Virtual Reality (VR) is now hot, but it is still waiting for a breakthrough. This is a big challenge for developers working in this industry.
At the GamesBeat 2016 in Perosford Ranch, California, James Iliff of surviving virtual reality startup Survios, Tom Sanocki of Limitless, and Adam of Three One Zero - Adam Orth said they want to make sure that VR will not become the next generation of 3D TVs. VR needs to identify itself as an orthodox medium rather than a momentary trend.
Analysts predict that by 2020 VR will generate $40 billion in revenue. However, it now appears that those VR companies still have a long way to go.
Three VR devices will begin to compete for the market: Oculus Rift, HTC Vive and PlayStation VR. The Oculus Rift and HTC Vive are now available, but the PlayStation VR will not be available until Oct. 13 this year.
Oth believes that PlayStation VR may have great advantages in terms of games. However, he also stated that it is not just games that VR is excited about.
"I think Oculus may be getting farther and farther away from the game because there aren't any killer AR/VR games yet," O'Say said. "Oculus may appear on photo-sharing apps Instagram or similar social networks." Since Oculus belongs to the social network Facebook, its advantages may be reflected in social applications.
"What exactly is entertainment?" asked Oth. He pointed out that something like Instagram is entertainment because it is social and artistic. He said that an experience like this can attract everyone. VR is still waiting for the first breakthrough hot application to wait for something that it can instantly accept for the majority of users.
VR needs a revolutionary moment. It needs certain experiences or products that can arouse the interest of mainstream users and capture the eyes of people all over the world, just like the popular popular game Pokémon Go.
"We need to master this magical magic," said Sanottsky. He described the first time he got an iPhone. For him, it was a revolutionary experience. VR needs to bring the same experience to users.
Yi Lifu said, "VR is very magical. It frees people's natural desires and allows players to play games in a new way that traditional games cannot."
VR is a new beginning, not a new stage in the game industry.
"For the first time in history, we can use a variety of media to capture inspiration." Sanotsky said. VR as a medium does not require interaction, so it can borrow ideas from movies, games or concerts. The challenge now is to find out which kind of experience can resonate with the audience.
"VR is still not profitable," Oth said. He also pointed out that this does not matter because his company believes in the development prospects of VR. Maybe one day, VR can only make profits by pursuing original ideas. But now, many people still need to wait for the rest of the world to be as excited about this platform as developers.
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