From January 29 to 30, 2018, the 7th China Public Welfare Festival took place in Beijing, bringing together a wide range of public welfare organizations and enterprises. The event featured the China Foundation for Poverty Alleviation, Youth Growth Fund, International Animal Care Foundation, as well as major companies like Feihe Dairy, Keda Xunfei, Vipshop, and Four Seasons Muge. These entities came together to showcase their contributions to public welfare, highlight innovative approaches, and explore new ways to drive social impact.
Four Seasons Muge was honored with two prestigious awards at this year’s festival: the Public Welfare Innovation Award and the Annual Public Welfare Program Award. This recognition reflects the company's commitment to using its resources and influence to create positive change, and it marks an important step forward in its mission to lead the future of public welfare with compassion and creativity.
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**Caring for Women and Children: Embracing New Era Responsibilities**
The China Public Welfare Festival, launched in 2011, has become a key platform for promoting public welfare values and fostering collaboration among stakeholders. As the public welfare ecosystem continues to evolve, more Chinese enterprises are stepping up to play a vital role in driving social good.
As an environmentally conscious company, Four Seasons Muge has always viewed public welfare as a core part of its identity. Since its inception, the company has actively engaged in various charitable initiatives, continuously contributing to the betterment of society.
Water pollution remains a critical issue affecting the health of women and children in remote areas, while also hindering local development. In response, Four Seasons Muge partnered with the China Women’s Development Foundation in 2016 to establish the Four Seasons Muge Care Fund. This initiative supports the “Mother Water Margin and Pro-Polyophilic Station†project, which provides clean water and a healthier living environment for vulnerable communities.
To date, the project has been implemented in Wuyuan, Hebei, and Zhouqu, Gansu. By promoting the idea that “consumption is public welfare†and “everyone can participate,†the project enables residents to access clean water through daily purchases. It also encourages broader public engagement, making it easier for people to contribute to social causes and ensuring long-term sustainability of the program.
The organizing committee praised the “Mother Water Margin and Pro-Polyophilic Station†as a model of effective and sustainable public welfare, highlighting its positive impact on China’s social development and community harmony.
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**Four Seasons Muge Wins Annual Public Welfare Project Award (Right 6)**
**Everyone Can Create a New Paradigm for Public Welfare**
In today’s world, the integration of “Internet + Public Welfare†has led to more diverse forms of participation and greater accessibility. Public welfare is no longer confined to specific times or places — it can happen anytime and anywhere, and everyone has the power to make a difference. This shift is shaping a new public welfare ecosystem that is inclusive, dynamic, and impactful.
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**Four Seasons Muge Wins Annual Public Welfare Innovation Award (Left 4)**
At this year’s festival, many companies and guests discussed how to inspire more people to engage in public welfare. Four Seasons Muge believes that charity is not about pity or donations alone — it’s about mutual support based on equality and respect. The company advocates for “equal public welfare,†emphasizing the importance of dignity and understanding in all acts of kindness.
As a dedicated public welfare practitioner, Four Seasons Muge has launched numerous initiatives over the years. These include the “Sunshine Aiding Action,†which has provided scholarships to nearly 100 universities such as Peking University. The company also partnered with the Communist Youth League Central Committee to launch the “Sunshine Entrepreneurship Action,†helping 20,000 rural youth pursue their entrepreneurial dreams.
In disaster-stricken areas like Wenchuan, Yushu, and Ya’an, Four Seasons Muge donated solar shower sheds and earthquake-resistant schools. The company also supported low-income students by funding solar water heating projects in affected schools. Additionally, it established the “Family Fund,†an internal public welfare initiative that helps employees and agents purchase insurance. The company also promotes a green lifestyle by supporting space science activities with China Aerospace and encouraging eco-friendly cycling.
These efforts have made public welfare more accessible and integrated into daily life. By allowing people to contribute during their free time, Four Seasons Muge has pioneered a new model of public welfare that aligns with modern lifestyles and values.
Looking ahead, Four Seasons Muge will continue to be a leader in public welfare, spreading the message of kindness and responsibility. The company aims to inspire more businesses to get involved, ultimately contributing to a more inclusive and sustainable public welfare system — one where everyone can take part in creating a better future.
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