In January 2018, the 7th China Public Welfare Festival took place in Beijing from the 29th to the 30th. This annual event brought together numerous public welfare organizations such as the China Foundation for Poverty Alleviation, Youth Growth Fund, and the International Animal Care Foundation, along with major companies like Feihe Dairy, Keda Xunfei, Vipshop, and Four Seasons Muge. These entities came together to showcase their commitment to social responsibility and to explore innovative approaches to public welfare.
Four Seasons Muge was honored with two awards at this year’s festival: the Public Welfare Innovation Award and the Annual Public Welfare Program Award. The company continues to lead the way in public welfare initiatives, driven by a warm heart and a spirit of innovation.
The China Public Welfare Festival, launched in 2011, aims to promote the values of public welfare and encourage active participation. It serves as a platform for dialogue, cooperation, and communication among various stakeholders. As the public welfare ecosystem has evolved, more Chinese enterprises have become key players in driving positive change.
As an environmentally-conscious company, Four Seasons Muge has always considered corporate responsibility and public welfare as core elements of its growth strategy. For many years, it has remained committed to making a difference through various charitable efforts.
One of the most impactful projects led by Four Seasons Muge is the "Mother Water Margin and Pro-Polyphilic Station" initiative, which addresses water pollution issues affecting women and children in remote areas. In 2016, the company partnered with the China Women's Development Foundation to establish the Four Seasons Muge Care Fund, supporting this project aimed at providing clean water and a healthier environment for vulnerable communities.
Currently, the "Mother Water Margin and Pro-Polyphilic Station" has been set up in Wuyuan, Hebei, and Zhouqu, Gansu. This initiative promotes the idea that "consumption can be a form of public welfare," encouraging community members to access clean water while also engaging in meaningful public welfare activities. By making it easier for people to participate, the project fosters long-term sustainability and broader impact.
The organizing committee praised the "Mother Water Margin and Pro-Polyphilic Station" as a model of excellence and sustainability, highlighting its role in advancing China's public welfare sector and contributing to a more harmonious society.
In today's era, the integration of "Internet + Public Welfare" has transformed how people engage with charitable causes. Public welfare is no longer limited to specific events or locations—it can happen anytime and anywhere. Everyone has the power to contribute, and this shift is shaping a new public welfare landscape.
Four Seasons Muge believes that charity should be based on equality and mutual respect rather than pity or charity. The company emphasizes the concept of "equal public welfare," where everyone can play a part in creating a better society.
As a dedicated public welfare practitioner, Four Seasons Muge has undertaken numerous initiatives, including the "Sunshine Aiding Action," which has established scholarships at nearly 100 universities, such as Peking University. It has also collaborated with the Communist Youth League to launch the "Sunshine Entrepreneurship Action," helping thousands of rural youth pursue their dreams. Additionally, the company has contributed to disaster relief efforts, donating solar showers, earthquake-resistant schools, and funding solar water heating projects in affected areas.
Beyond these efforts, Four Seasons Muge has built a family culture, created an internal public welfare fund called the "Family Fund," and partnered with PICC to provide insurance coverage for agents and employees. It has also promoted green living by supporting space science activities with China Aerospace and advocating for low-carbon cycling.
Through its public welfare innovations, Four Seasons Muge has made it easier for people to get involved in charitable activities in their daily lives. This approach not only enhances social participation but also helps build a sustainable public welfare ecosystem.
Looking ahead, Four Seasons Muge remains committed to being a leader in public welfare, spreading the message of kindness and responsibility. The company aims to inspire more businesses to embrace a proactive attitude toward public welfare, ultimately working toward a future where "everyone can do public welfare."
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