How to buy smart TV in 2016

In the coming 2015, smart TVs have a trend of increasing prices, depending largely on the emergence of new TV brands, especially the strong presence of several brands led by Internet companies, making the already highly competitive TV industry more Terrible. Looking back at 2015, apart from LeTV and Xiaomi before the trial of small choppers, barley, PPTV, micro whale, CAN TV, Storm TV, and popularity have also entered the market one after another. The purchase of smart TVs is not satisfied with the previous "3D" and "4K". The latest keywords such as "Split," "Surface," "Ultra Thin," "OLED," and "Laser," have also succeeded. Into the eyes of consumers.

Among them, the launch of Xiaomi TV 3 has created a precedent for split TV, followed by imitators; LG and Skyworth push OLED TV development; Hisense selected ULED and laser cinema for dual-track parallel; Samsung and TCL opened the quantum dot era; Sharp was dissatisfied. The status quo 4K, will enhance the clarity of television to 8K level; Changhong launched naked-eye 3D TV. It can be said to show their magic. Xiao Bian is also considering this issue. In the upcoming 2016, the purchase of smart TVs has also been increased and updated. Therefore, the newest and most comprehensive purchasing techniques for smart TVs have been reorganized for your reference.


First, clear the purchase demand


Take the example of the recent hot smart TV, cool open T55 main color value and sound quality, music as the super TV 3 X55 Pro hardware first-class, millet TV 3 split design first precedent, Sony Sony X9000C thickness is only 4.9mm, Storm Super TV Rose Gold attracts eyeballs... Although every smart TV is hype, it has one or two main highlights when we analyze its essence. Xiao Bian believes that the company's publicity is understandable, but as consumers, reason is the most important, first of all we have to understand their own needs for smart TV purchase, watch TV, play games, decorate the living room?

For users who do not have a high demand for smart TVs. For example, only watching online video on demand programs, occasionally on the TV QQ video chat, microblogging TV version sent a microblogging and so on. For these users, only a few lightweight applications are faced every day. If you blindly pursue the high allocation of smart TVs, there will be a feeling of a big horse-drawn car. Not only do users purchase more money, they also cause a waste of resources.

Xiaobian suggestions: make the best use of the money spent on the knife. As a consumer, you must look carefully to polish your eyes, otherwise you will be fooled by the company's propaganda.


Second, the appearance

Size: Nowadays everyone's living standards are gradually increasing. When buying TV, they often fall into the size of the errors. One of the more common phenomena is the blind pursuit of the big screen. The bigger the better the screen, the better it can be. In actual fact, the choice of TV size depends largely on the size of the placement, attached TV size and distance correspondence table for your reference.


Panel: Flat-panel TVs are divided into OLED TVs, plasma TVs and LCD TVs. The former two have little market share, and LCD TVs are still the mainstream. One of the two key factors that determines the quality of LCD TVs is the LCD panel, and one is the image processing technology (after the GPU will focus on elaborating). The current manufacturers of LCD panels are mainly Samsung, LGD, AUO and other Taiwanese manufacturers, as well as mainland companies such as BOE and Huaxing Optoelectronics. At present, the panel is in an oversupply situation and the competition is fierce. Panel providers from the quality control and yield ratios, LG is better, followed by a group, China Star Optoelectronics is relatively weak. For 3D display, LG adopts passive polarization, and Huaxing and Innolux use active shutter, which is superior to the former in terms of high definition. The panel is divided into A, B, and C grades according to the number of bad spots, and a smart TV is selected for panel materials of A grade and above (A++ grade, A+, and A are three small grades in the A-class panel). Soft and hard screens have their own advantages and disadvantages, and no one is superior or bad.


Resolution: For LCD TVs, resolution is one of the important parameters. At present, the mainstream resolution of smart TV is 3840×2160, which is 4k TV. 4K resolution is 4 times that of 1080P. Every detail in the picture is more detailed and the movie is vivid and clear.


interface:
It is recommended to choose a smart TV with the following interfaces:


HDMI 2.0: Supports 3840x2160 resolution, and supports 60fps frame rate video playback, supports up to 32 channel outputs, and 1536KHz audio sample rate.

