First of all, I would like to share the good news. In the past year, we have achieved enough results that we can be proud of: 61.12 million mobile phones were sold in 2014, an increase of 227% compared to 2013; tax-inclusive sales of 74.3 billion yuan, an increase of 135% over 2013. %. In the smart phone industry, we have successfully topped China's market share!
It is precisely because of the full involvement of each and every colleague that Xiaomi achieved this brilliant performance and was widely recognized by the capital market. We have just completed a new round of financing. The valuation of US$45 billion has already made Xiaomi the highest-valued unlisted technology company in the world.
In 2014, it is bound to become an important milestone in the history of Xiaomi's development: we are chasing the industry and becoming the target of being chased by the entire industry. Even at the end of the year, we encountered patent litigation from international giants and ushered in Xiaomi's adult ceremony.
At present, peers have studied, studied and imitated the millet model to a "pixel level." In 2015, the field of smart devices will enter the fiercest year of competition, especially when the growth of the domestic smart phone industry narrows, the competition in the industry is even more time to phase out the competition and overall ecosystem capabilities.
Therefore, starting from 2015, we are determined to return to the zero mentality, start again, and continue to embrace the determination to fight blood to the end, welcoming the beautiful future of each of the Xiaomi people:
1. Return to the beginning of the heart. We must always attach importance to product innovation; consistently adhere to make friends with users; consistently adhere to high quality, high performance and good experience products. On January 4, we will release Red Mobile 2; on January 15, we will hold a flagship product launch conference to unveil the 2015 prelude.
2. Improve the layout. Two years ago we started to lay out the ecological chain and we have made some progress today. We need to work closely with more partners to create a more complete ecological chain system and bring more complete, interesting, and convenient smart technology living experience to the users of Xiaomi. We believe that the ecological chain will become the most important competitiveness for Xiaomi’s continued high-speed advancement.
3. Have a dream and march toward the world. We have already gone abroad, entered seven overseas countries and regions, and achieved great success in the region. We have sold more than 1 million mobile phones in the Indian market. This year we will enter more overseas markets. We will face more new challenges in internationalization. On the road to success, we have never been smooth. We will overcome difficulties, take advantage of wind and waves, and bring high-quality technology products from China to wherever the sun shines. We want everyone in the world to enjoy the technology!
Since its establishment in April 2010, we have been starting from scratch. With product and business model innovations, we have created unprecedented miracles in just a few short years. Xiaomi has moved from the MIUI ROM developers and smart phone manufacturers to the consumer electronics national brand, the founder of the smart family ecology, and the mobile Internet content and service distribution platform. This is a company form that has never been seen in the global technology industry. Xiaomi has come to the forefront of the development of the industry. From now on, we are writing a new history in the industry every step we make!
In the new year, please join me and continue to maintain sincerity, love, and humility. Be more keen, more committed, and enterprising, and use every one of us to explore every new possibility in the industry, toward the sea of ​​stars. The journey to the place where others have never even had a dream!
Lei Jun 2015-01-04
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