
The P6 Ultra-Thin TV targets young, trend-conscious consumers with its meteorite black finish, 4.8mm narrow frame, and 7.9mm ultra-thin body. It features an "intelligent eyes" design that adds a touch of futuristic charm to any living room. With rich content resources and an advanced AI system, it offers a lifestyle upgrade for Gen 80s and 90s consumers.
Additionally, as the first major campaign of the year, TCL celebrated its success at CES. During the five-day event, TCL partnered with singer Ma Tianyu to offer five special gifts. Here are the highlights:
1. **Big Giveaway**: Purchase a selected TCL TV model and receive a surprise gift—such as a robot vacuum, handheld cleaner, or washing machine.
2. **Half-Price Deal**: Use a special coupon to get a 50% discount on the X2 Quantum Dot TV or C5 Urban Blues series, including the AI Magician Yuanchang Audio Camera.
3. **Refund Offer**: Buy the C2 Theatre TV or P6 Ultra-Thin series and get a 100-yuan refund for every 1,000-yuan spent, with no cap.
4. **Flash Sale**: Enjoy limited-time deals on large TVs, such as a 65-inch 30-core Ultra HDTV for 4,999 yuan and a 55-inch 4K TV for 2,999 yuan.
5. **New Year Gift**: Pre-pay 100 yuan to get a "Wei 5" voucher, which grants access to three exclusive privileges and a 158-yuan New Year gift package.
This comprehensive campaign showcases TCL’s strength as a leading national brand. From January 17 to 21, enjoy five days of incredible offers. Don’t miss your chance to shop smart and save big!
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