USB 2.0: USB2.0 as the input interface, connect U disk, mobile hard disk or card reader and other devices to read audio and video files. Supported file formats: MP4, AVI, MKV, RM, RMVB, TS, TP and other video files, MP3, ACC, FLC and other audio files, JPG, PNG, BMP and other photo formats.


USB 3.0: USB3.0 interface can achieve 5-10Gbps transmission speed, the maximum speed can reach 640MB/s, enough to meet the needs of 4K ultra high-definition transmission.

In addition, the network interface is also a basic requirement. As for other audio interfaces, memory card interfaces, etc., you can choose according to your needs.

Third, the hardware configuration

Smart TV performance is good or bad, the most basic must first look at the "big four": CPU, GPU, memory, storage, these four indicators directly determine the performance of smart TV.


The CPU is like a car's engine and it directly affects the speed of the TV. The CPUs of smart TVs generally choose Mstar, Amlogic and Qualcomm Adreno. In 2015, mainstream smart TVs have more choices for the former two, among which Amlogic T866, Mstar 6A828 and 6A929 are relatively powerful configurations.


The GPU is responsible for the graphics display function. The more powerful the GPU, the better the TV display. Currently, there are several GPU models in smart TVs, namely, the Qualcomm Adreno series, the PowerVR SGX series, the ARM Mali series, and the Vivante GX series. Most of them chose the Malix series GPUs, which are required for quality playback and large-scale game operation. It is recommended to select the Mali 450 MP4 quad-core GPU and above.

At present, smart processors are basically based on the secondary development of ARM processors developed by British ARM. Recently, ARM officially announced the launch of the new Cortex-A50 processor family of ARMv8 architectures to expand ARM's leadership position in the field of high performance and low power consumption and further capture the mobile terminal market share. Looking from high to low, ARM processors can generally be sorted as: Cortex-A57 processor, Cortex-A53 processor, Cortex-A15 processor, Cortex-A12 processor, Cortex-A9 processor, Cortex -A8 processor, Cortex-A7 processor, Cortex-A5 processor. See the figure below for details:



Storage space: If your home smart TV has a slow menu response and often crashes, one of the main reasons is that the memory is too small. Nowadays Android 4.0 or higher systems require more and more content, and smart TVs with at least 1GB of memory are selected. The corresponding flash memory options are also at least 8G and above.

Fourth, the operating system
There are no industry standards in the smart TV industry. LG, Samsung, Panasonic and Sony have adopted different systems. They are webOS, Tizen, Firefox and Android. The four major operating systems have their own advantages and disadvantages:

WebOS: WebOS 2.0's task bar is at the bottom of the screen. Netflix and HDMI are seen as applications appear dynamically at the bottom of the screen. However, if you want to find some features that are not on the launch bar, users need to work hard and customization is just as difficult. Moreover, the unification of the different versions of WebOS in terms of design is very low, which will cause additional trouble for users.


Tizen: Various applications and shortcuts are located in the horizontal dynamic icons at the bottom of the screen. The system can not only track the user's habits, but also recommend new videos and allow proper customization. At the same time, the Tizen-based Smart Center also offers a few excellent features, such as browsing applications while watching live shows on a split-screen.



Firefox: By far the most user-friendly interface for customization, it takes only a few seconds to add your favorite applications or services. Although the home page still exists, the layout is more concise. Since there is no built-in Google Play, the Firefox system cannot be compared with Android TV in terms of content, but Panasonic's Firefox operating system is not subject to regulation and is very easy to customize. This is by far the most beautiful and easy to use smart TV interface.



Android: Andriod system is currently the most widely used smart operating system, because Andrews smart TV built-in wireless network card and network interface, you can bring the network into the TV, television network. HD smart TV equipped with Android system, in addition to the clear picture, also has other features, including multi-screen interaction, support for the entire network browser, online video playback, aggregating a wealth of applications, can decode the mainstream format video, local video Play, and run stable, fast, with a human interface, simple operation features. However, Andrews' system portability and security are not good. The mainstream smart TV systems currently on the market are mostly optimized on the Android native system. For example, millet's MIUI system undergoes many iterations and user experiences. It is a good smart TV operating system.



V. System UI (interface, voice, remote control)


Interface: The interface of an excellent smart TV needs to satisfy at least: the appearance of the interface is beautiful and easy to operate, the content resources are rich, the operation is smooth, the interaction is good, and the personalized service is provided.

