Mercedes-Benz and BMW are the most popular brands. In the traditional Chinese concept, Mercedes-Benz BMW is a symbol of high-performance luxury car brand and a pursuit of high-quality living standards. With the economic development, Mercedes-Benz BMW has entered a normal life, but the topic of who is better than the two cars has never stopped. From the user's word of mouth, Mercedes-Benz's car generally pays attention to the interior luxury, Mercedes-Benz's luxury interior has been ridiculed to buy the interior to deliver the car; and BMW's car is a driving experience, more emphasis on the engine and Chassis performance.
Nowadays, with the development of new energy vehicles, the traditional fuel vehicles are gradually eclipsed. People's understanding of luxury cars is no longer the traditional Mercedes-Benz and BMW models, but more intelligent network-friendly and environmentally-friendly electric vehicles. Model. Under the trend of developing new energy sources, traditional fuel vehicle companies have to make changes and begin to transform into new energy vehicles. What they have to face, in addition to a batch of springing up, more familiar with the current trend of new car-building forces, but also face the old competitors in the same industry.
Then, who is the competitive strength of Mercedes-Benz and BMW?
At present, in the domestic luxury car market, Volvo and BMW Brilliance are in the domestic camp, and Mercedes-Benz, which is self-proclaimed as a car inventor, has almost no new cars in the field of domestic new energy vehicles.
According to the latest plan released by Mercedes-Benz recently, in 2018, Mercedes-Benz will release more than 12 new and modified models in the global market, but among the 12 models, the number of new energy vehicle models is not known. By 2020, Mercedes-Benz plans to launch more than 50 new energy vehicles, of which about 10 will be pure electric models, most of which are plug-in hybrids and other models equipped with 48-volt smart motors. Compared with other similar models such as BMW and Audi, which have already entered the product year, Mercedes-Benz does not have an advantage in the number of new cars.
In January 2018, the plan for electric vehicles will be fully realized in India in 2030. Several automobile companies including Mercedes-Benz have strongly opposed it, saying that governments should not fully develop electric vehicles. By 2040, the global road surface will be 2040. The first to run will be hydrogen energy vehicles, Mercedes-Benz said that the full encouragement of the development of electric vehicles will hinder the research process of other energy sources, thus missing a better technical options.
Indeed, the form of new energy can be varied, not necessarily pure electric! According to the needs of sustainable economic and social development, people are urgently calling for the establishment of energy structures based on clean and renewable energy, which will gradually replace the energy structure based on fossil energy with serious pollution and limited resources. At present, the main source of electricity in China is thermal power. The main raw coal of thermal power is limited. In addition to thermal power, solar photovoltaic power generation, solar thermal power generation, wind power generation, geothermal power generation, tidal power generation and fuel cell power generation are all important in the future. Energy supplement program.
In fact, it is not unreasonable to support the development of hydrogen energy vehicles. Mercedes-Benz's sniper is mainly from the following considerations: the first is the hydrogen energy on the earth, especially in the sea. If the technology is mature, the use of hydrogen energy is the most important choice for the cleanest and most environmentally friendly energy in the future; secondly, electric vehicles The development needs to invest a lot of money to build charging stations and related infrastructure; the most important thing is that the current power generation mode based on coal power generation, as the demand for electricity increases, burning more coal will only cause more Pollution. From this point of view, the fear of Mercedes-Benz actually has some truth. Then, if Mercedes-Benz puts more energy into the hydrogen energy vehicle and makes some breakthroughs in the current immature hydrogen energy vehicle market, the vision of commercializing hydrogen energy vehicles by 2040 is not impossible. Will greatly enhance the competitiveness and status of Mercedes-Benz in the new energy vehicle market.
