Air conditioning or price increase next year

Thanks to factors such as the tail-end of energy-saving subsidies, the cold weather in 2013 (a claim in the air-conditioning industry, from September of the previous year to August of the same year, is called a frozen year, hereinafter referred to as “cold year.”) The air-conditioning industry has come out. After the first suppression of the market. In 2013, the cold air-conditioning year just ended, and various manufacturers are already eager to come out and sip "new products." An interview with the reporter found that this year's new products in addition to the combination of energy saving and comfort, but also more emphasis on intelligence. As companies gradually complete the strategic layout of the new year, the new round of market slaughter in the cold season in 2014 has already begun to gain momentum. Can the 2014 cold year continue with the growth of the cold year in 2013? The energy efficiency standard that is called “the strictest in history” will be implemented in October. When will the air-conditioning market go?

In 2013, the sales of air conditioners increased significantly in the cold year

After experiencing the negative growth of the industry in the cold year of 2012, the air-conditioning industry in the cold year of 2013 finally became elated.

“Compared with the cold year of 2012, the weather in the cold year of 2013 was much better.” Yang Dan, market manager of Fuzhou Suning, said that the continuous hot weather in June and July caused an explosive growth in sales of air conditioners. There was a 48% increase from the same period last year. In addition, the tail-warping effect of the subsidy policy for energy-saving benefits is obvious. According to the sales statistics of Fuzhou Suning, only the May 30th “3C Supermarket Weekly” held “The Million People Alley” to sell nearly 15,000 units in three days, which is nearly 20 times the sales volume at ordinary times.

According to China Yikang's retail monitoring data, from January to June 2013, in the energy-efficient (first and second-class) inverter air-conditioner market, Midea Air-Condition ranked first in terms of sales volume of 27.7%. At the same time, in the June-June 2013 sales of energy-efficient inverter air conditioners, the Shang-Arc (35KB) and Yue-Arc (35LB) of the US ECO energy-saving series accounted for 14.44% and 4.19% of the sales volume respectively. The best-selling air-conditioning model tops the list.

The reporter learned from Galanz that in the 6 months of the 18th year of Tmall, this day, Galanz's volume of 1.5 dream static air inverter air conditioners was nearly 3,000 units.

Forecasting that the growth rate of air-conditioning purchases in the colder years may slow down

Then, can the cold weather continue its recovery in 2014? Under the circumstances of the implementation of the new energy efficiency standards, how will the industry competition pattern change? “The previous energy-saving benefits subsidy policy overdrawn the market in advance and was affected by the macro environment and real estate policies. The impact of the cold air-conditioning purchase in 2014 will slow down.” Analysis of the industry.

The energy efficiency standard known as "the strictest in history" will be implemented in October, which also adds uncertainty to the market. According to the new national standard, the current level 1 and 2 inverter air conditioners will be automatically downgraded by one level, and they will be changed to level 2 and level 3 respectively, and then the new level 1 energy efficiency level will be added. The current 3, 4 and 5 inverter air conditioners will be eliminated. Out. At the same time, the new national standard also introduced the APF evaluation index, taking into account not only the cooling capacity of air-conditioning but also the heating factor.

"The new national standard has greatly increased the demand for home appliances energy-saving, so companies will inevitably reduce the production capacity of the original production line, and the new production line can not be established in a short time, so the shortage of production capacity will cause the price to increase, thus suppressing consumers. The consumer enthusiasm." There are business analysts.

"According to the laws of the market, sales of air-conditioner's middle and low-end machines depend on the weather, and sales of high-end machines depend on decoration." Most of the businesses interviewed believe that air-conditioners in the new cold year are difficult to sell, and the decisive factor is the weather.

Prices will increase but not much

For consumers, the most concerned price is always price. Then, in the cold year of 2014, what is the trend of air-conditioning prices? "The price increase is positive, but the rate will not be too great." This has become a consensus in the industry.

“As the raw material, R&D costs, marketing costs, and labor costs increase year by year, the air-conditioning industry is no longer able to fight price wars. Therefore, air-conditioning manufacturers such as Gree, Midea, Haier, Kelon, Oaks, etc. will all focus on competition. "Additional design," "technology content," and other areas with high added value." Mr. Wu, who is engaged in the sale of agent air conditioners in Fuzhou, believes that unless the country has introduced a new subsidy policy, the price of air conditioners will only go up.

“Although the new national standard will be implemented in October, the competent authorities still have no clear implementation details and timetable. According to common practice, for the circulation market, the state tends to give a longer time to digest, so as long as the merchants have in hand Before the stocks were digested, the price of air conditioners would not increase too much.” Lin Huihai of the Suning Air Conditioning Division of Fuzhou believes that subsidies are now gone. Consumers have awareness of energy conservation, but prices are still a very important factor.