3G flagship store springs up for high-end mobile phones

Last year, 3G smart machines accounted for about 70% to 90% of the total consumption. The industry said that high-end consumer demand is not yet saturated, and this year's market still has room for growth.

In today's communications industry, changes in consumption and competition can be described as “squandering for fascinating eyes.” Many parties come and go and fight against each other in order to permeate a strong smell of gunpowder. In the past year, mobile broadband new broadband was introduced into the market, and the "low-cost broadband" Huimin era was launched. The nation's largest 3G flagship store was officially unveiled in Dongguan, while Dongguan's domestic chain communications continued to expand against the market and opened nearly 200 stores throughout the year. Family. In the past year, how was the consumption situation of 3G smart machines and whether high-end machine consumption showed a short-term saturation trend, and there was no potential to dig in the future? The high-profile Iphone 5 is selling hot or cold?

The new broadband is opening a low-cost Huimin prelude

In the past, due to insufficient competition in the industry, broadband prices have remained high for a long time.

In August last year, the new Broadcom mobile broadband network in Wanjin City was fully equipped with optical fiber access. It can achieve 100% fiber to the building and 90% fiber to the home, thereby breaking the existing broadband landscape and reducing the broadband access threshold. Particularly worth mentioning is that this "pure broadband" package has abandoned the "bundled" consumption model of broadband and fixed line, broadband and mobile phones, allowing consumers to freely choose according to their own needs. In order to open a "low-cost broadband" Huimin era in Dongguan, let the broadband worth gradually go down the "high price" altar.

At present, as the broadband is gradually advancing in some districts, some users have been able to early adopt a "sigh".

China's largest 3G flagship store unveiled in Dongguan

In the past year, the three major operators have been fighting for and developing 3G users. According to relevant data, as of September of last year, the number of mobile phone users nationwide reached 1.084 billion, of which only 2 billion 3G users accounted for about 20%. The space for operators to develop 3G users is still large. As far as operators are concerned about the preemption of users, Dongguan local chain industry analysts believe that “the mobile base is large, but the growth rate has slowed down. Unicom is entering a fast-growing channel, and telecommunications are steadily moving forward. It's enough."

Dongguan Telecom announced last October that its 3G mobile phone subscribers exceeded 1.5 million, and it has become the "biggest 3G operator" in Dongguan. Later, in early January of this year, the 3G flagship store of the nation’s largest university was opened in Dongguan, and the first business hall was unveiled.

A local chain opened 200 stores throughout the year

With the intensification of competition, mobile phones have entered the “early profit era”. "Last year's overall consumer environment was not very good, but we cooperated with operators and developed 3G users for them. Through the rebates of the latter, we found a new profit model." Yan Wu, head of the Earth Communication Marketing Department, said that in the store last year, The fastest-growing Changsha city in Hunan Province has set up a branch office, which has been used as a key expansion area. The number of stores has rapidly increased to 20; in the Zhuhai area, only 10 new stores have opened in November and December last year. According to its disclosure, the chain has opened about 200 new stores throughout the year, and the total number of stores has approached 800.

Last year, the local chain China Telecom also expanded accordingly and opened a flagship store in Shenzhen Huaqiang North. However, for the specific expansion throughout the year, the chain did not make a clear response.

3G smart machine consumption accounts for about 7 to 90%
In the past two years, 3G mobile phones and smart phones have become the “weapons” for market users. People are often more willing to call them 3G smart phones. After all, pure 3G non-smart phones or smart non-3G mobile phones account for a small percentage.

"At present, we are selling 3G mobile phones, of which smart phones account for 65%." Dongguan Mobile said that the mainstream consumer groups concentrated in the 800-1200 yuan price segment.

Suning said that last year, mobile phone sales continue to rise, the proportion of 3G smart phones has reached more than 90%.

"In the same period in previous years, our mobile phone sales increased by more than 30% last year," Dongguan Gome told reporters, among which 3G smart phone sales rose strongly, accounting for more than 85% of total mobile phone sales. The mainstream consumer prices in the three grades of high school, low school and middle school are 3,000 yuan, 1,500 yuan, and 1,000 yuan, respectively, which is about 15 percentage points higher than the previous year.

Hot questions and answers:

Unsatisfied demand for high-end machine consumption bullish Reporter: High-end mobile phones are one of the more popular consumer trends in recent years. What are the main brands of high-end machine camps currently and whether domestic brands have corresponding strengths, and what are the weaknesses of the latter? Is high-end machine consumption bullish, or is it showing a short-term saturation situation, is there any potential for future excavation?

Dongguan Suning: At present, there are mainly high-end machine camps such as Samsung, Apple, HTC, Nokia, etc. Huawei is gradually pushing forward the products with good performance but the price is still medium and high. Domestic brands need to make efforts to increase awareness and find out consumer spending habits. High-end machine consumption continues to show an upward trend. It is not yet saturated, and there is still a lot of room for future demand.

Dongguan Gome: Although domestic brands try hard to take the high-end brand route, they cannot compete with Samsung, Apple and other high-end brands. On the one hand, domestic brands are not mature enough in chips, LCD screens, etc., and the brand effect is not as strong as international brands; on the other hand, high-end mobile phones of domestic brands are in design, secondary development, service marketing, etc. The brand still has a gap.

The overall high-end mobile phone consumption increased by 18% year-on-year in the previous year. Of course, after the continuous rapid growth of smartphones, the growth rate of high-end machines in the primary and secondary cities as the mainstay will slow down. However, for high-end machines in the third-tier cities, high-end machines still have Consumer demand space.

Dongguan Mobile: Huawei, ZTE, Lenovo, and Coolpad have also launched highly competitive and cost-effective mobile phones, such as Huawei 8830 and ZTE U930. Mobile phones are becoming more and more important to people's daily lives. Everyone pays more and more attention to mobile phones, so the high-end market still has much room for improvement.