As a tech giant, Google has achieved a series of successes in 2014, but it will inevitably be frustrated in certain areas. In this year-end and new year, let us review the success and failure of this search giant in 2014.
Success: New Changes in Android Lollipop System
Although the previous Android system is not ugly, after the release of Lollipop, Android has never been as simple and gorgeous as it is now. The new system's ready-to-use Material Design combines flat design and shadow elements, giving the Android system a new look. In 2015, what we are looking forward to is that the majority of OEMs should not change "absurd face."
Failure: Google glasses is not looking to the future
This is the time when Google Glass’s advent is the most confusing in the near future. The addition of various functions and indefinite testing has deepened people's confusion about Google Glass. According to the latest report, consumer retail versions are still out of reach. Perhaps Google Glass will bring revolutionary changes to many companies. However, as far as the current situation is concerned, this is not Sergey Brin and his Google X laboratory. Hope to see.
Success: Chromecast beats competitors
Chromecast sticks, which cost Google for only $35, came out last year, but in 2014 it was a really big year. According to the latest sales statistics from Parks Associates, Chromecast sales in the United States have already surpassed Apple TV's ranking for similar products, only trailing Roku. If Google continues to add content support for Chromecast, such as MLB.TV, WasatchESPN, Showtime Anytime, and Comedy Central, then Chromecast will undoubtedly continue to be successful, after all, its $35 price is really competitive.
Mistakes: Android Silver Plan "Abortion"
Earlier this year, many rumors showed that Google is developing an Android Silver project based on high-end mobile phones. The plan will join hands with several wireless operators to provide Android smart phones that can quickly upgrade and eliminate bloated systems, and will gradually replace them in the future. Nexus and Google Play native models. However, in the end, the plan was only responded to by small and medium-sized operators. In addition, the departure of CBO Nikesh Arora led to the abortion of the project, and the Nexus project was continued.
Success: Eliminating the verification code
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We need to fill in the verification code when we log in. We have been very distressed by Google. In 2014, Google officially announced that most of their "verification codes" will be replaced by a simple check box. I'm not a robot." In other words, users do not have to enter some distorted words or numbers. Google said that under most conditions, they can tell the difference between a real person and an automatic program. It is said that they distinguish between subtle differences between humans and machines. The moment you click before you move the mouse.
Mistakes: "Network Neutral" Stands Shake
Google was once a strong supporter of the principle of "net neutrality" and believed that all information should be treated equally. But Google has now become an Internet Service Provider (ISP), so Google's position seems to have changed, and this is not the first time.
Earlier news showed that the company has adopted different policies in the "Google Fiber" network. Google had previously supported network neutrality, but now Google has banned its network users from running services on the home "optical fiber" network. This means that services such as Minecraft servers and Slingbox all violate Google's license agreement. This also runs counter to Google's insistence on network neutrality. In fact, as early as 2010, Google and Verizon reached a joint policy proposal, and eventually made concessions on the issue of network neutrality. This basically gave up the principle of network neutrality.
Success: Cardboard Brings Cheap Virtual Reality Experience
Mistake: Failed to Acquire Twitch with Amazon
Google’s bid for Twitch failed and Amazon acquired the game’s video live web site for US$1 billion. Amazon’s bid is not astronomical for Google. The more important reason for Google to abandon the acquisition is that Google’s YouTube is mutually exclusive with Twitch as a live video platform.
Success: Google Voice brings new changes
In fact, users of Google Voice voice services have begun to be marginalized in recent years, and the slowness of Google's own update rate has also caused the service to be marginalized. However, in 2014, Google Voice brought about a substantial change. The integration with Hangouts can support SMS and online calls, becoming a magic weapon for re-engaging users. Google's positioning of Hangouts in the market segment can also be a long-term center of the entire industry.
Mistakes: Google+ Sadness
Although Google’s social networking platform has not died, there are various signs that starting from Vic Gundotra in April of this year, Google has no longer attached importance to the social attributes of Google+. At the Google I/O conference, there was no mention of any news about Google+, and now new users do not need to force registration of Google+ pages when creating a Gmail account. According to an unconfirmed report from TechCrunch, Google is already planning to develop a new product that replaces Google+. Although Google+ was not a failure before, it is full of sadness.
Success: Connecting the gap with Office
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For many users, Google Drive and the included Docs/Sheets/Slides suite have become daily document replacements for Microsoft Office. In 2014, Google added a Chrome extension to the service when it was updated, allowing users to edit Office documents directly online and adding an attachment format conversion function to Gmail. Although Office is still the overlord, it is no longer the only choice for some users.
Mistakes: Mysterious Barge "Interaction Space" Disappoints
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The mysterious barges that Google docked in the Portland area of ​​Maine and the San Francisco Bay Area have sparked speculation among Internet users that these speculations are continuing to spread. Some speculate that this floating white elephant may be an offshore At the data center, others speculated that it might be a floating research lab, and there were speculations that these mysterious barges are more likely to be high-end meeting places and showrooms for products such as Google Glass.
However, the actual situation may have to disappoint everyone. Google spokesperson said that these mysterious barges are used to serve as an "interactive space" for people to learn technology-related content here. Now mainly considering the use of these barges as interactive spaces is a place for people to learn new technology-related content.
Success: Reconciliation with Apple Patent Warfare
Despite Steve Jobs's unabashedly disgusted with the Android system during his lifetime, and even seeing the Android system's patent lawsuit as "jihad" in his company's internal mail, Cook seems to be willing to use a more peaceful attitude to solve the problem. . Apple settled lawsuits with Motorola and Samsung in May and August, respectively, and Google ended the lawsuit of the Rockstar patent alliance with Apple, Blackberry and Microsoft.
It seems that in 2015, everyone will be able to compete quietly.
Mistakes: Forgotten Powers
Although Google did not want to do this, it was forced to implement the user's "right to be forgotten" in Europe. The European Court of Justice ruled that Google should delete the "inappropriate, irrelevant or no longer relevant or beyond its processing purpose, as well as outdated" data, although Google believes that deleting sensitive information from search engines hampers freedom of speech.
In fact, these outdated information may threaten the privacy of the public once again. At the same time, it also gives criminals an opportunity. However, this also reflects Google’s current turmoil in search and must find a reasonable way to solve the problem. In the loopholes.
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