The Internet is disappearing as an industry

The three giants of Chinese Internet companies BAT (Baidu, Alibaba, Tencent) are Internet companies that started with search, e-commerce, and instant messaging. Because of the cross-border and integration of business areas and service areas, it is difficult for us to define what they belong to today. Which industry.

Yue Bao is an online financial management service launched by Alibaba. Users can directly purchase funds and other wealth management products from the Alipay website. At the same time, balance funds within the company can also be used for payment functions such as online shopping and Alipay transfer. After Yu Qianbao's introduction, it caused a lot of turmoil in the industry because he grabbed the jobs of traditional banks. It has a higher interest rate than bank deposits, and it is more convenient to transfer in and out, and there is no fee, and you can shop online at any time. So once it was launched, it was favored by the majority of Internet users.

When we talked about Baidu 10 years ago, we talked about its search, and if you mention Baidu today, if your thinking can only stay at the search level, you don't know enough about Baidu. Today Baidu has already developed into an integrated ecological internet platform integrating search, promotion, navigation, community, gaming, entertainment, advertising, and cloud computing business models. In 2013, the operating revenue of RMB 31.944 billion exceeded CCTV's total revenue. With 4 billion yuan, it has become China's largest media.

Today, China Mobile understands that its competitors are not China Unicom (5.38, 0.43, 8.69%), but Tencent. All this is due to the emergence and cross-border of WeChat. The appearance of WeChat has changed the Chinese people’s past habits of life, broke the communication methods in the traditional era, balanced the asymmetry of information, and strengthened the relationship between people, thus subverting the previous business operation model to a greater extent. And management methods.

Cross-border, subversive in our lives everywhere, may be just a humble innovation, may only be a minor change, you can change the pattern of an industry.

“Going to vacation in Hawaii, the local hotel’s western food is not used to it, and washing a shirt there is equivalent to the price of buying a shirt. The American friends who are traveling with us choose to live in the local apartment, and their average room rate is only one day. $10.” This is a real experience for a Chinese tourist when he is on vacation in Hawaii.

Traveling in other people’s homes may sound a bit bizarre, but this short-term holiday rental model has been in foreign countries more than a decade ago. The best-known practitioners of this type of business model are the American online short-term websites HomeAway and Airbnb. They put the house on the Internet, interact with users to generate transactions, and earn money through advertising fees or commissions.

HomeAway charges the landlord or real estate manager who provided the listing with a certain fee. Airbnb charges the landlord and the tenant a different percentage of the commission. Regardless of the model, HomeAway and Airbnb just build an online information publishing and trading platform, just like the domestic Taobao only provide a platform. Simply put, HomeAway and Airbnb use the Internet tool to put information on the homeowners' vacation homes online so that people who need to travel can choose accommodation and play an intermediary role in the integration of similar resources.

While AOL's short-term rental HomeAway and Airbnb broke out, domestic entrepreneurs rapidly copied it in the Chinese market: Love Day Rental, Ant Short Rent, Tujia Net, Piggy Short Rent, Love Tenant and many more. Among them, Tujia.com is most optimistic about the capital and industry. It can be called the homepage of HomeAway and Airbnb.

Tujia puts offline all accommodations except traditional hotels, such as inns, apartments, resorts, hotels, and villas, on the Internet, to provide customers with short-term rental services, and some real estate property butler services and custody. Compared with peers HomeAway and Airbnb, because of the immaturity of the domestic "trust system," Tujia's business model has added many Chinese characteristics. On the one hand, it promised the owners to take good care of the house and help them take care of the income; On the other hand, it acts as a housing provider and deals directly with the renter.

The biggest problem of the hotel is the availability of houses, which need to be contracted down and then operated. The contractor is in need of cost, and there are maintenance and maintenance expenditures for several years. Once the number of people living there is small, the family will lose money. Tujia subverts this tradition. The mode of operation, which is different from the mode of operation and logic of a traditional hotel, has changed the mode of taking the house, and it is divided into modes. When someone lives, they are divided with the landlord. If they do not live, they do not have to pay the landlord.

In this mode of subverting the acquisition and use of housing in the previous accommodation industry, many homeowners, especially vacant tourist real estate project owners, are willing to hand over the house to Tujia. At present, about 37% of people in the United States and Europe travel to vacation rental housing instead of hotels. However, 10% of them are not available in China. In addition, the current Chinese tourism market is experiencing explosive growth. The scale of tourism consumption is large, and a large number of travelers need resort hotels. , so the mode of the Tujia.com "money scene" is considerable.

If you are still standing by the road and beckoning a taxi, it's not an out-of-out problem, but you can't hit the car at all because of the "dashing" and "quick taxi".

Since taxi drivers and “quick taxis” have been used, taxi drivers are busy with orders, so you can see that in a busy road, taxis that have been galloping are already scheduled to be busy. Going to soliciting, so if you still can't use taxi software it's hard to get into the car.

