Curved TV camps continue to expand sales contrarian

Relevant data show that since the first half of this year, the volume of color TV retail sales was 21.81 million units, a decrease of 7.3% year-on-year. However, in the sales of color TVs, curved TVs have achieved a converse growth, the growth rate has reached 47%, showing a very strong vitality, its rapid growth exceeds many people's expectations. The great potential of curved TV shows has led to the active participation of many brands. According to the author's understanding, after Samsung first released the curved surface television in 2014, domestic manufacturers such as Hisense, TCL, Haier, and Xiaomi have all launched curved-surface televisions. Samsung, Changhong, Haier, Hisense, Konka, LeTV, TCL and Philips are now on the Chinese market. TV companies, such as micro whale, popular, and millet, joined the surface camp. The increase in the number of curved TV companies is a major factor in the surge in sales volume. Secondly, as the number of brands increases, the number of models of curved TVs is also increasing. According to data from Zhong Yikang, the number of surface product models in the first half of 2016 was 176, and it increased to 289 in the first half of 2017, compared to last year. The growth rate was nearly doubled, with the number of online models increasing from 124 in the first half of 2016 to 195 in the first half of this year. Of course, curved TVs can be highly regarded and welcomed by consumers, and are inseparable from their own advantages. Curved screens are more immersive. The curvature of the curved screen design will make the screen feel more "surrounded" the user, enhance the surrounding visual effects, in order to achieve a better sense of immersion. There are also curved screens with a wider range of effective viewing angles. The curved screen is similar to the movie screen design, which means that the bigger the TV screen is, the more concentrated and comfortable the viewing effect is; while the contrast of the curved TV is better, most curved TVs do have a better contrast effect than the flat screen. Finally, the curved TV looks more unique. Compared with ordinary flat-screen TVs, curved surface designs look even more ingenious and have a unique sense of beauty. This is undoubtedly a great attraction for users who pursue personalization. Also worth mentioning is that large-size and curved screen has become a perfect pair. Of the 55-inch TVs sold, 21% were curved products, up to 31% of 65-inch products were curved, and more than a quarter of sales were contributed by curved products. Therefore, it is not difficult for us to see that in the next three to five years, curved TVs will still show the trend of “continue to skyrocket”. In particular, with the further recognition of curved televisions by users and the joint efforts of the upper and lower surfaces of the curved display industry, curved television will inevitably become the mainstream of the industry in the near future. The future market performance is also worth our close attention and expectation. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.