Analysis of the current situation and bottleneck of LED intelligent lighting market

Current development status of LED intelligent lighting market (1)

For intelligent lighting, perhaps some people are relatively new to it. Intelligent lighting refers to the use of computer, wireless communication data transmission, spread spectrum power carrier communication technology, computer intelligent information processing and energy-saving electrical control technology to form a distributed wireless telemetry, remote control, remote control system to achieve lighting equipment Intelligent control. It has the functions of intensity adjustment, light soft start, timing control, scene setting, etc., and achieves safety, energy saving, comfort and high efficiency.

Moreover, the domestic manufacturers engaged in the smart home industry are mixed, the quality of the products is uneven, and the quality of the products is uneven, which affects the trust of consumers in smart home products. The reason for the uneven lighting products is that the industry has no standards, and the country has not issued standards. The market is very confusing because consumers are unable to refer to it. In addition, the level of after-sales service in the intelligent lighting industry is relatively low, the intelligent lighting system is relatively complicated, the correlation between the systems is relatively large, and the probability of problems is relatively high. At this time, if the after-sales service cannot be in place, the customer will be seriously affected. Satisfaction with smart lighting products.

Smart city

In the 1990s, the United States took the lead in proposing a "green lighting plan." Since then, countries have begun to promote it at different levels, and intelligence has become the first choice for green lighting. In addition, in the “Twelfth Five-Year Plan” issued by China, green development has been mentioned at an unprecedented height. “Green low carbon, energy saving and environmental protection, sustainable development” is the core word for future urban development. Zhang Donghai, general manager of Kaifuqi Lighting, which is dedicated to LED smart home lighting, said that all over the world is pushing the construction of “smart city”, and the intelligent lighting system is an indispensable part of building a smart city. Nowadays, with the concept of low-carbon, energy-saving and environmental protection becoming more and more popular, green lighting has become the demand of the market, and the intelligent, energy-saving and environmental protection of intelligent lighting just meets the needs of the market.

Furthermore, with the development of science and technology and the improvement of people's living standards, people are constantly placing higher demands on the living environment and paying more and more attention to the comfort, safety and convenience of family life.

An industry insider said that consumers in some big cities have higher requirements for their lives, and they have also put forward new requirements for the lighting system of the home environment. They hope that the lighting system can easily realize the functions of time switch and free adjustment of light and darkness. Accurately set and manage the illuminance of different environments at different times to achieve energy saving, thereby improving the quality of the environment and ensuring the comfort and health of life. At this time, intelligent lighting came into being.

The first appearance has just stepped into the stage of life.

Many times we will see this picture on TV: When the protagonist finishes his day's work, he is about to get up and go home. With just a phone call or an online operation command, the intelligent system can complete cleaning, cooking, etc. for him. Even when he walked within 100 meters of the home, the intelligent system automatically turned on the lights, TV, water heater and all the living facilities that needed immediate application... I believe these pictures must have brought us a lot of shock and embarrassment.

In fact, these are no longer things on the picture and on the screen, it has entered our lives. Zhang Donghai said that at many lighting products exhibitions, many companies have introduced new intelligent lighting products. The frequency of debut of smart lamps has been greatly improved compared with previous years, and the technological content is also getting higher and higher. Compared with traditional lighting, intelligent lighting has more functions. The lighting design of intelligent lighting system can be linked with other smart home systems to bring more humanized functions to you.

Indeed, smart lighting and smart homes paint a bright layer of modern life. When you dance at home, as long as you press the button of the prom mode, your sound will turn on and play your favorite songs. The light will dim and flicker, and the air conditioner will automatically set to a suitable temperature to create a warm and comfortable entertainment environment.

New and not prosperous

Intelligent lighting has been in development for more than 10 years since it entered China, but it has not been applied on a large scale. People like to use "not warm" to describe the current situation of smart lighting in China. In the concept of many people, the term intelligent lighting is far from our life. It is just a performance in high-tech exhibitions, or a home decoration that the rich have shown off to show off wealth.

At present, China's smart lighting market is not mature. The application fields of intelligent lighting are mainly concentrated in some high-end business fields and public facilities, such as hotels, exhibition venues, municipal projects.

And smart lighting is still relatively rare in the home. Recently, the reporter visited the major lighting cities in the ancient town. When asked about the smart lights, a salesperson in a city said: "I don't know what kind of smart lighting products you are talking about. Isn't it a smart light that can be controlled by remote control? "The latest salespersons who are in contact with consumers don't know what a smart light is. It shows how closed the market for smart lighting is. Throughout the lighting industry, smart lighting has not fully entered the market, and smart lighting has remained in some big cities, mainly Accepting the crowd is still a part of the high-end crowd, intelligent lighting is high-end consumption, a system can cost thousands to tens of thousands.

Although the degree of acceptance and recognition has been greatly improved compared with the past, it is still mainly limited to the high-end people who buy villas and the young white-collar workers who enjoy life. For some consumers in small and medium-sized cities, this group is pursuing intelligent lighting. Very few.

Lin Jianzhen, the investment manager of Wangren Lighting City, said that among the companies that have settled in our lighting city, few smart products are used, mainly because the market does not need it. Many consumers don’t know enough about smart products, and they don’t know its operating system. Smart lighting is not a necessity like these general lighting, and smart lighting is dispensable for consumers.

There are obstacles in the road.

Although the domestic smart home industry has experienced nearly ten years of development, it still has not achieved sufficient development and is still in the initial stage of development. The concept of consumption, the lack of quality of products, the absence of standards and their production technology have become a stumbling block to the prevention of intelligent lighting.

The concept of consumers affects the development of intelligent lighting. He Yiling, deputy general manager of Zhongshan Shishifu International Co., Ltd., said that the consumption views of mainlanders are too traditional. They have low requirements on consumption levels and are not aware of the overall design of homes. I would rather spend a lot of money on stocks and real estate speculation, and I don't want to spend a little more money to improve my quality of life, because compared with the necessities of life, smart lighting seems a bit "dispensable", just need is not strong enough. Moreover, intelligent lighting has always been labeled by consumers as “high price” and “luxury goods”, and consumers naturally form a wrong consumption concept. Therefore, no matter how the company promotes intelligent lighting, consumers respond with a cold response.