Large-screen smart TVs hit the beach market

As early as the end of the 1990s, there were professional magazines "Foreign Technology Trends" that made predictions about the "display's future development trend." "Ultra-thin, high-definition, and large-screen" was the development of 21st-century monitors at that time. Aspiration and positioning. Now, these words that have long been the focus of the industry are gradually becoming a reality.

Recently, the "big-screen television" has received the most attention at a series of industry events including the CES exhibition that represents the new trend of consumer electronics in 2013. Whether it is an industry expert, or a major color TV manufacturer, or a channel provider, they are all optimistic about the 2013 large-size flat-panel TV market. From the 2013 New Year's Day, New Year's Day layout is not difficult to see that the large size has become the main theme of the color TV market. Changhong, a leading company in China, debuted the 2013 new B series, covering 65, 58, 55 and many other sizes. The new B series not only has “big head”, but also “great wisdom”.

The battlefield of the large flat-panel battle in the living room
Since New Year's Day this year, the domestic color TV brand new product promotion has returned to the viewing standard. In the midst of the development of smart technology, the battle of the living room flat panel is quietly kicking off. Several mainstream color TV brands, including Changhong, not only coincidentally promoted new product promotion cards to “large size”, but also, as the leading home appliance chain company in the country, Suning has joined 16 major TV brands such as Samsung, Changhong and LG during the New Year’s Day. Launched a new living room TV standard in 2013, focusing on 50-inch and above segments, with 3D, smart features, and focus on perception and experience.

Although the network and intelligence of computers and mobile phones have drastically reduced the TV operating rate, as the country implements a series of supporting policies for the household appliance industry, and new intelligent technologies such as voice manipulation, TV products are used as home entertainment. The status of the center is gradually returning. In addition, the value of mobile phones and computers is mobile and portable, and the value of television as the most suitable for living room applications is the big screen viewing and operation experience. The living room is a public place of the family. To share family members in terms of viewing, entertainment, etc., large-size TV is a must-have product, which cannot be achieved with computers and mobile phones with private and proprietary properties.

In addition, the ever-increasing demand for color TV terminals has also been related to the rapid increase in the average size of TV panels. With the advent of new panel sizes, users tend to choose larger sizes, such as 46-inch and 47-inch to 50-inch, and 55-inch to 60-inch. According to data from the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, the current 46-inch-60-inch flat-panel TV consumer demand trend is significant, reaching over 56%. Taking 40/42/43 inch as the intersection, the contribution of sales under 40 inches is less than the contribution of sales volume, while the share of sales above 40/42/43 inches is larger than the share of sales, especially the 55 inches. . In addition, starting from the 60-inch, flat-panel TV prices per unit area increased sharply, so the large-size consumer to 55-inch cost-effective optimal, is expected in the future in large-size flat-panel TV sales, 55-inch will become the focus of competition for each brand.

"Language" is different from 55 inches to choose Changhong

The real high-end slabs have to be “large and not stupid” from the aspect of design, and “simple and easy to use” in terms of intelligent control, while the new B-series of Changhong meets such standards, especially the 55-inch slab. Excellent choice.

The product advantages of Changhong 55-inch or larger flat panel are mainly reflected in software and hardware. The appearance of hardware design by the top German design team using the ultimate integrated plastic packaging technology is one of the highlights, and the outstanding performance in audio and image quality enhancement technology is the basis of Changhong's big flat. In terms of software, Changhong's own large-screen exclusive video zone can provide users with the highest quality and clear movies and TV programs. At the same time, it also incorporates super-decoding technology to support the playback of more mainstream video files and greatly enhances the screen display. , fully meet the needs of the user's theater-style viewing.

In addition, the deep customization platform AndroidUTV Plus can support mass download of free APP apps for Andriod and IOS dual systems, 2.4G Bluetooth somatosensory interaction technology to easily achieve a full range of somatosensory games, DTV smart machine devaluation includes "program search, preview, reservation The "Guessing Like You" feature of the "Video Link" feature makes the new B-Series 55-inch products of Changhong the right choice for living room boards.

In order to promote the popularity of 55-inch large flat-panels in ordinary families, the B-Series 55-inch B4500 has made huge profits once it is on the market. After New Year's Day, Changhong launched the “New Year Special Supply Meeting” campaign across the country, adding a large household appliance to the consumer’s new goods list to reduce the economic burden. New Year's Day special supply for the meeting, 55-inch smart tablet will make a huge profit of 3,000 yuan, at the same time, 32-inch 3D TV will also benefit thousands of dollars and there are gifts to send, in order to create the atmosphere of the Spring Festival, Changhong also Prepared 50-500 yuan for the new year's "big red envelopes", Changhong counters in various shopping malls can be on-site sampling, the rate of reduction is really awesome.

It seems that in the large-screen smart TV market, Changhong has already succeeded in rushing to the beach with industrialization, intelligence, and nation-wide “first punch.” For consumers, the living room was re-arranged and replaced with a truly suitable watch. High-definition television smart TV, will soon become a reality.