On October 27th, Qiao Yueshan, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, told the media that China's intelligent hardware industry has already established a certain foundation. At present, the intelligent hardware industry has flourished, initially forming smart wearable, virtual reality and intelligence. Service robots, etc., in 2015, the global smart wearable shipments were 78.10 million units, and the virtual reality industry was about 1.54 billion US dollars. It is estimated that by 2018, the overall market size of China's intelligent hardware products can reach 500 billion yuan, and by 2020 it can reach the level of one trillion yuan.
He pointed out that intelligent hardware has become the main battlefield for promoting "Internet +" innovation and entrepreneurship. Intelligent hardware is the integrated application of information technology such as intelligent sensing, green computing, navigation and positioning, big data, etc. It is the mobile Internet, Internet of Things and social production and life. Deep integration.
How to start a business in the smart hardware market? How to cut into the market segment and gain a foothold? The three CEOs gave the answer.
Wang Wei, founder of Dajiang Technology, believes that the smart hardware market is promising, and Shenzhen has the best intelligent hardware entrepreneurial environment. In 2006, Wang Hao’s graduation design at the Hong Kong University of Science and Technology chose the flight control system for unmanned helicopters. He hoped to continue the project, so he registered the company in a private house in Shenzhen. In 2012, they launched the world's first integrated aerial drone. “In recent years, Dajiang has grown rapidly. The number of PCT patent applications ranks in the top ten in the country, and the global market share reaches 80%. This year, American Time Weekly selected 50 of the most influential technology products in history, Dajiang UAV It is the only Chinese product selected.
Wang Wei said that in the past ten years, Shenzhen has the world's best smart hardware entrepreneurial environment, which allows us to catch up with the West. In the process of the growth of Dajiang, as long as the company is committed to making excellent products, the government's help in entrepreneurship, patent protection and talent policy is really helpful. This is the portrayal of the entrepreneurial environment in Shenzhen.
On October 10, 2016, Netease chose to enter the field of intelligent hardware, and the products that cut into this field are the intelligent plug-in board and fast charging data line with high user acceptance. On October 10th, the first batch of products were pre-sold on the official website of Netease. On the first day of the launch, they were madly rushed to out of stock. Although smart hardware has been booming in 2014, two years later, Netease chose to enter this field, which is well prepared.
The person in charge of NetEase's products said that they did not care who entered the market first. "We always think that China's market is very broad. Every product that can change human living habits or improve human work efficiency has a lot of space. Netease I have been fully prepared and have been looking for such an opportunity. I am only looking for it, and I will not hesitate to cut it in.
360 founder Zhou Hongwei told the media: 1, smart hardware must provide users with valuable services, customers are willing to pay for the value. The failure of many intelligent hardware, including our own products that have failed a lot, one of the most important reasons is that there is no demand at all. 2. Intelligent hardware emphasizes the user experience and requires offline channels. In the future, many smart hardware products are not simply sold on the Internet at low prices, and require users to experience and require users to judge. At this time, you may find that relying on e-commerce is not enough, and you may still need offline sales.
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