[Global Network Technology Reporter Chen Jian] In 2016, Meizu made a big splash in the mobile phone industry, but by 2017, its presence seemed to fade significantly. Despite launching 12 "events" and releasing 14 new products, many questioned where the most product-heavy domestic brand had gone. 2018 marked Meizu's 15th anniversary, and at the start of the year, the company held a communication meeting to re-energize itself.
The rise of Chinese smartphone brands in 2017 saw Meizu being notably quiet this year. While Huawei and Xiaomi enjoyed successful years—Huawei breaking into the global top three and Xiaomi making a strong comeback, even surpassing Samsung in India—Meizu, once as hot as these giants, appeared to have disappeared from the spotlight.
Regarding product releases, only the Meizu Pro 7 sparked discussions about whether it was truly innovative with its "painting screen" feature. After the Pro 7 launch, it briefly revived some of the popularity seen with the Pro 6, but it also led to some humorous reactions from users.
However, people often believe in extreme narratives. Although Meizu’s market presence shrank in 2017, the reality wasn’t as bleak as the media suggested. According to data from the Ministry of Industry and Information Technology, the Chinese smartphone market dropped by 30% year-on-year in December 2017, showing signs of market fatigue. Meizu shipped 20 million units in 2017, generating 20 billion yuan in revenue—essentially matching 2015’s performance. Far from collapsing, Meizu actually achieved stable profits that year, contradicting the rumors of its downfall.
Market Needs Meizu’s Innovative Spirit
Meizu has always been admired for its innovation. Many mocked the brand, saying that after Meizu released a product, other manufacturers would quickly follow with similar features. While this was a form of ridicule, it also reflected Meizu’s influence on the industry through its pioneering ideas.
From the SmartBar to the "mBack" gesture, Meizu’s innovations were widely imitated. Even the early "small circles" design was revisited by others. Meizu has consistently pushed the boundaries of mobile phone innovation. Though the "painting screen" faced criticism, it was one of the first attempts to explore alternative designs when the "full screen" trend was gaining momentum. In an era where screen-to-body ratio is increasingly important, Meizu’s approach may not have been perfect, but it showed a willingness to think differently.
Although Meizu is no longer just a small, niche brand, many still hope that under the leadership of Huang Zhang, it can maintain its "artisan spirit" and continue to innovate rather than fall into the trap of imitation like many other domestic companies. In 2017, many phone designs were heavily influenced by Xiaomi and Samsung’s full-screen trends. As China moves from "Made in China" to "Created in China," the world will see more unique and innovative products. What the market truly needs is more creativity like that of Meizu.
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