Voice: Speaking of the earliest ancestors of speech, I have to mention Siri, who was once popular. Although some of the smart TVs on the market today are equipped with voice control functions, the actual experience is not ideal. It requires users not only to use standard Mandarin similar to news feeds, but also to have a good word for the input password. It is advisable to purchase a smart TV that can perform fuzzy identification and semantic analysis of the input words, so that even a dialectized control television can be colloquialized.

Remote Control: Remote control is generally divided into infrared remote control, 2.4GHz wireless remote control and Bluetooth remote control.

Infrared remote control: Advantage: Remote TV can be remotely controlled. Disadvantages: Infrared remote control can not pass through obstructions for remote control or remote control of the device from a large angle, poor anti-interference ability.

2.4GHz wireless remote control: Advantage: 360-degree no dead angle, full three-dimensional coverage. Disadvantages: The cost is too high.

Bluetooth remote control: Advantage: completely independent signal transmission channel to avoid interference between wireless signals of different devices. Disadvantages: First-time use requires manual pairing, high operation delay, and limited distance.

Infrared remote controllers currently use the most people, experience on the law; 2.4G remote control with its inherent advantages, will become the future of network set-top boxes and smart TV mainstream accessories; Bluetooth remote control is just a supplement to 2.4GHz technology, because now Most digital devices support the Bluetooth function, and Bluetooth remote control devices are also more abundant, but manual pairing, the natural advantage of higher device operation delay, makes people love and hate.


Six, content resources

Smart TVs generally provide online video on demand. Suggest consumers to judge from the following three aspects: first, the film definition is not high enough; second, the film update is not fast enough; third, whether the video playback experience is smooth enough. Among them, the access of licensees plays a crucial role. Internet TV licensees first have indispensable political attributes in the Internet TV industry with Chinese characteristics. From the beginning, they have mastered the downstream terminal manufacturers, to internal consumption, and to terminals. The home appliance manufacturers have formed a situation where the main weak servants are strong, but now with the strengthening of policy supervision, they have begun to enter a new stage of raising the right to speak. Let's take a look at the content distribution of the seven licensees:


Future TV (ICNTV): Operated by a joint venture between CCTV International and Tencent and Sino Aeronautical. The main content comes from CCTV, exclusive CCTV resources, 1.5 million hours of CCTV quality video library, 24 hours news, CCTV exclusive sports events, CCTV synchronized hit drama, CCTV fine columns, CCTV big production documentary, diversified educational resources, etc. aspect. Other content providers are LeTV, PPTV, etc. Judging from the content, the CCTV's content is still popular among the elderly audience, especially news, records, sports, and premium columns. Although the movie and TV dramas are not quite in line with the tastes of ordinary audiences, they are also regarded by the Central People’s Government as being viewed from their own videos, and they are more consistent with the audience of our products in terms of news, documentaries, dramas, sports, and premium columns. Positioning. What is insufficient is that the variety shows are not highly rated and need to be introduced from other publishers.


BesTV: Joint venture between Shanghai Media Group (SMG) and Tsinghua Tongfang Stock Company. Its core content is NBA, movies, TV shows, news. The featured content is children's, finance, and documentary. Content providers include SONY, Warner, Universal, Disney, Fox, Paramount, Universal, Huayi Brothers, Hong Kong ATV, South Korea CJ, Shanghai Film Group, DISCOVERY, NGC National Geographic, BBC, and NHK. The content includes film and television, NBA, DISCOVERY and other high-quality resources, more in line with the needs of public viewing. But the content for the elderly is not too rich, but also carefully selected. Its TV shows, records, and children's resources are still relatively high.


Huadian TV: Huadian is the operator and provider of the nation's largest integrated digital content for interactive TV, 3G mobile TV and Internet TV. Content covers theater lineups, hit series, news, entertainment, columns, sports and more. The introduction of Hua Shu’s TV series accounts for two-thirds of the country’s hit dramas, and the introduction of popular cinema movies. TV programs provide more coverage, covering television interviews, entertainment and entertainment, law and political views, and exploration of facts. News and sports are also abundant. Sports cover the Premier League, Serie A, Bundesliga, boxing, NBA, CBA and so on. The contents of the coverage are broader, and there are many columns. From the aspect of content, the needs of the audience can be ensured. The programs suitable for the elderly are also more.

