LED industry "local road"

LED products have always been in the minds of consumers, mostly in the lighting industry, "high-rich handsome", the appearance of the future trend of lighting and other high profile, even in the "price melee" during the plunge, LED products have always been "worth" on the issue of controversy . Is it the high-profile choice of “local tyrants?” Or is it the pursuit of pure rich luxury? Or is it the image of “grounding gas” to create a popular brand?

From the beginning of the 19th century, Edison invented incandescent lamps. Electric energy began to be used in the field of lighting. Light sources, as an important part, began to enter the historical life of mankind. On November 1, 2011, the National Development and Reform Commission, the Ministry of Commerce, the General Administration of Customs, the State Administration for Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine jointly issued the "Announcement on the Progressive Prohibition of the Import and Sales of Common Lighting Incandescent Lamps", which was decided from October 2012. Starting from the 1st, incandescent lamps of general lighting are gradually banned from importing and selling according to the power level.

Gorgeous Turning LED Industry's "Local Road"

Incandescent lamps began to withdraw from the lighting stage, and LED lighting quickly followed the market to fill gaps. The LED lighting products have the advantage of energy saving, and they are quickly absorbed by the masses of consumers in the promotion and publicity. When it comes to savings, the recently-inspired “Tagao” fancier who suddenly thought about it, along with the slogan “Strictly thrifty and anti-waste”, has reduced the number of bureaucratic deluxe venues, and the “local tyrant” field has become increasingly popular and has received various types of social publicity. Tucao, "local tyrants, we are friends," has become a hot topic. A few days ago, Xiao Bian heard someone say: To make a LED lighting product a “local brand”, one could not help but bemused by the sudden thoughts in his mind: “The land owner’s soil products.” But then he thought After all, this kind of "local tyrant" idea does not seem unreasonable.



It is reported that from the second half of the year, LED lighting companies represented by Philips, NVC, and Everlight have all agreed to lower prices. According to a July data, the first-line manufacturers' 7W LED bulbs declined for Tsinghua Tongfang and NVC Lighting, which fell 37.3% and 36% respectively from June, and the price was 49.5 yuan and 87.3 yuan. Some companies have taken the lead in announcing that they will adjust the price of their lighting products across the board, with the highest reduction even reaching 40%, causing severe fluctuations in the price of LED lighting and triggering low-price competition in the industry. However, from the development of the industry has been to carry out price wars, this time the big low price is to ground gas or to create the LED industry's "local gold", causing audience buying frenzy is still unknown.

Local Advantage: The phrase "Tyrant We Make Friends" has been on Weibo's hot list for a long time and has become a hot word this fall. The following Xiaobian analyzes the advantages of “Tung Ho” products with everyone:

The nature of local tyrants: local tyrants - between the silk and the rich handsome, originally referring to the bad guys in the old social towns by virtue of wealth, after being introduced to the virtual world by netizens, referring to some players willing to spend big money on online games, simply put It is a very rich land, between Tucao and envy.

And this kind of “being ridiculed” and “being admired” are exactly in line with the “topicality” and “expectation degree” that the communication field respects. However, compared to Gao Fushuai, we should not neglect this kind of local tyrants who are grounded in gas. We are closer. As far as the expectations are concerned, if the expectations of leaving are out of reach of the unattainable expectations, they will arouse the interest of consumers and increase the sales volume of products.

However, as Apple introduced 5S, it also attracted a lot of Tucao - "local gold" became a synonym for Apple 5S, in this era of Tyrant flooding, Apple's "local gold" can open the market it? LED industry positioning is not yet clear Investigating its pros and cons, some companies' "local road" is not another direction for the development of the LED industry?