According to Liza Cosmas Hanson, general manager of Niko Partners, a player behavior tracking and analysis service company in South East Asia for player behavior tracking analysis service company in Southeast Asia, Alibaba will launch a game console as early as 2015. At the same time, she also said that Alibaba is now very likely to have completed the research and development of the game console. However, Alibaba did not make any response.
From Alibaba's investment in the establishment of the mobile game platform KTPlay and the recent US$120 million (US$735 million) investment in U.S. game company Kabam, Alibaba is indeed interested in expanding the Chinese game market.
Although China’s game industry has been completely controlled by Tencent Holdings in terms of personal computers and smart phones, this market structure may change due to the consoles launched by Alibaba. Alibaba does have the strength to develop a new generation of game consoles and compete with Tencent and other Western game makers.
However, developing a game console is an extremely difficult road. To succeed, you must communicate with multiple partners, developers, and publishers. However, according to Liza Cosmas Hanson, Alibaba is now in active negotiations.
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