Comparing China’s Internet companies with US Internet companies, you will find that Chinese Internet companies are more interested in model and marketing innovations, while US Internet companies are more interested in technology and product innovation; Chinese Internet companies are “marketing-oriented†Strategy, while the U.S. Internet companies are "science and technology-led" strategies.
In the past four years, it has been an upheaval in the history of China's color TV development. With the participation of Internet companies, the color TV industry has become spectacular and thrilling.
The reason why the four-year boundary was adopted was because LeTV released the Super TV on May 7, 2013. Since then, it has been killing all the way, and it has finally "achieved" four years of unrecoverable history in the development of color TV in China.
However, the "turn of feng shui" makes many people think unexpectedly that after four years of misfortune, they came to the Internet brands that are "subversive" themselves.
According to data provided by the survey agency, in the first half of 2017, the domestic retail share of the traditional color TV brand market was 69.1%, which was 0.3% lower than the same period of last year. The share of the Internet color TV brand retail market was 12.0%, which was a decrease of 4.0 percentage points from the same period of last year. Internet TV collective encounter winter.
From the rapid growth to the rapid decline, the transition of the Internet TV's destiny almost needs no transition. Some media use the phrase “Internet TV has reached the stage of survival and deathâ€.
In fact, at the beginning of this year, I predicted that "2017 will be the turning point in Internet TV."
My prediction is based on four basic facts:
1. No industry can grow at high speed for a long time. Internet TV is no exception.
2. After three years of stir-fry, people slowly discovered that Internet TV is not as beautiful as people think and there is aesthetic fatigue.
3. The explosion of the LeTV crisis has objectively exacerbated the public’s distrust of Internet TV.
4. From the perspective of technology and products, Internet television lacks substantive and major innovations. The so-called "innovation" largely remains at the propaganda level.
Observing Internet TV has two perspectives. One is the industry perspective and the other is the consumer perspective. From the perspective of industry, the birth of Internet TV broke the traditional single-chip hardware profit model for a long time, realized the “hardware + software†dual-profit model, and the business model was indeed innovative; from a consumer perspective, Internet TV and traditional Color TV is not essentially different, and its content and services have not been able to surpass traditional TVs. Because it has never been possible to establish differentiated advantages, Internet TV has finally been questioned by consumers.
Looking back at the past four years, we can clearly see that the lively scene of the Internet TV industry is largely the result of advertising and public relations. It is a typical false prosperity.
The fundamental reason why China's Internet TV has not yet grown up suffers a major setback is its inherent deficiency.
Comparing China’s Internet companies with US Internet companies, you will find that Chinese Internet companies are more interested in model and marketing innovations, while US Internet companies are more interested in technology and product innovation; Chinese Internet companies are “marketing-oriented†Strategy, while the U.S. Internet companies are "science and technology-led" strategies.
Taking music as an example, in the past four years, LeTV once became the Internet brand that had the closest sales volume to traditional color TV companies, but this trend was suddenly suspended in 2017.
In 2016, LeTV’s actual sales volume was approximately 5 million units (its sales target of 6 million units had not been achieved), and 5 million units were indeed very high for Internet brands. Other Internet brands sold more than 1.5 million units, such as Millet, small whale and so on.
However, the high sales volume of LeTV does not have practical value because it is premised on the continuous sacrifice of corporate profits. In other words, if you have enough financial resources and are willing to continue losing money, you can create such a "miracle."
LeTV is precisely the main culprit of the LeTV crisis. The other two are from LeTV and LeTV.
I have seen almost all brands of Internet TV products, and finally produced a strong impression: Internet TV, behind the traditional strong color TV brands such as Skyworth, Sharp, Samsung, TCL, Changhong, Hisense, etc. are really not half. This is not difficult to understand, after all, almost all brands of Internet TV are commissioned by others, the most important thing is the cost of foundry, they do not have the actual R & D, design, manufacturing capabilities.
In contrast, I personally think that Coolopen and Xiaomi TV are better products in Internet TV.
