The "micro" era is coming! Internet companies are hot

Some things we always have to encounter in person to understand its strength; China's real-time mobile application "WeChat" is a best example.

I don't mention WeChat because I think it's better than WhatsApp, which was just bought by Facebook for $19 billion. It's the reason that I noticed that its rapid rise is like the epitome of China. A year ago, Sina Weibo, China's microblogging website, was very popular in the local area. This year, all my friends and people I met in China are using WeChat; the situation of Weibo's rapid fever is obvious (and almost It can be said that it is amazing.

I saw Ni Fei, CEO of ZTE's mobile phone brand Nubia, a year ago. He talked about his topic of millions of fans on Weibo; he is committed to selling the brand through the Internet. The smartphone needs to have high visibility on Weibo. Recently, we met again. When Ni Fei was asked about the issue of Weibo, he smiled faintly and said: "No one has been on Weibo recently."

Ni Fei explained that WeChat is now the main tool for connecting and maintaining relationships between friends and family in China. People like it. Does WeChat have space for Nubian to promote? He said: "We haven't really figured out that people seem to prefer to see no advertisements or business news on WeChat."

WeChat is a product of China's Internet industry company Tencent. It started service on October 17, 2012, providing free text messaging, voice messaging and video calling functions. Basically, WeChat is a kind of SMS, combined with Skype-like services. It combines the functions of various social networking sites such as Twitter, LinkedIn, Facebook, Foursquare and Instagram. It also supports online payments, allowing users to make purchases, pay games and even financial activities.

I have only been in China for four days, but in almost every interview, the top executives, whether from startups, old companies or chip makers or system operators, inevitably mentioned Alibaba or Tencent. .

Chinese technology players seem to believe that their top priority is to get support from China's most active network operators such as Alibaba or Tencent; they are trying to persuade network operators to match new services with their new technologies, as long as those network services are subject to Welcome, their chips or system products will be popular.

One of the reasons why WeChat is almost everywhere in China - nearly 600 million users - is that it launched a "New Year Red Packet" app on the Lunar New Year. China has a tradition of red envelopes in the Lunar New Year, and WeChat allows users to upload virtual red envelopes with digital cash. This strategy has successfully enabled WeChat users to join WeChat because they can randomly draw different amounts of digital cash. .

The "micro" era is coming! Internet companies are hot

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