The 3D home entertainment industry chain has taken shape

In 2010, the most compelling aspect of digital entertainment is undoubtedly the rapid 3D entry into the home. It is used in a variety of home electronic entertainment products, such as 3D TVs, 3D Blu-ray and 3D digital cameras. At the just-concluded CES in the United States, the international electronics giants represented by Sony have launched a more extended 3D product line based on 3D TVs, and at the beginning of 2011 they accelerated the 3D strategy of entering the home.

The bottleneck of the content of the industry chain has exceeded the current number of brands that have achieved sales of 3D TV products in the Chinese market, and the number of 3D TV models has exceeded 60, far exceeding the development speed of LED and network TV at the same time. The survey data of the 100-sector flat-panel TV market in China Yikang show that during the New Year's Day just past, the sales ratio of 3D models to 46-inch TV products reached 10%, and 50-inch or more accounted for more than 20%, and 3D has rapidly occupied. The major high-end product lines of TV brands. According to the latest data report from Display Search, in 2010, the global sales of 3D TVs were around 3.2 million units. It is estimated that 3D TV shipments will reach 18 million units in 2011.

The bottleneck of 3D TV content will also be gradually broken through. In 2010, there were 16 globally released 3D movies and 30 in 2010. It is expected that there will be an explosive growth in 2011. The major Hollywood film production companies have already adopted 3D as an essential technique for making large-scale films. In addition to 3D movies, the number of various 3D Blu-ray discs will also increase significantly. With the gradual maturity of the 3D TV market, there will be more and more multi-functional 3D TVs and small-size 3D (40-inch) in 2011. The 3D TV product line will expand rapidly, covering more market segments.

The active 3D visual effects of the camp's active shutter-type temporary residence are more than just a way to achieve. From color-difference technology to polarized technology to active shutter-type, 3D technology has experienced many years of exploration and evolution, and now active shutter 3D technology is perfect and Mature, becoming a major driving force for the rapid spread of 3D TV. From the current market performance, active shutter products account for nearly 80% of the market share. This also confirms the maturity and applicability of the technology on the other hand.

In fact, as early as 2010, Sony provided professional 3D shooting equipment for the 3D movie “Avatar” that swept the global box office, provided professional 3D camera and broadcast equipment for the 2010 World Cup in South Africa, achieved 25 games in 3D, and launched 3D playback support. 3D LCD TVs, 3D Blu-ray players and 3D home AV devices, expanding 3D applications into personal digital imaging, and launching Cyber-shot and a digital cameras supporting 3D panoramic scanning, establishing Sony as the only company in the world Chain 3D solutions provide vendors with leadership in the 3D space. Since CES 2011, Sony has continued to push 3D applications on a wider range of consumer products, offering more personalized 3D products, allowing users to easily create, play and share personalized 3D content, creating a living room for consumers. A full 3D entertainment experience for the center.

Keywords: picture quality, comfort, low-energy picture quality, and 3D viewing comfort are two important factors that affect 3D performance, and energy consumption is another key indicator of 3D TV performance. In 2011, 3D TV product features also Will continue to focus on these three aspects. Take Sony as an example. In 2010, Sony introduced a Sony LED 3D LCD TV based on six core 3D technologies to achieve vivid and vivid 3D image quality and smooth 3D dynamic effects. The original anti-strobe function effectively reduces ambient light. The strobe reduces eye fatigue when watching 3D for a long time, improves the stability of 3D images and the comfort of 3D viewing, and the application of advanced energy-saving technologies such as smart state sensing, energy-saving shutdown, and energy-saving setting menus. It also enabled Sony 3D LCD TVs to achieve lower energy consumption in similar products.

According to the investigation of 100-city flat-panel TVs in China Yikang, during the New Year's Day 2011, Sony TV sales increased by more than 40% year-on-year, of which the market share of products over 46 inches reached 14%, and the market share of 3D models remained stable at 40%. the above. With the accumulation of quality and 3D technology, Sony maintained a leading market advantage in high-end TVs represented by 3D in 2010.

With the development of 3D technology, the increase of 3D content and the further extension of 3D in home products, in 2011, it is believed that 3D will enter the families of ordinary consumers at a faster rate. More personalized 3D products, content and applications will open up new directions for the popularization and development of 3D. Taking the living room as the center, creating, viewing, and sharing 3D will soon become a new entertainment way for consumers to enjoy 3D.