Recently, Skyworth and Tencent Video launched the 2016 year-long masterpiece, Skyworth Box A9. As the first ultra-thin all-metal high-end box in the Skyworth box family, the A9 brings users more upgrade surprises on hardware and content resources. The box new products released this time offer many wonderful contents for the large-screen users in the living room, and also brings unique experiences of the WeChat cloud album and QQ music on the big screen. Analysts in the industry stated that the smart box market is currently in the stage of transition from rapid growth to maturity, and companies that rely solely on hardware to create profitability are facing a severe test; Skyworth will increase its investment in content and applications and can directly drive video and Application service business, occupied the entrance to the living room economy.
Skyworth Box High-performance New Products Bring Multi-directional Experience to Users
In 2016, the OTT industry is still a highly competitive battlefield. Major manufacturers have launched new products to seize market share. As a leading digital set-top box company in China, Skyworth has grasped the development opportunities brought by the Internet+ to the TV box, and continued to inject innovative elements in product design, hardware configuration and content. This time, Skyworth teamed with Tencent Video to introduce the Skyworth Box A9, which is designed to give users a brand new living room entertainment experience and to create products that meet the public's aesthetic and have outstanding practicality. . This paragraph Skyworth box A9 design breaks through the tradition, using all-metal body, a unique matte texture gives the user a good look and feel. The A9 also has an important feature in terms of appearance: it is ultra-thin, and its thickness is only 14mm. According to a series of designs for Skyworth Box A9, Chen Weilin, Digital Product Operation Director of Skyworth introduced: Skyworth has its own brand, and we always uphold the principles of fine hardware, platform systems and services for Skyworth Boxes to ensure the selection and craftsmanship of core hardware. At the same time, it will surprise and rest assured users in cost-effectiveness and operation and maintenance.
It is based on this brand persistence that Skyworth configured 64-core eight-core Cortex-A53 chips and other mainstream high-end hardware for the A9. Therefore, Skyworth Box A9 has strong data computing capabilities, and its analytical energy efficiency is three times that of today's high-end smart phones, allowing users to get a smooth and excellent operation viewing experience. At the same time, A9 also takes into account the needs of audio enthusiasts, in addition to hardware support for stereo stereo surround Dolby surround sound, but also individually support coaxial fiber output external power amplifier. The product also has 8G large storage and 1G DDR3 dual channel memory, to meet the user's requirements for commonly used TV-side applications and games.
In addition to the design of the box itself, which is centered on the family, Skyworth Box also has originality in accessories in order to meet the needs of every family member. This time, Skyworth Box A9's remote controller was introduced, and a digital button similar to the TV remote controller was specially designed to reduce the strangeness of the elderly family users to smart devices. The remote control also has its own "TV control area", which can be used to learn the code value of each button of the original TV remote control according to the operation instructions, so as to control the television. This feature greatly enhances the user's convenience of watching movies. It only requires one remote control to control the box and the TV at the same time.
Content is Wang Duo Application Service Layout Home Entrance
In this age when content is king, Skyworth Boxes has also begun to exert its efforts in the cooperation of the content industry chain. As the first major new year of Skyworth Box, A9 pays more attention to the user's actual viewing experience. Its content resources come from Tencent's video and the Internet's integrated broadcast and control platform. Thanks to the in-depth cooperation between Skyworth and Tencent videos, users can watch the unique Hollywood blockbusters, single-play US dramas, sports events, and popular variety shows from Tencent. Liu Guibin, head of Skyworth's retail product line, stated that Skyworth Box has been launching high-quality box products and focused on improving the quality of digital audio and video for consumers. Now we will further improve the built-in video resources and cooperate with more high-quality Internet video portals. .
Currently, in the OTT box industry, relying solely on the video content supply of the seven licensees has been difficult to meet the increasing needs of users, and improving the content of built-in video resources has become an important part of the development of TV boxes. Therefore, in terms of resources, Skyworth Box A9 is equipped with a new Android 5.1 system, allowing users to download and install third-party application market to expand resources. A9's comprehensive openness makes the entertainment and leisure games of the box more variety, giving users a better entertainment experience. At the same time, Skyworth Box continues to introduce more Internet video website content, making TV boxes an important entry point for smart homes in the “Internet Plus†era.
In order to meet the user's growing living room entertainment experience, the A9 box also comes with an application store, which includes video and music, education, living, home entertainment and other applications. It is worth mentioning that in many smart applications, the system also comes with two popular Tencent applications: "WeChat living room cloud album" and "QQ music." Users can enter the living room cloud album through WeChat, and upload photos to share with the whole family at any time. The QQ Music has a million-level genuine music library, at any time on demand various types of massive tracks, as well as radio ranking recommendations, synchronized lyrics display, enjoy the wonderful music at any time in the living room.
At present, the Internet era is facing a major change - the "experience" of change, that is, the product is no longer a simple material product, but a kind of service based on the scene, around the needs of people. In order to adapt to the development trend of the market, Skyworth Box has placed content information services at the core of the home informationization portal. The launch of the A9 is an important step in building a family interaction center. Shi Zhi, president of Skyworth Digital, stressed: Nowadays, companies must change the hardware thinking of past product sales, that is, reach the end of the value chain, and pay attention to “iteration†and “interactionâ€. In the age of the Internet, Skyworth will use the medium of products to strengthen interaction with supply chains and users, integrate multiple needs and ideas, continue product upgrades, and build a virtuous value chain cycle.
