[Global Network Technology Reporter Chen Jian] In 2016, Meizu made a big splash in the mobile phone industry, but by 2017, its presence seemed to have faded significantly. Despite launching 12 "events" and releasing 14 new products, many questioned where the most innovative domestic brand had gone. As 2018 marked Meizu's 15th anniversary, the company held a communication meeting at the start of the year, signaling a fresh beginning.
The rise of Chinese smartphone brands in 2017 saw Meizu being notably low-key this year. While Huawei and Xiaomi enjoyed successful years, with Huawei climbing into the global top three and Xiaomi making a strong comeback—especially in India, where it even surpassed Samsung—Meizu, once as hot as these giants, appeared to be fading from the spotlight.
As for product innovation, the only notable release was the Meizu Pro 7, which sparked debate over whether it was truly innovative. After the Pro 7 launch, it briefly revived some of the popularity that the Pro 6 had generated, but it also led to some humorous reactions from critics.
However, people often believe in extreme narratives. Although Meizu's market share shrank in 2017, the company wasn't as bad as the media suggested. According to data from the Ministry of Industry and Information Technology, the Chinese smartphone market declined by 30% year-on-year in December 2017, showing signs of fatigue. Meizu shipped 20 million units in 2017, generating around 20 billion yuan in revenue—essentially the same as in 2015. Far from collapsing, the company actually achieved stable profits, proving that the rumors of its decline were exaggerated.
Market Needs Meizu’s Innovative Spirit
Meizu has always been admired by fans for its spirit of innovation. Some used to mock the company, saying that after every Meizu product launch, other manufacturers would follow with similar features. While this was a form of ridicule, it also reflected how Meizu influenced the industry through its creative approach.
From the Meizu SmartBar to the “mBack†feature, which later became widely imitated, Meizu has consistently pushed the boundaries of mobile innovation. Even the early circular design of Meizu was ahead of its time. In 2017, while the industry was focused on full-screen designs, Meizu took a different path with its “painting screen,†sparking both criticism and admiration. Though not universally accepted, it showcased Meizu’s willingness to explore alternative solutions in an increasingly competitive market.
Although Meizu is no longer just a small, niche brand, many hope that under the leadership of Huang Zhang, it will continue to embrace the “artisan spirit†and push for real innovation rather than following the trend of imitation that many domestic manufacturers have fallen into. In 2017, the design of many smartphones seemed to be heavily influenced by Xiaomi and Samsung’s full-screen trends. As China moves from “Made in China†to “Created in China,†the world is beginning to see the uniqueness of Chinese products. What the market needs more than ever are brands like Meizu that dare to innovate and stand out.
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