On March 28th, 2016, the Beijing CBD Wanda IMAX theater, an ultimate audio-visual celebration - 2016 Changhong TV spring new product launch attracted many fans, Changhong's first CHiQ TV Q3T equipped with UMAX cinema system was unveiled, and the size covered 43 /50/55/60/65/75 å‹ Full range, openly "Ipad" IMAX film technology.
Shock recording: HDR+DTS
As early as January 2016 in the US CES, Changhong exhibited HDR+ TV has been widely concerned by the industry, HDR high dynamic display has become the main display technology of 2016 mainstream TV companies. The latest release of CHiQ TV Q3T by Changhong can be said to maximize the HDR display technology.
According to Su Zihuan, general manager of Changhong Multimedia Industry Company, Q3T continued many excellent qualities of CHiQ TV, and achieved a perfect combination of HDR high-dynamic display technology and DTS double-decoding sound system, and also set up an HDR film special zone with a comparable viewing effect. IMAX ultimate experience.
The technology industry has always been recognized within the television industry: the quality of the TV picture is good or bad, the most critical factor is the screen, and the most critical screen is the backlight. The product information on the conference site shows that the Q3T series TV's original AAA 4K display screen uses matrix light control technology to achieve 200 light control areas, accurately distinguishing the black and white pictures of the television, and making the black and white color performance of the picture quality more pronounced. At the same time, Changhong's unique color-based real-color technology faithfully presents nature's rich colors on TV screens without any deviation.
It is worth mentioning that the live experience link is equipped with advanced DTS cinema-class audio processing technology Q3T TV, but also allows you to really feel the theater-like sound line, like a sound and video superb viewing artifact .
Breakthrough interaction: CHiQ voice
Not long ago, Google Robot AlphaGO and South Korean player Li Shishi had a man-machine battle to defeat humans with machines and put artificial intelligence on the spotlight.
From this we can see that machine intelligence has grown to an unprecedented level, and as the core of the smart TV function, voice interaction has shown a new face after four years of application growth. In the television industry, Changhong first developed and applied artificial intelligence level voice interaction. The response time of new Q3T TV voice instructions evolved to milliseconds, and the accuracy of voice recognition reached more than 98%.
In terms of specific controls, Q3T TV has achieved full-coverage of intelligent interactions such as voice switching, voice and brightness adjustment, network video precision search, and viewing video process control.
Zhang Subing, director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, said that the essence of innovation in color TV technology lies in the promotion of audio and video and the ease of interaction. The essence of television products regressing to audio and video is a constant theme, and convenient interaction will grow along with artificial intelligence.
Differences: UMAX Cinema Area
Before the Changhong TV 2016 new product launch event, Changhong and Weichao integrated video viewing data and jointly released the 2015 China Film and Television Consumer Behavior Report. According to statistics, at the current stage, the omni-channel viewing of cinemas, televisions, and online platforms has opened up. The percentage of on-demand viewings of movies on smart TVs is 39% higher than TV shows and variety shows. Watching movies at home has become a popular trend.
According to the survey, the videos that can be seen on the smart TV are synchronized or delayed with the theaters, and some movies are even being shown on the cinema in advance, such as Saint Seiya, former destinations, LEGO movies, and imitation games. Compared with movie theaters, watching movies on home TVs is cheaper and more convenient to watch. If there is a television with excellent audio quality, it is more perfect. Changhong CHiQ TV Q3T was born for the movie.
The first UMAX viewing area is equipped with Q3T new products, which are jointly created by Changhong and Tencent Penguin TV. In the special zone, 4K and HDR film and television resources with updated and timely quality are available for users to choose.
According to reports, the "Hongchuangjin" system, which was launched in November 2015, is supported by Penguin TV, allowing users to earn points and prizes while watching TV, thus allowing traditional consumer behaviors to become profitable. As of now, the number of participants is close to more than 4 million. You can earn money each time you turn on your TV, and at any time carry out user-interaction draws such as cash bonuses, televisions, and air conditioners.
In addition, in the aspect of appearance, Changhong CHiQ TV Q3T uses seamless bending technology, approaching Apple 6 and other mobile phone processing technologies; In addition, through the robot plating technology, the difficulty of the process is more than 2 times the paint, high-grade, wear-resistant, do not fade; On the integrated rear cover, high strength, light weight, perfect protection of the internal movement.
On the day of the press conference, in addition to the Q3T, there were heavyweight products G3 (50/55/60/75 inch), naked-eye 3D display, OLED new Q3A (55/60 inch), and curved TV. E9600 (43/55å‹), of which 43å‹ is the first in the industry. It is worth mentioning that G3 is Changhong's newly launched online high-end series in 2016. In terms of configuration, the G3 is equipped with a 4-core A53 high-end 4K chip and a Mali-T860 high-performance GPU capable of directly displaying HDR movies in the H.265 format. It is still equipped with UMAX cinema system, opening up UMAX area covering HDR film and TV and 4K film and television. It adopts high and low bass suspension sound design, and can effectively match the performance of DTS cinema with new audio post-processing technology. The same artificial intelligence voice, voice channel change, volume adjustment, on-demand, setting system, etc., all can be a key to control.
Determined to position TV technology experts, Changhong has a comprehensive layout of hardware and software, covering OLED, LED, laser display, commercial display, etc., and has strategically followed AR/VR and other technologies.
At the conference, Changhong executives also disclosed that Changhong and Tencent Penguin TV have reached an in-depth cooperation and will promote user activity improvement plans.
Guangzhou Ehang Electronic Co., Ltd. , https://www.ehangmobile.com