In today's fast-paced world, what are the living conditions of young people? According to recent data, the age at which people in China start experiencing hair loss has dropped significantly. The 90s generation is now the main group suffering from hair thinning and even baldness. High hairlines and early signs of hair loss have become common, and many believe that staying up late and constant stress are the key reasons behind this trend. On Weibo, some users have even joked: “Sudden death isn’t something young people worry about anymore—hair loss is the real issue.†This sparked a lively online debate.
On November 22nd, Mango TV launched a trending campaign called “Naughty Hairline†on Weibo. Four young people shared their hairlines one after another, linking their hair loss to factors like staying up late, dieting, work pressure, and relationship issues. Their posts caught widespread attention and sparked discussions about physical health. Soon after, the term “hairline body†became a popular topic, with many users participating in a self-timer relay game across social media platforms.
The campaign quickly gained traction, with over 2.5 million views and thousands of participants engaging in discussions. Many netizens shared related content, spreading awareness about the importance of maintaining good health. As part of the new program “Baby’s New Friend,†four well-known hosts—Xie Xian, Yue Yueli, Yao Anxuan, and Zhang Shuangli—actively joined the “Naughty Hairline†challenge. They showcased various creative hairstyles, showing that even older generations can embrace humor and positivity.
Despite being 81 years old, Xie Xian still keeps his signature long hair, while Yue Yueli even posted on Weibo saying, “Get a good hairline and save money for planting.†Influenced by these grandfathers’ humorous and self-deprecating approach, many netizens followed suit, creating a fun and engaging relay game. Their message was clear: it's time for young people to take care of their health and reduce stress through lighthearted and creative ways.
The “Naughty Hairline†campaign is just the beginning. Mango TV has set the 22nd of every month as “Probation Day,†a dedicated day for fans to participate in monthly themed activities. The goal is to encourage young people to adopt a relaxed and positive mindset, using humor and playfulness to manage life’s pressures and spread positivity. The idea is to turn the 22nd into a monthly celebration where fans can express themselves freely and enjoy a fun, happy moment.
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