3D TV is dead, how long can a fake 3D movie theater fire?

[PConline Talk] was once considered the 3D function of mid-range and high-end TV in 2010, but now it is faced with the "snow hiding." After 13 years of VIZIO's abandonment of 3D TVs, and 16 years of Samsung's suspension of 3D TVs, CES 2017's LG, Sony, Sharp, and even all domestic TV makers have banned 3D capabilities and defaulted to the demise of 3D TVs.

I thought that the 3D function would slowly become a subsidiary value of high-end television. I didn't expect it to be so decisive. The 3D movie is another scene, and even dramas such as "Decisive Battle Eater" and "Bear Infestation" are made in 3D. Obviously why is 3D so different?

Content costs determine the survival of 3D TVs

The first commercial operation of the 3D movie was a 3D black-and-white film "The Power of Love" which was released on September 27, 1922 at the Los Angeles Ambassador Hotel. But what made 3D movies known is the "Avatar" directed by Cameron in 2009. Followed by television manufacturers to seize the new selling point, 3D TV ushered in a blowout.

2011's naked eye 3D technology has brought 3D TVs to a climax. A large number of manufacturers have launched Full HD 3D concepts at CES. Samsung's 80% of LCD TVs have 3D capabilities. Sony, Panasonic, and Sharp will release multiple series. 3D TV. Over time, only 3% of the 3D TV industry's sales last year accounted for 8%, and even 3D Blu-ray players have fallen to 11%.

Why is the 3D TV declining? To sum up, there are two main aspects. One is that the technology is stalled, and the other is that the content is extremely scarce.

Although 3D TVs have emerged since 2010, the real progress in the development of TV over the past 6 years has been resolution, color and other elements related to image quality. Whether active shutter 3D, polarized 3D or naked eye 3D, is limited The cost has not brought about revolutionary innovation in the user experience. The purpose of continuous speculation of 3D TVs by manufacturers is also very clear: The TV market with fierce competition and low profit margins needs to continuously introduce new concepts and technologies in order to continue to attract attention and maintain its survival. Just like the current VR, AR, split, fit, artificial intelligence TV.

Compared with the technical stoppage caused by the limited cost of 3D TV, the lack of content is the culprit in its demise. 3D TV was very eye-catching at first, because the demonstrations in the store created an immersive experience for you, but when you bought it home, you discovered that the source of 3D films was very poor and you could find some stereotyped films. , cartoons and limited 3D movies, not to mention 3D TV broadcasts.

Moreover, there have been no particularly good solutions for large-scale events such as the 3D rebroadcast of sports events, the Olympic Games and the World Cup. Nowadays, the focus has been changed to 4K, 8K broadcast, and VR broadcast.

The lack of content is a very important reason is that the manufacturing cost of 3D content is quite high, operators can not find a good industrial model, the high cost can not find the bearer. Therefore, content providers try their best to use opportunistic methods and use low-cost pure 2D to 3D computers. In turn, this opportunistic approach further destroys the consumer experience and causes consumers to be more reluctant to use 3D functions.

Some people may ask, why not copy 3D movies to 3D TVs? The box office can be liquidated at most one month, and the income on TV cannot be the same.

VR games and video encounter the same difficulties in production and playback. The concept is cutting edge and there are excellent equipment such as Oculus Rift and HTC Vive, but the overall hardware cost is too high and the content production cost is higher. Manufacturers and content operators are bound to compromise on their effectiveness, but how long can consumers love such "false" VR?

There are also other "market factors" such as "expensive than ordinary TV", "uncomfortable wearing 3D glasses" and other factors that have dragged the 3D TV.

The rise and fall of 3D TVs confirms the strength of all black technology in the early stages, the cost predicament encountered in the mid-development period, and the outcome that has been replaced by products with less effective but lower cost products. Examples of such light in the display area are numerous: plasma is replaced by liquid crystal, RGB OLED is seized the opportunity by White OLED. Technology alone cannot win the market. The cost advantage under market economy often influences the survival of products.

What you see in a movie theater may be fake 3D

In the film industry, in the past, only sci-fi movies were allowed to be accompanied by 3D, and now even cartoons must be made 3D. The recently released movies, "Westward Volt", "Kung Fu Yoga", "Happy Voice", "Decisive Battle Eater", "Limited Agent" are all feature films, action films, science fiction films, and cartoons. show.

Why are cymbals on 3D? In addition to "circulation money" but also what?

Do you still remember the "China Special Edition" 3D "Spiriage 5" that struck the city last year? The movie-watching experience like that is almost to spit out people, especially in the last section of the chase scene, the picture shakes to be Pangu again. This should belong to the dripping style of 2D movies, becoming a dim and shaking.

The 2D version released all over the world can be exclusively transformed into a 3D version in the Chinese market. How does Universal Pictures love Chinese audiences? In the same 3D movie special for China, there are “Iron Man 3,” “Circular Herald,” and “Transcendental Hacker....” Earlier, he was still conscience. Later 2D 3D conversion became more sloppy. "Spiritics 5" may be the most "blink" fake 3D climax. Not to mention the domestic forcible films, no names are given here.