Some people say that LeTV is very useful because he has not experienced traditional branded products. Once there is a comparison, his views will change.
In the past few years, Internet brands have done a good job of ruining traditional color cathodes. Many young people who are not constrained by the world have mistakenly thought that if they take the word "traditional", they must be backward companies. They don't know that traditional TV companies are in technology and products. Accumulation of the domain, Internet brands can no longer exceed the five-year effort.
For Internet brands, the top priority is to make up for the hardware.
Sometimes youth may not be an advantage. It may be childish.
Let us take a look at the pattern of the top five brands of China Color TV, including Skyworth, Hisense, TCL, Changhong, and Konka, which have changed in the past four years because of the impact of Internet TV? No.
An extremely interesting phenomenon is that the launch of multiple rounds of attacks by Internet brands failed to change the pattern of China's color TV brands. However, once Sharp, the foreign traditional brand, has exerted its power, the brand pattern that has been precipitated by China's color TVs over the years has started to crack.
I dare to assert that the Internet television crisis that began in 2017 will continue in 2018, and it does not even rule out the possibility of a second "levision crisis".
It is not difficult to find that, in the early days of high-intensity and aggressive Internet TV, there was an operational crisis of varying degrees in the first half of 2017. In addition to LeTV, the situation of the storm is also worrying. Everyone will have a look at the media reports.
People often use "seeing him rise from a high building, seeing him feast guests, seeing him collapsed building" to describe music as. In fact, one should be reconsidered. Objectively speaking, in the past four years, nearly all Internet brands have lost their sense of rationality, competed with each other, competed for money, and invariably fantasized about subverting others. They often forgot to think about a question: What do I upend? By telling stories and doing PPT miracles, the world has no precedent for success.
According to insiders, in the first half of 2017, LeTV’s actual sales have fallen to less than 1 million units, and it is expected that the annual sales volume will not exceed 2 million units, and the annual sales target of 7 million units will be impossible to achieve.
The extremely sad experience of Internet brands tells us that there are not so many short cuts in the world. If there are, they have already been walked by others and will not wait for you to leave.
It was precisely the current situation that was the most difficult and most likely to be subverted. This world is so fair!
I have drawn two simple conclusions:
1. Traditional color TV companies have established strong product strength advantages and are not so subversive.
2. The power to promote industrial change has always been the emergence of revolutionary technologies rather than new business models.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In the past four years, it has been an upheaval in the history of China's color TV development. With the participation of Internet companies, the color TV industry has become spectacular and thrilling.
The reason why the four-year boundary was adopted was because LeTV released the Super TV on May 7, 2013. Since then, it has been killing all the way, and it has finally "achieved" four years of unrecoverable history in the development of color TV in China.
However, the "turn of feng shui" makes many people think unexpectedly that after four years of misfortune, they came to the Internet brands that are "subversive" themselves.
According to data provided by the survey agency, in the first half of 2017, the domestic retail share of the traditional color TV brand market was 69.1%, which was 0.3% lower than the same period of last year. The share of the Internet color TV brand retail market was 12.0%, which was a decrease of 4.0 percentage points from the same period of last year. Internet TV collective encounter winter.
From the rapid growth to the rapid decline, the transition of the Internet TV's destiny almost needs no transition. Some media use the phrase “Internet TV has reached the stage of survival and deathâ€.
My prediction is based on four basic facts:
1. No industry can grow at high speed for a long time. Internet TV is no exception.
2. After three years of stir-fry, people slowly discovered that Internet TV is not as beautiful as people think and there is aesthetic fatigue.
3. The explosion of the LeTV crisis has objectively exacerbated the public’s distrust of Internet TV.
4. From the perspective of technology and products, Internet television lacks substantive and major innovations. The so-called "innovation" largely remains at the propaganda level.
Observing Internet TV has two perspectives. One is the industry perspective and the other is the consumer perspective. From the perspective of industry, the birth of Internet TV broke the traditional single-chip hardware profit model for a long time, realized the “hardware + software†dual-profit model, and the business model was indeed innovative; from a consumer perspective, Internet TV and traditional Color TV is not essentially different, and its content and services have not been able to surpass traditional TVs. Because it has never been possible to establish differentiated advantages, Internet TV has finally been questioned by consumers.