The emergence of taxi software also led to a sharp decrease in the listening rate of radio broadcasts, as the driver’s master who is an important broadcaster is almost always listening to the order broadcast. People once conceived of the 10 million deaths of radio broadcasts, such as the difficulty of surviving under the influence of various new media. The last did not expect this to happen. The original broadcasters were not televisions nor mobile phones, but taxi drivers. So a popular method of death, called not seeing the opponent, then died - this is cross-border robbery.

The birth of drunk taxis has changed the traditional taxi market pattern and cultivated the modern travel mode for users in the mobile Internet era. In addition, Didi also launched a new business brand, Didi, which is positioned in the mid-to-high end. Similar to the easy-to-use business model, Didi is committed to providing high-quality services for high-end business travelers: immediate response, Professional services, high-end models, professional driving.

Dedicated vehicles and easy-to-use vehicles mobilize idle resources through effective dispatching of operating vehicles, legalize traditional carpooling modes, integrate service resources through innovative service modes, and maximize the use of social resources.

Before we watched TV, we could only see what the TV station broadcast and what we looked at. Even the TV giant Panasonic and Sony's high-tech devices could not change this reality. However, the emergence of Le Super Smart TV completely changed this phenomenon. We finally entered an era where we wanted to see what we wanted.

One of the important pieces in the revolutionary innovation of LeTV is to open up the upstream content industry chain and create its own content and cultural orientation, from the “Little Times” series to “Return” and to the current “Tai Ping Lun” and “Red Sorghum”. "And so on, LeTV is committed to the content industry. The millet television finally realized the importance of the content after the defeat in the first battle. It has begun to fully imitate the LeTV content model. It also has a high-paying sina.com editor-in-chief Chen Yu, and took out $1 billion to build Xiaomi’s own content library. Trying to copy the content of Apple's innovative content industry chain again by copying Apple hardware.

LeTV’s super disruptive influence has been widely seen by the industry: 9.19 a day for 100,000 units and 11.11 a day for 11.11 years, breaking many industry and international records and winning first in multiple industries. LeTV repulsed the high-end monopoly status of foreign brands of large-size LCD TVs at the fastest speed, and contrasted with the sluggish sales of Skyworth, Changhong and TCL, the giants of traditional LCDs. From the moment he was debuted, he was ridiculed and ridiculed, and he was recognized by all parties for his data performance today. This is the power to rebel.

The cross-border robbery and rebellion of the media by the Internet are particularly evident.

In the new media era, copywriters will no longer be constrained by publishing platforms. In the past, all kinds of old magazines were populated by various types of authors, but now, the overwhelming writing platform has created excellent rewards, and actively wooed the writers to join their own writing platform.

The branding effect of the platform itself has become increasingly bleak. Every concern for sharing is based on the reader's love of the author, and is highly individualized, atomized, and private. As a result, the audience that the former so-called “professional” writing faces will be smaller and smaller. Instead, they will be replaced by various kinds of swanky writing. The writers may be lawyers, moderators, movie stars, and IT migrant workers. This is a "sharing" writing era. Before the age of the Internet, such people were criticized as unprofessional, but now they are more popular with readers than professional creators.

Under the impact of all kinds of new media, the publishing industry is also making headway. However, the “crowdcrow” thinking of the Internet has been extended to the publishing sector and a miracle has emerged.

The new Internet thinking book “Removal of Walls: Revolution in the Whole World” uses the concepts and tools described in the book to be published in a crowd-sourced manner via the Internet, subverting the traditional model of books passing through publishers and distribution channels to readers. Before the first printing of “The Wall Demolition,” a large number of orders were pre-sold through crowdfunding. It took only less than a week to raise the expenses required for publishing the book. This book was already earned by publishers before publishing. All the costs were returned, and when the new book was finally met with readers, it was printed three times in a month. “Removing Walls” uses brand-new Internet thinking to subvert the traditional publishing business model. This is not only the success of a book, but also the miracle created by the Internet to subvert the traditional business model.

It is precisely because of the cross-border robbery and rebellion of the mobile Internet that the original business logic of the traditional industry has changed, and new business rules are being formed: industries that require strict supervision in the traditional era have been overturned, such as the emergence of P2P changes. In the form of banking supervision, the “boss” of the monopoly industry have to bow down to “grassroots”; the hotel’s special access industry no longer needs too many departments involved, just as the emergence of Tujia greatly reduced the hotel’s Entry barriers; any country will supervise and regulate the media, but with the advent of mobile Internet, the difficulty of supervision is getting bigger and bigger. Since the media age, everyone has “golden speakers” and the pyramid-type society is being subverted.

When the world we live in is "no social networking, no internet", we already truly realize the powerful virtual system of information and social networking built by mobile internet. The survival rule of this society is cross-border and subversion. There is no industry that cannot cross the border, and no industry can be subverted.

It is very likely that when an industry realizes that it is on the verge of extinction, he finds that his competitors are not in this industry at all, but are cross-industry looters: just as Baidu has robbed CCTV's advertising boss status. All kinds of taxi software let the radio station's listening rate decline...