LeTV joins the color TV circle "Spring Warfare Warfare" to announce the occurrence of major events on March 30th

March 22 news, the color TV circle provoked by Xiaomi "spring war of words" further fermentation, today as a millet "old folk" Le Le as "not forgetting the old" to join the battlefield, on the one hand, publicly released posters responded to this verbal battle It is said that “there is nothing like rice, boasting of the sea, opening up the river, nowhere to help others, and refusing to talk only about hardware”, and it is an irony for the participating parties such as Xiaomi, Hisense, Kukai, and Changhong.

On the other hand, LeTV took the opportunity to announce that it would hold a press conference on March 30th. A major event occurred. According to analysis from industry veterans, LeTV may also be launching a new super TV or jointly launching a new ultra-thin, curved smart TV with TCL.


Earlier media reports, LeTV and TCL cooperation "floor" has also made new progress, TCL Corporation's subsidiary TCL Multimedia will jointly develop 55,65-inch curved TV new products with LeTV, currently LeTV has increased 55, 43-inch TV The proportion of goods supplied by TCL Multimedia. In addition, the cooperation between the two sides in Internet business operations is also the highlight.

If this LeTV really released a new "ultra-thin, curved surface" super TV, according to the music as usual style, from the content, configuration, price and other aspects of the release on the 23rd "surface" TV millet TV formed a "full reclamation" . According to industry insiders, this is undoubtedly a “salt of salary” for Xiaomi, which has no content advantage and lacks upstream supply chain support.

As we all know, in the past two years, the competition in the smart TV field has been particularly fierce, and the original market structure has been broken. In particular, the Internet smart TV brands such as LeTV are represented and reconstructed the criteria for users to select smart TVs. At present, users have considered the comprehensive indicators such as screen selection, hardware selection, configuration selection, process design, content, and ecological services. .

However, what is important is that after the war of words, we will usher in a new product conference that has "premium and pleasant surprises." As for how, let us wait and see on March 30.

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