Why are so many 2D to 3D movies? There are three main reasons. First, the government subsidizes domestic 3D movies, awards more than 500 million at the box office, and awards 10 million. Second, the 3D version can receive about 30% more box office than the 2D version. Third, the cost of native 3D shooting is too expensive. Of course, there are other "official" reasons such as: import video does not send 2D key, can only play 3D version, 3D playback can be anti-piracy and so on. The movie theaters are worth mentioning. In the final analysis, they all want to get a few more money.

The vast majority of movies are not suitable for making 3D. Some blunt transformations have caused the movie to lose its original feeling. In particular, the low-cost transformation has completely made the viewing "uncomfortable." Even Cameron also said that the transformed "Titanic" was only 2.8D. It must be known that this was a masterpiece that was completed by 300 computer artists who spent 750,000 hours processing 29.5 million frames. How can those 3D conversions that are casually "deaf" not fake 3D?

Everyone should be curious about how 2D movies are transformed into 3D. Why do people see three-dimensional images? Because people have two eyes, and each eye sees different perspectives of the screen. You don’t believe that you put your finger in front of the screen of your mobile phone, and you use the left and right eyes to see the screen blocked by your fingers. The content is not exactly the same. Taking a true 3D movie is actually using a dual-camera analog to capture the picture seen by one's eyes, but the process is much more complicated. It requires a double camera, focusing system, and double data processing. Before each shot All need to be debugged. Therefore, the cost and difficulty of 3D movie shooting are much higher.


For 2D conversion to 3D, popularly speaking, it is to manually cut down the foreground, middle scene, and background of each frame of a 2D movie, and then recompose the layer from which it emerges into two different perspectives. Finally, the two pictures are shifted by simulating the focus of the human eye. If you do well, the entire conversion process is also very time-consuming. Each object in each frame must be manually picked up and repaired. Therefore, the conversion of the 3D version of "Titanic" took a total of 18 million US dollars.

However, how does fake 3D, which was converted to RMB 5 million, be made? The main area of ​​saving is in this part of the map. You can use all manual maps, or you can use computer programs to map. The most pitiful method is to use a map without copying. Copy two copies of a frame directly and stagger it. You can also see the effect of 3D. This is the legendary “subtitle 3D special effects”.

How to distinguish true and false 3D movies in a movie theater is actually very simple. If the background that is hidden by the foreground in the left-eye picture can be seen in the right eye, it means that this is true 3D; if you do not see it, but there is a difference in position, it means that the figure is 2D 3D converted from the figure; if The two eyes see the same picture, and that is the "subtitle 3D special effects". The 2D conversion 3D that passes through the map generally has some awkwardness when it comes to expressing the edges of hair and transparent objects, and the careful audience should be able to detect it.


Chaplin black and white silent film "Modern Times"

Each film technology has its own artistic expression. Film and painting are also aesthetics, whether it is sketch/black-and-white movies, watercolor/2D movies, oil painting/3D movies, and it is only a tool for creation. In order to create classic works, creators need to have a deep understanding of these tools and then determine what kind of tools they want to express. Does making "Modern Times" have a classic taste by making it colorful and accompanied by lines? However, more creators and movie companies have made the market effect brought by 3D movies more important and have not devoted themselves to the real effects and content of 3D movies. 3D is a good thing, but it is quickly becoming infamous for its quick success.

Rotten film in power, bad money really drive out good money?

According to a recent film industry report, the average attendance rate of films in 2016 was only 14%, the lowest in the past five years. The report sums up two reasons. The first people's psychological expectations for movie quality have decreased, and the movie quality in the second key period is declining.

The amount of time spent watching movies today is already very high. We can count one hour to the cinema and one hour for a movie. A movie plays + waits for 3 hours. The cost of watching a movie is four hours less. Consumers are making it more difficult to make decisions, and the time risks are getting higher and higher. So many people's thoughts are: I don't want to go if I don't think I have a good movie.


Top Ten Domestic IP in 2016

The drop in the quality of the movie is also obvious to all. 2016 was a year of IP flooding. Nearly 100 IP movies were released in the year, but the box office was only more than 8 billion. Compared with 15 years of IP movies, it was only 1/3 of 16 years, but it has created nearly 10 billion IP movies. box office. The entertainment market has grown explosively. The result is not a flourishing market. More investors are lacking in experience, lack of knowledge of content production, blind pursuit of celebrity effects and IP effects, and want to make quick money, but the investment is stretched.


Marvel and DC Superheroes

Compared to the blind development of new IP in Chinese films, Hollywood movies are repeated hype over old IP. Hollywood movies have been infected with a "sequel disease". In 2016, there were a total of 36 blockbuster sequels, with an average of 10 days. The soon-to-be released "Resident Evil: Final Chapter" and "Wolverine 3" will open a new chapter in the 2017 sequel. Will the original content of Hollywood movies increase in the next few years? It's a pity to tell you that it won't, even if it's hard to make a sequel, it will be much more profitable than developing a big original movie. Marvel and DC's so many super IPs are still far from being squeezed, who would be anxious about what originality. "Transformers 5" again bad, will not earn enough pours ah?

Summary: From the 3D TV content to the 3D movie and box office market, it is mostly based on criticism. It does not mean that content innovation brought about by 3D technology is useless. It is only in the early stage of marketization that chaotic profits are not allowed. Avoided. After many washings in the market, bad things will eventually be abandoned. Although we are so easily cheated and shaken, our pursuit of good will always be full and warm.

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