At present, governments are supporting the development of new energy vehicles. Major auto companies have also responded to the government's call: GM plans to release 20 electric vehicles within five years. Ford plans to launch 15 electric vehicles in China by 2025, by 2020. It is expected that 103 electric models will be launched globally... Most of the global automakers have begun plans to fully transform electric vehicles. Judging from the words of Mercedes-Benz and the backward layout of new energy vehicles, Mercedes-Benz is not in favor of vigorously developing electric vehicles, but is more optimistic about the development of hydrogen energy vehicles. However, from the planning layout of 2018 and the next two years, Mercedes-Benz does not support the development of pure electric vehicles to support the development of plug-in hybrid vehicles, but its promising hydrogen energy models are not in the planning for the next two years. .
Compared with Mercedes-Benz, which has fewer new energy vehicles, BMW has an earlier layout in the new energy vehicle market and has more models. Also as a veteran car company, i3 is BMW's first mass-produced pure electric car, which was launched in 2014, but as early as 1972, this veteran car company gave birth to an electric concept car - 1602e. Over the past 40 years, BMW has developed a large number of concept cars and prototypes for testing and improving pure electric powertrain systems.
BMW plans to launch 16 new models in the Chinese market in 2018. Coupled with the new BMW 5 Series and the BMW 6 Series GT, which will be available in 2017, BMW's lineup in China will be completely new. Among them, the BMW X2 will land in China in the first half of the year, and the new BMW X3 will be made in China in the middle of the year. According to BMW's previously released strategy, by 2025, BMW's new energy models in the global market will be expanded to 25 models, including 12 pure electric models and 13 plug-in hybrid models. By then, BMW's new energy vehicle sales are expected to account for 15%-25% of its overall sales. With the introduction of the new BMW 5 Series plug-in hybrid in the first half of this year, BMW's new energy lineup in China will be expanded to six cars.
Today, BMW has become a strong player in the development of electric vehicles in the old car companies. As a pioneer in electric mobility, BMW began testing the MINI E electric model as early as 2008. BMW has incorporated this valuable experience into BMW's first purely electric production model, the "born electric" BMW i3. Since its launch in 2013, the BMW i3 has become the best-selling electric vehicle in the market segment. In 2017, BMW achieved more than 100,000 electric vehicle sales worldwide, with a growth rate of 65.6%. In 2018, BMW expects its electric vehicle sales to maintain double-digit growth. In 2015, BMW also began to deploy in China, and cooperated with auto parts giant Wanxiang Group to produce new energy luxury cars. In October 2017, BMW and Great Wall Motor announced that they would cooperate in the development of MINI brand electric vehicles. After discussion... At present, the BMW Group's factories are ready to prepare for electric travel.
As far as BMW's layout and status quo in the new energy field is concerned, it has a great advantage compared to other competitors at the same level. Although Mercedes-Benz's planning is earlier and more than BMW in terms of implementation time and number of products, Mercedes-Benz has no actual products and no good sales data on the models already on sale.
To say that in the future luxury car market, Mercedes-Benz and BMW are comparable, if you have to separate, in the editor's view, BMW is even better! First of all, whether it is the competition of luxury cars or civilian cars, the future must be the competition of the new energy car market. Who can plan more in the new energy vehicle market, who can win development! But the battle for the new energy vehicle market is not necessarily the competition for pure electric vehicles. The form of new energy can be diverse. It is a comprehensive competition of clean and environmental protection, intelligence, network, sharing and other aspects of comprehensive strength! Secondly, the hydrogen energy vehicle market is still not mature. The market mainstream in the next few years will still be electric vehicles. Although Mercedes-Benz is optimistic about the development of hydrogen energy vehicles, it seems that there are no heavy-duty models for new energy products, and no specific ones. Action.
Finally, whether it is Mercedes-Benz or BMW, in the future luxury car market, a new batch of luxury brands will emerge, and the newly emerging luxury cars will certainly exist in the form of new energy. The traditional fuel vehicles are no matter how brilliant they used to be. It will gradually withdraw from the stage of the times and be loaded into history! Traditional fuel vehicle companies will face elimination if they do not make strategic adjustments! As the saying goes, change is the unchanging rule of nature! Change the survival, the same will be eliminated!
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