Skyworth Box High-performance New Products Bring Multi-directional Experience to Users
In 2016, the OTT industry is still a highly competitive battlefield. Major manufacturers have launched new products to seize market share. As a leading digital set-top box company in China, Skyworth has grasped the development opportunities brought by the Internet+ to the TV box, and continued to inject innovative elements in product design, hardware configuration and content. This time, Skyworth teamed with Tencent Video to introduce the Skyworth Box A9, which is designed to give users a brand new living room entertainment experience and to create products that meet the public's aesthetic and have outstanding practicality. . This paragraph Skyworth box A9 design breaks through the tradition, using all-metal body, a unique matte texture gives the user a good look and feel. The A9 also has an important feature in terms of appearance: it is ultra-thin, and its thickness is only 14mm. According to a series of designs for Skyworth Box A9, Chen Weilin, Digital Product Operation Director of Skyworth introduced: Skyworth has its own brand, and we always uphold the principles of fine hardware, platform systems and services for Skyworth Boxes to ensure the selection and craftsmanship of core hardware. At the same time, it will surprise and rest assured users in cost-effectiveness and operation and maintenance.
It is based on this brand persistence that Skyworth configured 64-core eight-core Cortex-A53 chips and other mainstream high-end hardware for the A9. Therefore, Skyworth Box A9 has strong data computing capabilities, and its analytical energy efficiency is three times that of today's high-end smart phones, allowing users to get a smooth and excellent operation viewing experience. At the same time, A9 also takes into account the needs of audio enthusiasts, in addition to hardware support for stereo stereo surround Dolby surround sound, but also individually support coaxial fiber output external power amplifier. The product also has 8G large storage and 1G DDR3 dual channel memory, to meet the user's requirements for commonly used TV-side applications and games.
With the popularity of set-top boxes and smart TVs, home entertainment has become increasingly large and private. In a home, each bedroom and living room may be equipped with a large-screen TV and a set-top box. If a family has only one router, then the set-top box's function of signal reception and route bridging becomes more important. Based on this application scenario, Skyworth Box A9 achieves dual-channel WiFi through an external dual-antenna, which allows the signal strength to reach 300 Mbps, effectively reducing the WiFi blind area in the home and expanding the signal coverage, making the user's audio-visual entertainment experience smoother.
In addition to the design of the box itself, which is centered on the family, Skyworth Box also has originality in accessories in order to meet the needs of every family member. This time, Skyworth Box A9's remote controller was introduced, and a digital button similar to the TV remote controller was specially designed to reduce the strangeness of the elderly family users to smart devices. The remote control also has its own "TV control area", which can be used to learn the code value of each button of the original TV remote control according to the operation instructions, so as to control the television. This feature greatly enhances the user's convenience of watching movies. It only requires one remote control to control the box and the TV at the same time.
Content is Wang Duo Application Service Layout Home Entrance
In this age when content is king, Skyworth Boxes has also begun to exert its efforts in the cooperation of the content industry chain. As the first major new year of Skyworth Box, A9 pays more attention to the user's actual viewing experience. Its content resources come from Tencent's video and the Internet's integrated broadcast and control platform. Thanks to the in-depth cooperation between Skyworth and Tencent videos, users can watch the unique Hollywood blockbusters, single-play US dramas, sports events, and popular variety shows from Tencent. Liu Guibin, head of Skyworth's retail product line, stated that Skyworth Box has been launching high-quality box products and focused on improving the quality of digital audio and video for consumers. Now we will further improve the built-in video resources and cooperate with more high-quality Internet video portals. .
Currently, in the OTT box industry, relying solely on the video content supply of the seven licensees has been difficult to meet the increasing needs of users, and improving the content of built-in video resources has become an important part of the development of TV boxes. Therefore, in terms of resources, Skyworth Box A9 is equipped with a new Android 5.1 system, allowing users to download and install third-party application market to expand resources. A9's comprehensive openness makes the entertainment and leisure games of the box more variety, giving users a better entertainment experience. At the same time, Skyworth Box continues to introduce more Internet video website content, making TV boxes an important entry point for smart homes in the “Internet Plus†era.
In order to meet the user's growing living room entertainment experience, the A9 box also comes with an application store, which includes video and music, education, living, home entertainment and other applications. It is worth mentioning that in many smart applications, the system also comes with two popular Tencent applications: "WeChat living room cloud album" and "QQ music." Users can enter the living room cloud album through WeChat, and upload photos to share with the whole family at any time. The QQ Music has a million-level genuine music library, at any time on demand various types of massive tracks, as well as radio ranking recommendations, synchronized lyrics display, enjoy the wonderful music at any time in the living room.
At present, the Internet era is facing a major change - the "experience" of change, that is, the product is no longer a simple material product, but a kind of service based on the scene, around the needs of people. In order to adapt to the development trend of the market, Skyworth Box has placed content information services at the core of the home informationization portal. The launch of the A9 is an important step in building a family interaction center. Shi Zhi, president of Skyworth Digital, stressed: Nowadays, companies must change the hardware thinking of past product sales, that is, reach the end of the value chain, and pay attention to “iteration†and “interactionâ€. In the age of the Internet, Skyworth will use the medium of products to strengthen interaction with supply chains and users, integrate multiple needs and ideas, continue product upgrades, and build a virtuous value chain cycle.