No one can deny the tremendous influence of WeChat today. In just three years, the number of users has already exceeded 600 million, becoming the most influential software in the mobile Internet era. Now mobile phone users are almost ready to install WeChat, WeChat has gradually replaced the trend of mobile QQ to become the most convenient tool for instant messaging, and the limelight of the circle of friends has also overshadowed Sina Weibo. For a time, everyone is WeChat and the circle of friends is a friend. The circle is filled with various kinds of chicken soup for the soul, destroying the figure show 45° self-timer to look up at the sky, angry youth remarks, Hai Tao Daigou and other news to see what happened in the life of friends and become the driving force of brushing friends circle every day. Of course, it may also be because These messy contents give you a new understanding of your "friends", perhaps more intimate, and may also become alienated. The topic is far-reaching. When people face such a big piece of cake, the emergence of WeChat marketing is inevitable. Both merchants and enterprises and institutions think of WeChat as a marketing straw, in fact, setting up their own image relative to the collar. For a wide range of image propaganda, WeChat is more inclined to point-to-point precision marketing and promote its own products. Did you sweep down on us today? Everyone has released marketing advertisements, shaped publicity images, and used all means to seize the WeChat market. The means are rich and colorful, size and number to boost powder, create brand public accounts, discount promotions, online and offline activities... The purpose is to let you Concerned about the WeChat account, only the number of bases up, only to talk about marketing. What I want to dry today is the “WeChat printer.†It looks like Zhang Da Ma’s family hasn’t had any related drying orders. I’ll share it with you. Since braising is not a matter of technology development, there may be some mistakes in the middle. Please pat the criticism.
What is a WeChat printer? Take a piece of encyclopedia it:
The WeChat printer is an offline interactive tool that helps businesses attract fans. Consumers can follow the QR code on the WeChat printer's screen and become fans of the WeChat public platform. Then they send the photo they want to print to the merchant. On the public platform, the printer will automatically print photos. The great value of the product lies in the fact that it can help merchants quickly accumulate fans online and establish contact with target consumers, especially when they do offline activities and promotions. They have a very good effect of attracting fans and enhancing the popularity of the scene.
WeChat printers are referred to by some businesses as WeChat marketing artifacts. They display multimedia advertisements through large-size high-definition LCD screens, and use free print photos as a gimmick to induce users to follow the official WeChat public accounts. Is the WeChat printer really popular? In the end, you have a judgment in your heart. Speaking of this WeChat printer, it is the unit leader who participated in the so-called training of a famous Wechat marketing teacher and presented it. Of course, the training fee is expensive. As for whether it has any effect, how much it is, how much dry goods are, or whether it is worthwhile, it is very stupid. Come? I didn't know if I didn't listen to classes, but I thought that it seemed to be those things, and I still had to fumble on my own. This unit of micro-channel printer presented to the unit is naturally responsible for the hard work of me.
Taobao search link
Searched on the Internet, it seems that the machine's price is not cheap, are close to 10,000 yuan.
This WeChat printer is equipped with a mainstream 42-inch screen. The head is still relatively large. The iron shell weighs more than 100 pounds. The four big men spent a lot of effort to get it back from the freight station to the office.
Take a look at what's behind it, unlike the thin size of many vertical display screens. There's a big chassis behind this one that looks like an upturned P-share.
Behind the chassis there are two parts that can be opened with a key, the upper part is a color inkjet printer
The specific model is EPSON R230, which is a mainstream model, 6-color inkjet, relatively stable performance
The lower part of the installation is the mainframe part of the computer. It consists of three large blocks. I looked roughly and should be the power supply, motherboard and video card.
This should be part of the graphics card
This part should be the motherboard, the expansion interface is relatively shabby, there are only 2 USB ports, a VGA port, an audio output, no network cable interface, you need to use USB to Ethernet port converter. It should be noted that when the machine uses the WeChat printing function, it must be connected to the network. Therefore, if the area is not covered by the wireless network, wired access is required.
The power section is nothing to say, regulators and switches
The distribution of some scattered parts, there are two stacks of printing paper, a printer driver and a USB to Ethernet converter, not equipped with instructions, relying on their own exploration ah ... ...
Turn on the power switch, after a while there is ... XP boot screen! The amount of hardware configuration for this product is roughly the same
After booting, the manufacturer sets a self-start program and then automatically enters the display screen. Since it was the manufacturer's advertising, I replaced it with the promotional content that we needed. The display effect of the LCD screen is not bad, this piece should occupy the most important part of the cost, it should be noted that this is not a touch screen. The display screen is divided into three parts. The one that occupies the most space is the following one. It can be scrolled. The content of the promotional video can be played on the top left. The QR code and some information display are on the top right. In order to avoid the suspicion of advertising, I have coded.
