In the early days of smart homes, when the term "smart home" was still considered outdated and "smart appliances" were just beginning to emerge, industry leaders seemed to have decided that the concept of "smart" had lost its appeal. To stay relevant, new products needed to wear the label of "artificial intelligence" (AI) to be seen as trendy. As a result, AI became the latest buzzword for smart devices like color TVs, even though it was far from being practically viable.
While scientists and philosophers continue to debate whether AI is a blessing or a curse for humanity, we must also examine the current state of AI in consumer products—especially in TVs. The technology is often promoted with the same fearless enthusiasm as if it were already mature, but the question remains: Is this truly a blessing or a growing concern?
**The Early Stage of Artificial Intelligence**
Recently, a paper published on Cornell University’s website caught significant attention. Titled *Intelligence Intelligence and Intelligence Level Research of Artificial Intelligence*, it was authored by researchers from three virtual economics and data science centers at the Chinese Academy of Sciences. According to the study, the team developed a standard model to evaluate AI systems, analyzing platforms such as Google, Microsoft, Baidu, and Apple Siri.
The research team tested the IQ of these AI systems in 2014 and 2016 using the same model. The results showed that while there has been progress, the AI systems still lag behind the cognitive abilities of a six-year-old child. Additionally, the paper categorizes AI into seven levels, with AlphaGo, a well-known AI system, only reaching the third level.
This means that today’s so-called "intelligent" technologies are still in their infancy. Although some underlying applications have shown promise, there is still a long way to go before true interaction and seamless integration can be achieved.
**Artificial Intelligence TVs: A Long Road Ahead**
As a leading player in the smart home industry, AI is becoming an essential part of human-computer interaction. Companies are pouring resources into R&D, and many are leveraging AI features as key selling points. For instance, interactive control technology is now a major marketing strategy for smart TVs.
In this race to integrate AI, the TV industry is positioning itself as the core gateway to the smart home. AI-powered TVs seem to be everywhere, but the reality is that most of them are still in the early stages of development. Many so-called "AI TVs" are not truly intelligent—they’re more like gimmicks that flood the market without real value.
Let’s take a quick look at the history of AI TVs. In July 2016, Changhong launched the world's first AI TV, the CHiQ Q3R. Since then, many brands followed suit, claiming to offer AI-enabled TVs. However, according to the *2017 AI TV White Paper* issued by the China Electronics Chamber of Commerce and Jingdong Home Appliances, true AI TVs should be able to understand user commands through sensors, process information, and provide personalized recommendations based on big data and deep learning.
If we apply this definition, very few TVs on the market truly qualify as AI TVs. Even voice control, one of the most common AI features, is often unreliable. Most AI TVs struggle to understand complex commands, let alone perform multi-step tasks like switching between apps.
If AI can’t replace the remote control, will consumers actually care? The answer is clear—most won’t. While the trend toward AI and the Internet of Things is undeniable, the current implementations in home appliances remain highly immature.
For example, smart TVs, often considered the entry point to a smart home, typically rely on basic voice control. But true AI requires more than just voice recognition—it needs semantic understanding to enable natural conversations. Current AI TVs fall short in this area, and other functions like image recognition or content selection are equally underwhelming.
Therefore, for the TV industry, even if they claim to have multiple generations of AI, the gap between current performance and ideal expectations is still vast. The path forward requires honest engagement with consumers, careful feedback, and realistic expectations—not exaggerated claims that turn AI into a marketing gimmick.
**Don’t Let AI Become a Concept Consumers Abandon**
With the upcoming Double Eleven shopping festival, many TV brands are promoting AI as a key selling point. In an industry long stuck in homogenization, AI offers a potential differentiator. But this also brings risks.
When AI is overhyped and misused, and when voice response is slow, accuracy is low, and user experience is poor, negative reviews quickly spread. This could lead to a situation where AI TVs fail to deliver on their promises and end up being abandoned by consumers—just like 3D and CRT rear projection TVs did in the past.
Hype around immature AI technology is harmful to the industry’s growth. It undermines companies that are genuinely working on improving AI and damages consumer trust in the market. History shows that when concepts like 3D or rear projection failed to meet expectations, consumers moved on.
For consumers, AI TVs are more expensive than regular smart TVs. Their confidence is based on curiosity, which is fragile. Whether for the sake of protecting consumers or brand reputation, companies should approach AI with caution, focusing on improving practicality and compatibility. Only then can AI become a real driver of success in the market.
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Guang Er Zhong(Zhaoqing)Electronics Co., Ltd , https://www.geztransformer.com