Crystal lamp market is in a dilemma

Crystal light prices fluctuate by upstream real estate

The tightening of real estate policies in 2010 and the turmoil in the primary and secondary lighting market will continue into 2011.

It is understood that 80% of consumers are currently spending 10% of the total renovation costs for lighting lighting consumption, and the most popular type of ordinary light-emitting household lighting of about 90 square meters will generally not exceed 5,000 yuan. As part of the building decoration materials, crystal lamps are closely related to the development of the real estate industry. Crystal lamps are affected by the upper reaches of the thousands of dollars, the price of tens of thousands of dollars to make the third and fourth-tier market spending prohibitive.

According to preliminary statistics, the percentage of crystal lamps in the three major retail outlets of Lampou·World Trade Lighting Center, Lampu Times Lighting Plaza and Century Lighting Plaza was 82%, 44%, and 46%, respectively. At present, the town has a total of about 4,000 accessories outlets, of which more than 2,000 crystal lamp accessories outlets, accounting for about 52%. The upper reaches of the crystal lamp company are excessively concentrated, with serious homogeneity, and the number is nearly saturated. The crystal lamp is in a dilemma.

Crystal lamp market terminal no brand effect

The attention of the whole crystal lamp industry in brand building is still not enough. About 80% of designers do not care about the crystal lamp brand, only 20% of the designers can say 2-3 crystal lamp brands. There is no brand effect on the terminal, which leads to the fact that the price of the crystal lamp has been criticized by people for a long time. Material dealers, manufacturers and distributors seem to be able to influence the final price. However, the three have no doubt about the pricing right. The use of Swarovski crystal lamps is certainly expensive, and the control over the prices of established companies is demanding, and powerful dealers can control the prices of OEM products through channels. This is business sense. However, once these common senses enter the intricate marketing channels, they have become unspoken rules for consumers.

Many businesses also reflect the current use of incandescent light bulbs commonly used in crystal lamps, but it is well known that incandescent light bulbs are high energy-consuming products, which is contrary to the current trend of energy conservation and emission reduction. The problem of cleaning also makes consumers feel headaches. The new crystal lamp is crystal clear and shining, and it really makes people love it. The crystal lamp market has started to become indifferent, and there has been no madness or fiery past.