Looking at the development of the industry from China's top 100 electric companies

On November 12, 2009, the Top 100 China Electrical Industry was announced. Xi'an Electric Power Machinery Manufacturing Company continued to top the list with 15.41 billion yuan in operating revenue, an increase of 32.2% year-on-year.

The top ten companies in the current Top 100 are the same as the previous ones. Baoding Tianwei, Xuji Group, Daquan Group, Xiangtan Electric, Pinggao Group, Zhengtai Electric Appliances, Jiangsu Huapeng Transformer, TBEA Substation, and Qingdao Transformer ranked second to tenth.

What makes one eye-popping is that the performance of Shanghai Pudong Wire & Cable (Group) Co., Ltd., which ranked ninth with annual operating revenue of RMB 3.261 billion, drastically dipped to RMB 1.123 billion last year. The ranking dropped to 67.

This year's data released in 2009 is the most serious economic crisis. It reflects the increase in the market share of local brand companies, the deceleration of growth rate, and the decline in profit margins.

The information provided by the organizer Electric Times Magazine shows that from the top 100 companies’ product operating income and total profit, the 63 local brand enterprises that were selected have dominated the Chinese electrical market, with sales revenue accounting for 74% of the top 100 total revenues. , 1.8 percentage points higher than the 72.2% of the previous year. Total profit accounted for 57.8%, which is 1.9 percentage points lower than 59.7% of the previous year.

The operating income of local brand enterprises reached a total of 195.26 billion yuan, an increase of only 10.52%, a significant decline from the previous 25.32% growth rate. The profit was 15 billion yuan, an increase of 23.71%, a decrease of 12 percentage points from the previous growth rate of 35.66%.

The threshold of the top 100 finalists has been increasing year by year. The operating income of the 100th company this year has reached 691 million yuan, which is much higher than the 555 million yuan of the previous year.

The operating income of foreign-brand enterprises was 55.9 billion yuan, an increase of 5.50%, which was a 10 percentage point lower than the previous growth rate of 15.08%.

The number of top 100 foreign-funded branded companies has decreased by 2 compared to the same period of last year. This very important signal shows that their market competitiveness has encountered severe challenges from local brand companies.

The Siemens Group, which ranks second only to ABB in the Chinese electrical market, only had 7 shortlisted 100 companies this time, and there were 3 unsuccessful companies, namely Shanghai Siemens High Voltage Switchgear Co., Ltd., Siemens Motor (China) Co., Ltd. and Shanghai MWB Transformer Co., Ltd. the company. The latest annual report of the 2010 fiscal year released by Siemens shows that in the case of a slight decrease in its total operating income compared to the 2009 fiscal year, “the overall growth rate in Asia and Australia is 10%. Emerging countries have a particularly strong growth momentum.” But China’s operating income is growing. Only 12%, far below the growth rate of 17% and 32% in India and Brazil, it seems that Siemens’ performance in China is not as good as it used to be.

ABB Group is the Shanghai ABB transformer company, this company is known for the production of dry-type transformers, floating in the field of the most competitive distribution transformers. However, ABB still has 10 companies re-entering the top 100, and is still the top 100 companies in the list. The operating income of these 10 companies was as high as 18.22 billion yuan. Together with the top 20 companies out of their top 100, their position in the Chinese market remained elusive. ABB's global orders for the third quarter of this year increased by 13%. Excluding the power product business, almost all business units maintained double-digit growth. Its Chinese market share accounted for about 13%, and it has been ranked in its global market for four consecutive years. The first one. Schneider Electric also lost one company. The Schneider (Beijing) medium-voltage company that was on the list last year was not seen this year. What is interesting is that the operating income of the four listed companies in the group has actually increased by about 7% from the five companies last year. The multinational group's global operating income dropped by 14.1% in 2009, and its market share in the Asia-Pacific region accounted for 21%. This proportion has rapidly risen to 25% in the first half of this year, and the operating income in the Asia-Pacific region has “significantly increased by 24%”. While sales in other parts of the world only increased by 8% year-on-year, it can be seen that China, the world's second-largest market, has contributed a lot to the growth of the group.

On the surface, the number of foreign brands entering the top 100 began to decline, and their market share showed a downward trend, but their profitability went against the market. The profits of the 37 enterprises listed on the list reached 10.9 billion yuan, an increase of 19.31%, which is 2.4 percentage points higher than the previous growth rate of 16.90%.

Taking Siemens as an example, its operating income declined in fiscal 2010, but profits hit a record high. The company’s net income rose by 63% to 4.1 billion euros.

In the high-end business area of ​​China Electric, the market performance of multinational companies is quite outstanding. For example, the growth rate of ABB's automation business this year is more than 20%. The growth of Schneider's industrial control business is much better than last year. The foreign-funded enterprises with the words “automation”, “electrical drive” and “industrial control” among the top 100 companies have almost a good market performance. Although local brand companies have made great strides in the mid-to-high-end market in recent years, There is a large gap in competitiveness in this area.

“We value both market share but not market share theory. We have to eat longer and eat better than anyone in this market.” One of the foreign-funded company's words also seems to have been verified: the finalists were 37 The average profit rate of foreign brand enterprises is 19.50%, which is far higher than the 7.68% of local brand enterprises.

Due to weak R&D capabilities, extensive management practices, and low brand image, local brand companies are struggling with orders for prices alone, and their sustainable development prospects are worrisome.

For example, a local brand enterprise in the transformer industry squeezed more than RMB 10 million to squeeze the competitors’ “trick” story in order to squeeze into the national network and South China Net’s supplier sequence. In the eyes of most foreign companies It is incredible.