Back to the computer interface, we look at its configuration, and sure enough, some years have passed. By the way, you have to prepare a set of wireless mouse and keyboard yourself.
It is also quite simple to display the content of pictures and videos. Find the folder where the program is located and throw the pictures and videos into the corresponding files. The best resolution and file format to keep the same, especially video, do not use high-definition, or you do not discuss this configuration card.
I selected a few beautiful pictures, adjusted the size, and threw them all into a folder for scrolling. The content of the display part is so much. Because the manufacturer's program is fixed, it seems that there are so many things that one can adjust.
Let's look at the printed part. The flow is: 1. Scan the QR code to focus on the WeChat public number, 2. Prompt to enter the device number in the upper right corner, 3. Then get the print password, 4. Send the print image, 5. Write down the mood message and wait for the photo to print. In addition, when the goods are opened, there is a circle of color LED lights outside, feeling more rustic flavor.
So how did this product achieve WeChat printing?
First we must enter the WeChat public platform, open the server configuration in the developer center, and fill in the server address provided by the vendor
Then the vendor will generally have a background program, enter the URL into the configuration after the entry, used to control the number of free print, and the number of print buyers to print the money and print passwords, saying that someone really bought this number of print it?
Therefore, WeChat printers must remain online while working.
OK, all set up, let's try to print it. According to the process, everything went smoothly. I chose to take a picture of LD. Waited about 1 minute and the printing was completed. Let's take a look at the effect!
Amount, can't live up to LD, er, compressed the picture quality of the next picture, comes with coding effect, we can see a picture on the line ... The size of the print photos is very small, less than half of my notebook, in order to cost Need, when the factory in the factory, the photo printing effect is selected are relatively low, the color reproduction of the picture is very general, I use D800 + S35 photos taken out of the effect is still the case, do not say a lot of cell phone shooting Photos too. So the printed photos are not practical.
Well, the WeChat printer hardware is here to talk about, simply talk about the use of the feelings and effects of this half a month.
After the WeChat printer was configured, it was placed at the gate of the unit, roughly estimating that there will be about 3-5K of traffic per day, 10 days, and 100+ effective powder additions. At present, there is no dismissal. However, the small problem of this goods keeps people upset.
1, the first program does not design the timing switch machine option, it is impossible to keep the machine always in the ah, a waste of national energy ah, although in the XP system to achieve the timing switch is not a difficult thing, but also to their own configuration A bit annoying, manufacturers should think of this when designing.
2, is also due to the problems caused by the switch. After the machine is powered off and restarted, the printer cannot automatically start up... This requires that the power of the printer be turned on manually after each power failure, which increases management costs.
3, the printing speed is too slow, I do not know because of the problem of the printer's own speed or program configuration, print a photo is generally more than 40 seconds, waiting too long.
4, the consumption of consumables is relatively fast, the cost of ink jet printing of original ink cartridges is not low. Should this company's goods be even more troublesome?
5. After scanning or other ways to pay attention to the WeChat public number, it will automatically prompt to enter the device number in the upper right of the device instead of the original automatic reply. If the follower is not in front of the WeChat printer, it does not know how this is. Because of this, after using it, there are many followers who leave us messages saying that they don't know what the device number is. Greatly affected the mood of other followers. Is this a design mistake?
6, I do not know is not a problem with the vendor's programming, this cargo is very unstable, sometimes inexplicably printed out.
Final summary:
I do not know if this is because the WeChat printer is a gift relationship, always feel that there are many problems in the design, I do not know how other brands, but the technical content of this cargo is not high, but it is a large screen display And the printer's low-end computer. If you really sell XK 8K, I think the machine cost should not exceed 3K (welcome criticism). To really improve the influence of the WeChat public platform, we should still focus on the content and services of WeChat itself so that followers continue to maintain their interest in reading and let them enjoy quality services and get real benefits. Effectively increase the number of followers and increase the influence of WeChat public accounts. The WeChat printer, this kind of thing, I think it is fresh, attractive things, after that period of time is not attractive, if the content of the WeChat account does not work, then cancel the attention or cancel the attention.
Finally, he consulted Weixin marketing methods with humbly, there are work tasks in the body, can not finish without giving money, ah, do not give money what I get to Zhang Aunt's family to abet......