Looking back at the past four years, we can clearly see that the lively scene of the Internet TV industry is largely the result of advertising and public relations. It is a typical false prosperity.
The fundamental reason why China's Internet TV has not yet grown up suffers a major setback is its inherent deficiency.
Comparing China’s Internet companies with US Internet companies, you will find that Chinese Internet companies are more interested in model and marketing innovations, while US Internet companies are more interested in technology and product innovation; Chinese Internet companies are “marketing-oriented†Strategy, while the U.S. Internet companies are "science and technology-led" strategies.
Taking music as an example, in the past four years, LeTV once became the Internet brand that had the closest sales volume to traditional color TV companies, but this trend was suddenly suspended in 2017.
In 2016, LeTV’s actual sales volume was approximately 5 million units (its sales target of 6 million units had not been achieved), and 5 million units were indeed very high for Internet brands. Other Internet brands sold more than 1.5 million units, such as Millet, small whale and so on.
However, the high sales volume of LeTV does not have practical value because it is premised on the continuous sacrifice of corporate profits. In other words, if you have enough financial resources and are willing to continue losing money, you can create such a "miracle."
LeTV is precisely the main culprit of the LeTV crisis. The other two are from LeTV and LeTV.
I have seen almost all brands of Internet TV products, and finally produced a strong impression: Internet TV, behind the traditional strong color TV brands such as Skyworth, Sharp, Samsung, TCL, Changhong, Hisense, etc. are really not half. This is not difficult to understand, after all, almost all brands of Internet TV are commissioned by others, the most important thing is the cost of foundry, they do not have the actual R & D, design, manufacturing capabilities.
In contrast, I personally think that Coolopen and Xiaomi TV are better products in Internet TV.
Some people say that LeTV is very useful because he has not experienced traditional branded products. Once there is a comparison, his views will change.
In the past few years, Internet brands have done a good job of ruining traditional color cathodes. Many young people who are not constrained by the world have mistakenly thought that if they take the word "traditional", they must be backward companies. They don't know that traditional TV companies are in technology and products. Accumulation of the domain, Internet brands can no longer exceed the five-year effort.
For Internet brands, the top priority is to make up for the hardware.
Sometimes youth may not be an advantage. It may be childish.
Let us take a look at the pattern of the top five brands of China Color TV, including Skyworth, Hisense, TCL, Changhong, and Konka, which have changed in the past four years because of the impact of Internet TV? No.
I dare to assert that the Internet television crisis that began in 2017 will continue in 2018, and it does not even rule out the possibility of a second "levision crisis".
It is not difficult to find that, in the early days of high-intensity and aggressive Internet TV, there was an operational crisis of varying degrees in the first half of 2017. In addition to LeTV, the situation of the storm is also worrying. Everyone will have a look at the media reports.
People often use "seeing him rise from a high building, seeing him feast guests, seeing him collapsed building" to describe music as. In fact, one should be reconsidered. Objectively speaking, in the past four years, nearly all Internet brands have lost their sense of rationality, competed with each other, competed for money, and invariably fantasized about subverting others. They often forgot to think about a question: What do I upend? By telling stories and doing PPT miracles, the world has no precedent for success.
According to insiders, in the first half of 2017, LeTV’s actual sales have fallen to less than 1 million units, and it is expected that the annual sales volume will not exceed 2 million units, and the annual sales target of 7 million units will be impossible to achieve.
The extremely sad experience of Internet brands tells us that there are not so many short cuts in the world. If there are, they have already been walked by others and will not wait for you to leave.
It was precisely the current situation that was the most difficult and most likely to be subverted. This world is so fair!
I have drawn two simple conclusions:
1. Traditional color TV companies have established strong product strength advantages and are not so subversive.
2. The power to promote industrial change has always been the emergence of revolutionary technologies rather than new business models.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.