A barrier: low cost <br> <br> to find out, reporters came to Shenzhen LED International Procurement Exchange Center in Shenzhen Huaqiang (000062) North shopping district.
There are many brands of LED companies and businesses gathered here, and there are a large number of companies that specialize in LED lighting products. There are everything from bulb lamps, downlights, spotlights, and lamps to garden lights and tunnel lights. In addition, the reporter found that the price difference between these products is also relatively large, such as a bulb lamp has 30 yuan a, but also made the lighting to sell more than 100 yuan.
One of the lighting company's sales staff told reporters that there are many factors that determine the price of LED lamps, including the quality of the chips used, the number of beads, and the type of technology used. However, overall, the prices of LED luminaires have dropped a lot, and the current prices are about 30% lower than at the end of last year. He pointed to an 18-watt LED fluorescent tube in the store and said: "This year we sold more than 200 yuan and now it has dropped to 160 yuan."
However, as an ordinary consumer, if you want to buy LED lamps, there is still no way to start. Because neither know how to distinguish the chip quality, nor the number of lamp beads, let alone to understand whether the product adopts the latest technology. For the energy-saving effect and lamp life, the clerk also has different arguments. The reporter saw a LED lamp at a counter, and the owner said that he would charge 45 yuan. However, when the reporter asked "how many watts," the owner actually said I do not know.
"An important reason why the LED lighting market is difficult to open now is that the price is high and exceeds the acceptance of ordinary consumers," said Lin Jianhui, an analyst at Qilu Securities. Compared to incandescent and energy-saving lamps, LED lamps are indeed more expensive. The above-mentioned price of 160 yuan 18-watt LED fluorescent tube, sales staff said that the efficiency of the Philips brand of 45-watt fluorescent lamps, the price is only 10 yuan.
For another example, the efficacy of a 5-watt LED bulb is equivalent to 12-15 watts of energy-saving lamps and 40 watts of incandescent lamps. However, the price of LED bulbs last year was around 90 yuan. This year, it dropped to about 60 yuan. The price of energy-saving lamps is about 10 yuan, while that of incandescent bulbs is only about 1 yuan.
"Although there is a certain decline in LED lighting products at present, the decline is too small. If it can be reduced to 15 yuan like an energy-saving lamp, the market will certainly recognize it." Ruifeng Photoelectric Dongji Wang Yuchun said in an interview: "If I It is an ordinary consumer. I will not buy such an expensive lamp."
Obstacles II: a crisis of confidence <br> <br> However, in medium shot Corey Dr. Zhong Qun, general manager of view, the price is not the fundamental obstacles, the biggest obstacle to the promotion of LED products are of inferior products flooding the market crisis of confidence caused. Zhongjing Kerui is mainly engaged in the development and application of LED lighting products. It specializes in advertising lighting. This year, it began to focus on indoor lighting and commercial lighting product development.
Zhong Qun painedly said: "There is no demand for the market. The main reason is that the market has died."
According to reports, in the field of industrial lighting and commercial lighting, many of them would like to install LED lighting products. Because they use large voltage, some large factories have already implemented the contract energy management (EMC) and have higher requirements for energy conservation. At present, LED lighting manufacturers mainly sell LED lighting products to wholesalers, and they do lighting projects for end customers. Complete retail retailers have not yet done so. First, retail needs a lot of money. Second, most LED lighting products do not meet the retail requirements. The retail products need 100% quality assurance. The wholesaler who works as a project provides a total solution for LED lighting products, not only responsible for installation, but also responsible for subsequent replacement and maintenance.
Zhongqun said that the biggest problem now is that there are too many inferior products in the market. For a new product such as a LED light, customers often buy a 10 inch, 20 inch test, if the test product is not, may not buy. The end result is that the product loses the trust of the customer and the market shrinks, so that the lighting manufacturers can't do it either. The industry has such an example. A certain packaging manufacturer in Zhongshan has a poor product quality and uses a low-price strategy to dominate the market. However, the quality of a lamp made from the packaging products of the factory has been used for half a year, and eventually the downstream lighting manufacturers Suffered.
There have been industry insiders said, "When the price of LED bulbs drops below 30 yuan, they can gain market recognition."
However, when the reporter visited Shenzhen International Sourcing Exchange Center, it was found that five-watt bulbs sold for about 30 yuan, and some even reached 20 yuan. With the energy saving effect of at least 50% of LED lamps, it is actually a good deal to buy such a light bulb.
“When the customer actually uses it, he discovers that the legendary new product, which has a lifetime of tens of thousands of hours and more than ten years, hangs up in just six months, and suddenly realizes that this is the LED light. Dare to buy?†said Lin Jianhui, an analyst at Qilu Securities.
“The solution to this problem is to continuously improve the industry laws and regulations and effectively protect the rights and interests of consumers. If the product is not long-lived, a specification will be issued; if the light fades out, a specification will be issued to solve the problem a little.†Zhong Qun said "However, this ultimately depends on the advancement of industry technology, because the standards on which the standards are based are not directly stipulated or costly to buy, but rather do a lot of technical research work."
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