Winning the sponsorship of Winter Olympics means that the key step of the national sports strategy is a success. On October 20 last year, the State Council issued the "Several Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption", clearly clarifying football and snow sports as key projects for cultivation and breakthrough. On February 27, 2015, the central comprehensive deepening reform leading group reviewed and approved the "China Football Reform and Development Overall Plan", and football officially rose to the national strategy. The successful bid for the Winter Olympics will make China's sports industry form a two-wheel drive and accelerate development. The pattern.
As one of the few listed companies in the sports industry, Lehman has been deeply involved in the football field for many years. At present, it has initially formed a strategic layout of “sports marketing resources + internet + investment mergers and acquisitionsâ€, and has been fully recognized by the market in professional competitions. In the field, Lehman's high-tech LED field display coverage has reached more than 90%. While building Chinese football, Lehman is also actively discovering new hotspots through capital means. The successful bid for the Winter Olympics is expected to open a new blue ocean for Lehman Sports Strategy. On July 30, Lehman issued a notice stating that the controlling shareholder of the company will contribute 25 million euros to participate in the equity investment of Swiss Infront Sports Media Group with investors such as Wanda Group, IDG, Chinese Culture Fund and Oriental Pearl. Infront Group is the world's second largest sports marketing company and one of the world's largest sports media production and broadcasting companies. It ranks first in the world in football and winter sports. The World Cup and Winter Olympics are the world sports operated by Infront. The two most brilliant pearls in history. The shareholding investment of Lehman's controlling shareholders in Infront will lead Lehman to fully participate in the international sports market, strengthen cooperation with international sports organizations, and provide reference and experience for Lehman's football sports media business, which is Lehman's sports strategy. Provide synergy.
It is a coincidence that Lehman reached and released the equity investment plan for Infront on the day before Winter Olympics, and the coincidence is the fit between Lehman Sports Strategy and National Sports Strategy. In 2011, Lehman entered the sports industry with football as the incision and became the strategic partner of the Chinese Football Association and the official sponsor of the Chinese Super League. At that time, Chinese football was at a low point, and the league faced a crisis of “streaking†without title. Lehman insisted on investing and firming. Supporting the development of Chinese football, it finally ushered in a strong recovery of Chinese football, and also brought substantial returns to its investment in the football industry. During the period, the introduction of the national football strategy was the strongest booster. This time, Lehman is likely to stand on the cusp of the development of ice and snow: It is understood that the Winter Olympics project includes a total of seven major items, belonging to 7 international sports associations, and Yingying has represented the seven associations. Including the International Ice Hockey Federation, the International Ski Federation, etc., almost monopolized the international ice and snow sports events, in addition, the Infront also holds the right to broadcast the Winter Olympics. In the bid report of Shen Dongao, Beijing proposed that the holding of the Winter Olympics will drive 300 million people in China to participate in the ice and snow project, which means that the Chinese ice and snow sports industry will usher in a blowout.
While the football strategy has surfaced, whether Lehman will take advantage of the surplus and make the ice and snow movement become the second engine of Lehman Sports, and become the focus of the market. In any case, Lehman will continue to follow the national strategy, relying on the winter Olympics, fully invigorating the dual advantages of Infront in the field of football and ice and snow, and fully exerting the synergy effect of Infront International Resources and Lehman’s Chinese football layout. This is the honeymoon of the seven-year golden gold of the future Winter Olympics. 
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