Mango TV: Operated by Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd., Hunan Satellite TV recycles the Internet copyright of all home-made programs. The content of Mango TV is mainly from Hunan Satellite TV and covers TV dramas, variety shows, movies, music, documentaries, cartoons, living, News, and other content providers for the central wide video, new fashion, Phoenix Entertainment, pplive and so on. The content of Mango TV is different. Most of its content is mainly targeted at young people. Only a few variety shows are suitable for all ages. Its films and TV series are based on Europe, the United States, Japan and South Korea, and the news, life, documentary and other programs
On the other hand, it is not in line with the viewing habits of the elderly audience. Nothing related to opera was found.


China International Broadcasting and Television (CIBN): China International Radio's new international media platform. CIBN is operated exclusively by Yangguang New Media Media Co., Ltd. and covers both mainland China and North America. Its content providers mainly include BesTV, ICNTV, iQIYI, PPTV, DOX Multi-Visual, Chinese Food Channel, T&D, Xiangjiang Culture, CRIENGLISH English, Jiangtong Animation, Learning and Learning. Content covers news, film and television, open class, life, parent-child and other major aspects. The content has the characteristics of international cultural communication. He integrated the contents of the two major domestic licenses and the programs are massive, but its content comes from two other licensees, and the form lacks diversity.


GNTV: GITV: Central Media New Media, a subsidiary of the Central People's Broadcasting Station, joins hands with the Jiangsu Radio and Television General Office and Ichiyi Technology Co., Ltd. to establish a joint venture company to operate. Its content providers mainly come from Jiangsu TV stations and iQiyi, and they cover TV dramas, movies, variety shows, entertainment, music, animation, life, records, funny, sports, and education. The contents are younger, mainly TV dramas, movies, and variety shows. Other types of programs, such as living health programs, are not very rich. From the point of view of products, they are not suitable for the needs of elderly audiences and lack news and drama-related content.


Southern Media Interconnected Octagon (Cloud Audiovisual): Operated by Guangdong Southern Media Technology Development Co., Ltd., the connected Octagon Cloud audio and video VOD on-demand service includes two major audiovisual service channels: "Movie" and "TV Drama". Content providers are from Hollywood and Sony Pictures. Entertainment company, Warner Bros. Entertainment, Paramount Pictures, South Korea MBC Television, Hong Kong Polytechnics, Universal Studios, Jiahe Films, Xingye Films, Sun Films, Oriental Films, Mingwei Film companies and major top film production agencies in Mainland China. The contents of the connected Octagon Cloud audio and video are too few, and the content types covered are not wide enough. There is not much room for content selection, and the film sources are mostly from Europe, America and Hong Kong and Taiwan. They are not suitable for the needs of elderly audiences and have not been found to be relevant to operas. Content, also did not find news-related content.




Seventh, decoding ability

The previously mentioned CPU performance largely determines the decoding capability of smart TVs, especially the 4K video decoding capability. The mainstream TV chip will integrate the decoding circuit with the CPU on the same chip to save cost and power consumption.

First of all, we must pay attention to whether the chip's support for the 4K format is comprehensive. At present, 4K video mainly has two formats, H.264 and H.265. The former has been available for 10 years and is commonly used in 1080p full HD video; the latter is only used for one or two years, and is exclusively for 4K and 8K ultra-high definition video. And design. According to the data, video files of the same quality video generated by H.265 encoding are half the size of H.264. This means that H.265-encoded 4K video not only occupies much less hard disk storage space than H.264, but it also occupies very little bandwidth for watching H.265-encoded 4K video online.

As for audio decoding, it is recommended to purchase Dolby and DTS dual-decoded smart TVs, Dolby and DTS are two digital music technologies, Dolby and DTS dual decoding means that the smart TV supports two technologies hard decoding capabilities, and can directly support playback.


Eight, after-sales service (hardware service, software service)

After-sales service is mainly divided into hardware service and software service. Whether the network purchase is packaged and is it charged? Even better products will inevitably not be a problem, the machine warranty for a few years? The main parts warranty for several years? As for software services, the main judgment basis is whether it can provide continuous technical support, regular online updates, and bug fixes. Therefore, it is recommended to purchase brand smart TVs with certain influence.

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